Matt Ryder explains that his primary "unfair advantage" in sales is long, active selling experience across many industries and products combined with a habit of openly educating others about what works. He emphasizes learning-on-the-job, running a large-scale low-ticket sales training program without paid ads, and contrasts his active selling background with competitors who no longer or never sold much. The piece positions Ryder as a practitioner-led sales trainer who continually hones his craft.
Chapters
My biggest unfair advantage in sales right now is that I've actually sold for long periods of time over lots of different industries and lots of different products. And I have, without trying to trick people or like gouge people for cash, just tried to educate people on what I've done to be successful, specifically in sales over the course of years without really expecting much in return. And so because I've done that, I've been able to decimate the competition a little bit and even shift how sales training is being done. Because I was like one of the first guys to launch like a large scale, low ticket program. But I don't have to use any ads or any advertising or anything like that. And because I still sell, I'm able to constantly hone my craft and get better and find ways to make what I do work for B2B or work for enterprise level. And so there's a constant element of learning on the job and then just trying to spread that knowledge as best I can. And I think that gives me a distinct advantage over everybody else in my space at least, because most of them don't sell, haven't sold in years, or never really sold much to begin with. And so I'm actually like a good sales guy.
