YouTube video (Matt Ryder) explaining why he offers low-ticket, group-based sales training rather than high-ticket one-on-one programs. He argues this model makes sales training more accessible, lowers acquisition and running costs, and allows him to deliver quality training to many people at low prices (e.g., $50–$100/month).
The reason why I went and scaled low ticket instead of high ticket is because I think that sales should be accessible to people. And I think what is happening in the sales industry or the sales training industry is that what you're paying for is advertising spend. I don't have any of that burden. I don't have any acquisition costs, I don't have any people. So what I was able to do is come up with a way of training people where they have 18 sessions a week where like they don't really have to pay for much of that because it's group funded, because it didn't take up much of my time and I don't have any acquisition costs, I don't have any running costs, it's just, hey, here it is, do it or do or don't. And I just feel like that is a far more accessible way for people to get access to good quality information and training. And yes, if they want to go and pay $10,000 to somebody else and get some one on one, then they should go for that. But I can give thousands of people good quality information for like 100 bucks, 50 bucks a month. And that just seemed like the best way to get the most amount of information to the most amount of people in the easiest possible manner.
