Matt RyderEx-special ops sniper turned CEO revolutionizing sales calls

Here’s why we don’t run ads for our SaaS

24 Dec 2025 · 1 min

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0:38

Short YouTube clip in which Matt Ryder explains why his SaaS does not run paid ads: they are product-led, partnered, and intentionally limiting growth because current capacity cannot handle significantly more demand. He notes measurable traction—about 1,000 users and 200 businesses after roughly 10 months—and says any future ad strategy would be slow and deliberate to avoid "breaking everything."

Questions this video answers

Nearly a thousand users

200 businesses

About 10 months

Chapters

The reason we don't run a single ad for our SaaS is that we cannot handle any more demand than what we already have. And so we are a purely product led growth scenario and we have great partners. So the fact that we have grown so quickly, we have nearly a thousand users and 200 businesses and we've been in business for like 10 months now, is just because the software really, really works well. And that's the key to anything, right? If you have a great product, then the growth of it won't be that difficult. People want to buy something that's good. But if I was to do ads, and we do plan on doing that in the future, it's going to have to be very slow and deliberate because no one's really offering what we're offering in the marketplace. And if we were to turn on ads, we would probably just break everything, to be honest.