High Ticket sales course Session 4 - Live Training

To make something that's emotional, that Something that's not emotional. Emotional. Yeah, I guess I am, but. Well, yeah, just because. I mean, but assume that that's what you would do for, to increase your conversions, right? Try to patch it to some sort of pain. Yeah, but like, unless you, like, unless you're trying to make something into something that's not, like it's going to end up being kind of weird, right? Yeah. So like, you know, wouldn't it just be better just to understand their problems and give them assurances that you, like, have a good understanding and that you can solve the problems? Okay, right. Like problems like. Well, it doesn't. Well, like, I mean, problems are like, you know, because it's really for you. It's like they want a cleaner, so if the price makes sense, they're going to do it. Then they also have to trust you because you're in their home, right? Then they're also gonna have to like, you're gonna want like a volume of cleaning from them, like frequency. Like, I have a cleaner that cleans my house, right. I'm actually hotel at the moment because we're renovating. So hence why I'm in this weird spot. All right. But like, you know, it's, it's, it's one of those things that you can't make something, an overly emotional sale that just isn't one, you know, I mean, then you've gotta like espouse value, right? So you're still going to be like, okay, like the, the like, are you doing this in home or on the phone? Okay, cool. So it's like, hey, you're looking for more cleaning, is that right? Okay, tell me about like what your current solution is, right? And what's working and what's not working for you. Because if they currently have a cleaner, that's going to give you some insights into what they don't like about it. And if they don't have a cleaner, that's going to give you some insights into why they want one. And from there it's like, what is the solution in which they're looking for? What are the outcomes? What are their concerns? Right? And then like, how do they want to come home? So it's like future pace. It's like, okay, so like, what are the areas that, when you've had cleaners in the past, it's like that you're like, oh, they just didn't do that properly. Right. So set yourself up by understanding the prospect and understanding what their problems are. But you don't have to go. Like having in your toilet, is that having an impact on you? You know, I mean, like, it's just not. Yeah. Like you're trying to force it, you know? I mean. Okay. And like, like, I was told, you know, by the police when I was 17, you're not supposed to do that. That's a dark joke. That's a rape joke. Morning too, you know, I mean, but here we are. Here we are, guys. This is. We're live, right? It is what it is. Okay? So, yeah. Like, does that make sense? Just simplify it. Yeah, it makes sense. Make it something that's not. Yeah, right? Yep. Yeah. Yeah. All right, cool. And then, like, if you're. If you're asking questions, like impact or any of those, like, re. Reword them or like, remove them. Impact. If you're like a gangster ass sales dude, right? Selling something that's super emotional, impact is then to pull off. Because it's a gay question. Yeah. Is that having an impact on you? Like, there's just no way to do it where it doesn't sound stupid. Yeah. I mean, like, you can do it, but you got to be a total G. Okay. Okay. All right. Got it. I hope that helps. Nick. Oh, bro. One job. Sorry. We're just gonna wait here for you. You're fine, everyone on YouTube, Nick Prisco is struggling. I can't unmute. Sorry. There we go.

Command D. I didn't know that.

Hey. Got there. Hey. Yeah. Even a blind scroll gets a nut every now and then. Right? Right?

Yeah.

Okay.

All right.

I'm using, like, in my discovery right now. I'm using pain.

Doubt.

Like, doubt.

They can't fix it themselves.

Cost.

Why they have to fix it now.

Support.

Desire.

I kind of was looking at somebody else's script, and they're getting trust and resources in there as well. Would you recommend that? Oh, and I'm selling to coaches, consultants, course creators.

My instinct was. When you were saying all those things, you were missing. Hope. Hope. Yeah, man. Motivator. That exists.

Desire. Would that be desire?

No, not really.

Like, the goal.

Well, it's like the. It's the belief that one can get there.

Okay.

Right. Like, it's very powerful, you know? Like, I think I've told that story about the rats before, right? Where they drowned the rats and then they lost it. Right. The second time they lost it for like 10 times longer because there was belief that somebody would rescue them, you know, so, like, it's the hope. It's like, you know, you know, life without parole. Very different story than Life with parole, right? You know, so I think like that is really missing from a lot of sales processes is like having someone like really like when they vision in the future pace out the success in which they want because like they have to have the belief that they can get there, you know, And I don't mean that in like a skeezy way where you're like, you know, selling dreams to retards or anything like that. But like, you know, it's, it's one of those things where like, you know, I think you really gotta. They have to know that they can get there and then they have to say they have to like want it, so they have to go, okay, I know what I want on a high level. I know what I'm, what am I doing to get there? These, these are the things that are not working right. These are things I need to fix. When I fix those things, this is what I want to be able to achieve, right? And then it's like future pace that out with detail and clarity and that makes it more real for them. And then from there it's like that will like that brings them the hope that they can do it. Like that's like that, that vision that, that emotion that's kind of attached to it. That's what that feeling is. Then from there we like bring them back down to reality with like, with what you have in place now. How close are you to be able to do that? What happens if you. That doesn't change and you just keep doing the same things, right? That's that like that future positive outcome that, you know, back to reality negative outcome. Do you want to make that change? Sweet, here's my pitch, right? And so like that's what know, especially in this high ticket space, right? Like that's that, that the future positive state and the like the emotional tie down not to the tangible goal, but to the more emotional goal is a far more powerful motivator than like the money, like the tangible or the negative. Because like people don't run over broken glass, right, to like get an ice cream.

You know what I mean?

Financially qualify them in discovery, like with resources.

So. Well, that's it, you know, that's a, it's a, it's a question based on. It depends on the variables, right? So like if you're, if you have an abundant, if you have abundant opportunity, then qualify away, right? Right. If you don't, then don't, you know, because it's, it's difficult. Like there are times when you shouldn't. Times when you shouldn't. For me, like, especially, like, I just want to be full all the time. And so, like, I, I will just tend on. I will just err on the side of, like, speaking to more people because it allows me to pipeline more and yada, yada, yada. And so I feel like over the long period of time, I'll make significantly more sales.

Well, I mean, on the call, like the resources belief.

Yeah.

Did you get that?

Yes. Again, if, If I. Hold on one second. Hey, that breaker tripped again. Just take out all the scooters. I've unplugged them and I've like, turned the PowerPoints off. Sorry. We're in a hotel room, we have too many things plugged in. I keep tripping all the breakers. So then nothing charges. All right. Yeah. So again, I would ask them circumstantially, like, I wouldn't have it as a hard and fast rule if I do or if I don't. I would, I would determine whether I do or if I don't based on what's happening at the time.

Okay.

Yeah. All right. Achraf.

Hi, Mat.

Hello.

Hi.

Do you hear me?

I do, yes.

Thanks. I have a question regarding cold calls. I actually, actually book sales meeting from cold calling. I do cold calls and I book sales meetings. The question is, what's the difference between doing a sale that is coming from a marketing funnel and the difference between. Between the sales call that is coming from a cold call? Because actually, when I do sales calls, I. I feel like they are not as warm as if they are coming from marketing funnel.

Yeah.

The hint there is in the term cold call, you know, so they're a little chillier, right. A little colder. You're, You're. The difference is really is the ability to form trust through a process. Right. So generally speaking, if you have a look at, like, how attribution works with paid advertising, most people are in a funnel or the first touch is months before they actually book the call, right? Like, months. So that person has probably got 2, 3, 4, 5 months of consuming content or knowing about the brand before they decide to book a call. That's why direct response advertising is like, it's a very effective tool, but it's expensive because, like, you're, you're. You're really, you're like. It's quite passive, right? You're relying on people to volunteer themselves, whereas with cold calling, you're volunteering them. You're going like, hey, this is what you're doing. And you're using your skill of Cold calling, right? Which is a skill to shortcut everything, right? And so it's a harder process. So the difference is basically like you have to construct a process that could potentially, not always, we could potentially be longer to establish more trust, right before they're ready to buy. There are essentially like five levels of five stages they have to go through. The first one is unaware, then it's problem where, solution where then brand aware, then product aware. They have to go through all of those to buy essentially. Those are like old school copywriting rules, right? And depending on where that, like where they are in that stage, then you're going to be looking at like that's the handoff from like MQL to SQL. And then you would need to understand that. And for you, right, because you're cold calling like they're unaware potentially. And you're taking them through like problem and potentially solution aware on there. And so like you might have to do cold call, cold a second call and a third call, right? Like that might be the best way to do it. And you might want to have some resources that you send them in between. So it's just about like how do you build more trust essentially, right? But like there's no right or wrong. It's just like what works and then testing and adjusting. I've sold some high ticket offers before where like I created my own webinar in between Cole 1 and Cole 2. So it was like they downloaded an ebook which was like nine steps to systemize your business. It was super generic. That was all it was. There was a Filipino team smashing outbound and booking everyone on the calendars into 15 minute calls. Right. I would get like 80 of them a week. And like they were, they usually didn't even know why they were on the call. But that's fine. Like it's, that's just sales, right? And then so I would do a 15 minute call. I would then book through the people that I thought I could sell or had a chance of selling right into the next one. And I would set. I found that if I made a webinar and I sent them webinar between call my call one and call two, that dramatically increased my close rate and my show rate because like I was giving them more trust. And so it was like shortening my sales cycle. Right. So yes, and like that's not saying that, like that's how you do that, but that's one example of how you can do it.

Okay. Actually I'm targeting driving schools to sell them Legion services. The majority of them are relying on reputation and word of mouth. They doesn't think about using social media to get leads.

Sweet.

Okay. I tell them that I work with driving schools like yours, and I'm calling to see if you are ready to handle more clients. Do you have the capacity? They say, yes, I have the capacity. And I. I try to qualify them before a booking.

I don't want to get into, like, super specific, cold calling stuff because that's one, that's not what this was about. But two, I'm not a cold caller. Right.

Yes.

We'll give you principles, but I don't want to go into, like, crazy hyper specific, like, stuff. Right. Yeah. Because it's not really beneficial to anybody else. But what I'll say is that it's just a sales process and you should try different variants of it. Right. So like, because you won't know what's right until you try a bunch of different aspects of it. You try, like, I'm gonna do a webinar. I'm gonna do a video. Do a loom here. I'm gonna do this. I'm gonna do this. Right. Yeah. I mean, so like, you, you won't know what's. Yeah. Until you try different variables.

Okay. The last question in your script, you always.

I'm gonna go to someone else and we can loop back around. Okay. Okay.

Okay.

Johan.

Hey, Matt. Yeah, man. So I'm in the. I'm on the committed team, and I had a question about the supplement script. So you've had a chance to look it over, I'm sure. And it's very different from your approach. What I found, in the sense that you seem to have checkpoints throughout where you're kind of wanting to see if the prospect wants to potentially move forward at this point in the script, maybe gain some more insight into the program to like to move forward, kind of get an idea what that looks like. And then once you pitch and give them the number, you also want to kind of see how they want to move forward. I think that's really. I think that's great. But conversely, when I'm looking at the script here, it seems more like you're just kind of. You're. You're assuming the sale the whole time.

Yeah.

And my. The main thing that I have a. Oh, sorry. God.

That's fine, though. That script is really for what it's selling.

Okay.

Right.

My only thing was, like, when you're asking the. When you're going into the additional supplements that they haven't ordered but could complement the One that they've ordered already there. It just seems like that there's a bit of a transitional disconnect there where I'm getting a lot of pushback. And I was just trying to see like, what I could do to possibly like refine that section there.

Well, I mean, it's again, difficult to say without like hearing the calls, but you know, there, there are dudes on that team that are absolutely crushing with that. You know what I mean? And a lot of it's just from being extremely conversational now, like, to, to bring this back to someone that's, that's something that's a bit ubiquitous for everybody. Like, there is a script and then there's unscripted things that happen, right? And so if you're a robot and only follow a script, then like, like it's going to be very difficult to be an effective salesperson, right? But being unscripted I think is not good either because like, a lot of people, they'll just lack direction. And people who say you shouldn't use scripts at all I think are either just very conversationally gifted, right. Or just haven't sold many things. And so, like, having a script is a good thing, but like probing and clarifying, for example. What do you mean by that? How so? For how long? Those aren't scripted things, right? So the real things that drive urgency in a sale and that allow someone to really connect with you and okay, this person is listening to me and understands me, right? And then when they're presenting their offer, it makes sense because like, it is linked back to the problems and solutions that I have and want, right? So like, if someone is just blindly following a script and not doing any of that, then like, yes, they would get pushback what they're doing, doing. And so I think, like, that's the, like, that's the barrier that a lot of people are gonna want to have to climb, which is like, I need to be more conversational. But also you don't want to have a script that goes for 45 minutes when you're selling something that you could bang out in 15. Because, like, I'd rather close at 30 or at, at 15, but have 15 minute calls, then close at 50 and have an hour. Like it doesn't make any sense when you can do it quicker, right? So like that's that kind of juxtaposition and like at committed, which I think the script is really good, right? It's a straight line style script. It's very good. It's especially good for people who aren't good at sales. Right. Which is the vast majority of people there. Right. So, like, that's what it's designed for. It's designed to be very ubiquitous and work and stuff, yada, yada yada. Right. So I think, like, the goal would be to do that script really conversationally. Like, there is no one way of doing it. Right. There is no correct way of selling. There is what works. And that's going to be different for different people, different products, stuff like that. Like how I sell dialer is like totally different to how I would sell coaching. Right.

The.

The same. The same principles apply of like, I need to know what they want, why they want it, yada, yada, yada. Right. But does that make sense? So I would say, like, what you're probably missing is those conversational elements because know, it's quite well enough to where you can just effortlessly, like beyond the script, go off it for a second and then come back on and have that be a productive little roundabout.

Cool.

Okay. All right. Cool. Matus. I don't know how to say that name. Let's use two. One. All right, cool. Tyler.

Hey.

So I had a question for you. I'm selling on Ashley Stahl's team over at Wise Whisper Agency, and I was kind of going back and forth with her about the pitch and I was kind of like playing around with pitching the investment first and then doing the pillars after. She's normally done, like the pillars first and then dropped the price. Do you have like a thought on which would be better?

Which one makes you more comfortable?

I like doing the investment first, but I don't know, I just feel like it gives people time to process because it is super high ticket. And I feel like my pitch is really strong and I feel really good about my pillars. So I feel like it builds a ton of value.

Yeah. So I feel like similarly, I don't always do it that way, but I did for a long time. And I think that both are correct. I think the key differentiator is what makes the sales rep feel more comfortable because then it will always land better. Right. Like, I don't think it makes a difference. It's just like if the delivery is good, right? So like, for me, like, if I go, hey, it's $65,000, and for that, this is what you get, right. That then I feel like the questions that I get when I present the pillars, I think are higher quality. And I don't have that, like, awkward. Okay. Does that make sense? You feel like that work for you? Okay. And they go, yeah, but, like, what the. Does it cost? Yeah. I mean, so.

Right.

I can avoid that. So in fitness, I always did it that way. Like, that's just how I always. And then when I was selling coaching, I did it that way as well. Hey, it's $30,000. And for that, this is what you get. And I liked that little transition. They're like, oh, okay, all right, all right. And then, like, you know, it would bring anything up and I go, let me just go through and then we can discuss all that. You know what I mean? And I felt like. Because if I. If I went, if I transitioned really well between, like, this is what you want, like, emotionally tangibly, like, you know, that you. You can't get it with your current way of doing it. Here's the consequence, here's the commitment. I think what we might do might work for you. Do you want to go through that? Yes. Well, I'll go through all of it. But essentially, in order for us to fix your goal, it's going to be $65,000. And for that, this is exactly what we're going to do for you. I like that stack. Right.

Okay.

A lot of people might argue it's not ideal, but I like it. And I. For me, it feels comfortable, and so I will deliver it better.

Okay, Makes sense. I appreciate the feedback. I'll take that into my calls this week.

Okay, perfect. All right, guys, what I want to do real quick is little recappy. Everyone should be using their scripting template. For the people who are on the actual Google mate, we should have gone through. Let me just get it up. This is also in the discord, and for anyone who is watching this, you can go on the Discord and grab this. Okay. Admit. What did I. What did I do? Okay, cool. All right. Sorry, I'm all over the. Let me. I'm sharing the wrong tab. Give me two seconds. I need to be cancel sav instead. Share from here. Okay, go. All right, guys. So remember. Okay, cool. So we want to make sure that we understand our offer. Okay. That we got our deliverables, our niche and our problem. Avatar buckets. Okay? This is the most essential thing. This is what's gonna kind of bring you guys, I think, to, like, initially to that next level, especially what you're selling, because you're going to understand it way better. Has anyone here, like, gone through and really done this right? Anyone just, like, raise your hand if you've gone through and, like, nailed this out, Right? Who's that? Halbin. All Right, Cool. Halvin, jump up and I want you to take us through yours.

So let's see here. It's got like a thousand. Where is it? Okay, so let me share my screen. I believe this system right here. Alrighty. So the offer overview is online advertising that increases walk in volumes for dealerships, deliverable personalized social media advertising, pre qual funnel and online calendar and the text captain seam. So in house team that just kind of helps their sales people do some of the confirmation, credit application stuff.

Avatar problem.

Well, niche independent and franchise car dealerships avatar problems, they're relying on listing sites and they're not generating enough leads. Or they are generating leads but a large amount of those leads are just low quality leads. Follow up is non existent or their team is overwhelmed with what they have and they're not getting back to the leads as soon as they should. They should be. Okay, more main marketing material. So Facebook and Instagram ads and cold calls and pillars. So personalized personalized advertising and high intent pre qualification dynamic follow up approach to their team and our team and just like a high, high accountability. So we meet every month and go over like ideas and stuff to tackle the next one.

Okay, so the, the pillars, I'm gonna try and poke some holes in it. Right, so the marketing material, what did, did you go through it like the, the Facebook and IG ads and what problems did you see were being kind of brought up that were getting people to kind of book a call.

You mean like on my ads or like. How do you mean?

Yeah, like on the ads that you're getting to bring clients in.

So the biggest thing is just that just lead just badly quality or just like they're spending more money on advertising and their sales are staying the same, you know, because you know the leads that they're getting are just bad leads. They don't have the credit application or they don't have the qualifications to buy.

Okay. Okay, cool. And then what are the things that hold people back from buying most frequently?

So the, my main objection is so a lot of times I end up talking to general managers. General managers have to end up talking to like owners and because like I. So it was like I was saying like last time, right. I just, I don't have it drawn out like the like how my follow up should be. And many times you end up forgetting about like good like prospects just because I'm not doing like my own follow up. Good.

What I want to say is though that like your pillars are designed to like the, the pillars are not a Summary of the deliverables. Right? The pillars are the, are the like the foundation of the bridge that they walk over to get to their goal. Right. But it's also like they're designed to like tie off the sail. Okay. So personalized advertising and high intent pre qualification, like how does that, does that address one of the key sticking points that prevents people from buying? Right? Like, like what are the reasons why they're having to go to their Boss, to their GMs, to their owners? Like, what is the thing that they're looking to get approval for? Like, besides just like money and spending? Budget. Right. So if you have a look at mine, right, Let me just get it up real quick. You like love onboarding, so let me get mine up. Okay. Okay. So where are we? All right, so what I've got is I've got white glove onboarding. Okay. This is to prevent, right? That is specifically designed to prevent any like, tech issues or like, oh, let me go check with these people to see if they can do that. It's like, no, no, we're literally just going to do it for you. Right? Because I know that is a huge barrier for people opting in. So like, you know, it's not like a thing that they're going to get moving forward, but it's like that's a key component of getting them to buy. Make sense. Okay. And I could probably have four pillars here, but this is an example, right? Custom call cadences to reflect best practices for your leads and for your lead sources. Okay. This is because every single business owner thinks that their leads are amazing, right? Or that like, you know, their sales process is the problem or whatever. And so like, like, or managers sticking points are like, they're like, how am I going to get the team to buy into that? It's like, no, no, no. The team doesn't have to buy into. The team just has to hit go. Because we build out, everything's customized and we build it out and it's all automated. Like they hit go and it's done. They can't not do it. And it's going to be. Lead sources will be segmented and they'll be called differently. Okay? And then it's like we have a 90 day implementation period. So it's like it doesn't have to be perfect immediately. We're going to ramp this up. First 30 days is test, next 30 days is optimized, next 30 days is scale. So I can talk through each one of those 30 days and it like it lays everything out and minded Ease like okay, this makes sense. It doesn't have to be anything like nothing has to be perfect immediately that the stars don't have to align. Right. And we're going to do it for you anyway, right? So like those pillars are designed to make it easier to buy, right. Whereas your pillars are like a summary of what they're going to get. So now it's good to have that. Right. But like do yourself the favor and in and in at least, you know, let's say you have four pillars. Two of them should just make it really easy to buy like remove the.

Barriers Question, Matt, so with the pillars, shouldn't they kind of show the, the prospect how you're going to be solving the problem you have? So for instance, that's why in mine one of the pillars is the pre qualifies the, the. The ads and the pre qualification because okay, like they're not getting enough views in their vehicles and when they do get views and they get leads is badly. So it's okay, well cool. We're gonna make sure that you get exclusive leads and the leads that you do got are gonna be more in high intent. Sure, but isn't that what the pillars are supposed to do?

Well, no, but it can't be all that because like if you're getting like, if there's barriers or you know what I mean, like white glove onboarding that. Does white glove onboarding have anything to do with what they're going to be doing in six months time? No, it doesn't. But what it does do is it removes the barrier of entry. There's a thing that they get. But it also makes it easier to say yes.

Right, Makes sense.

You need a combination of that. And if you're getting things that are consistently kind of holding you back, right. Then you've got to sort of, you know, like present your presentation should be the this is it, right? So it's like everything is for a reason and thought out, you know, I mean and it's not just like, it's not just you know, sort of sales bloviating nonsense where it's like recapping things that they want, right. It's like, no, no, this is the solution to your problem and it's easy. Just say yes, right? It's like make it cool. Like if they're always going like oh, but like we need to figure this out first and this out first, like make that part of your offer. Make that part of your pillar. Right?

Okay.

I like the fact that you've done. I think it's Great. I think a little bit more refining should be good. That's a process that I want everyone to do, guys, because, like, that. That. That process is what allows you to understand your offer better. And it means that you're going to be. It means that you're going to be able to, you know, handle objections and handle everything at a far greater level.

Okay?

Alrighty. So for the rest of today, what we're going to be doing is some role play. Okay? We're going to do short, short snippets, right? You can do wherever you want in the sales process. Okay. And you can do presentation. You can do opening. I recommend you start at the opener, right? You start it like you're. You're opening things because it is the most important part of the call because it's the part of the core that everybody experiences, right? If you're. If your opening few minutes is not great, it's very difficult to keep something on track. Okay? So it's like, you want to be able to go like, what are you here for? What are you doing about it? And actually stay on track. All right, so who wants to go first? Who wants to be the rep? All right, Tyler. Good answer. Nick Prisco, you're going to be the prospect. Cool. Nikki, this. Okay. All right. What do you. What do you sell, Tyler?

I sell people, essentially writing and booking them for TEDx talk.

Okay. Sweet as. Yeah.

Awesome. Oh, actually, yeah, she said you know her. Oh, yeah.

It didn't.

It didn't. Didn't click at first. Yeah, Ashley stole.

Yeah, yeah, yeah, exactly.

She's a great chick.

Okay, cool.

Yeah, she's awesome.

And sue did the call review with us the other day and tweaked my. My pitch, which is why I wanted to. I told her I'd come and ask you.

Okay, let's do it.

Yeah. Okay, cool.

Okay. And who am I? Somebody wants to do a TED Talk buddy. What kind of.

You want to grow your brand.

Okay.

Get more leads in the business that you have, increased visibility. Some people want to, like, leave a legacy and all that fun stuff. Is that enough?

Yeah, yeah, yeah, it is.

They want to be, like, thought leaders. You know what I mean? It's like a authority stamp for a lot of these folks.

My business owner.

Yeah, Business owner.

Yeah.

Brand. Somebody who wants to grow their brand. Absolutely. Yeah.

You're like the poster child of Ed and you want to spread awareness, you know?

Oh, my gosh. No. Nick, can you see me? Hear me?

I can see you. I can hear you. Yes.

It's a Disease.

Awesome.

Cool.

Well, it looks like you booked a call with me about possibly getting some help writing your signature talk, getting it booked on the world's largest stage. So how can I help?

Yeah, I opted in. I. I was looking at XYZ and just.

I figured what.

See what you guys have.

Okay.

Yeah. And, like, out of all the things we could work on together, choosing your topic, writing the talk, actually getting it booked, like, what's the biggest bottleneck for you right now?

Okay, time out. You're trying too hard. Roll it back.

Okay.

You know what you're doing, but you're trying a little hard.

Okay.

Like, I can. I can. Like, your facial expressions are intentional.

I feel like my face just does things on its own. But I'll. I'll turn it down.

Yeah, yeah, just. Just turn it down. Just a little more chill. Because, like, it's gonna, you know, it's. Yeah, it's. You know what you're doing, but you are doing too much of it.

Okay, let me run it back. So, Nick, out of, like, all the things we could work on together between, like, choosing the topic, writing the talk, getting it actually booked, like, what do you feel like you need the most help with specifically?

That was good. Yeah. Well.

I'm. I'm looking to get on stage. I want.

I want more leads, and I think.

That'S gonna get me more leads.

Yeah.

Okay. What have you been doing up till now to bring in more leads and get more visibility?

I'm posting all day, all day, every day. I'm posting on all these platforms. And it's work.

It's.

It's. It's working well.

Okay, when you say working well, what do you mean?

You know, really? We're getting, like, two calls a day from organic, so. Yeah.

Okay. For sure. Yeah. How long have you been doing it that way?

But I'd probably. I'd say a year now.

A year. Okay. And getting two leads a day. Got it. So what's shifted recently that's made you start looking at getting more advanced help to get a bigger platform and a bigger, you know, audience for your message?

Yeah, I mean, I. I see all these people speaking everywhere, and I said, you know, if I could triple the leads, the appointments, and be good.

Okay, Triple leads, Triple appointments. Very cool. And I guess why not, like, do what maybe an average speaker would do and try to figure out the whole process on your own?

So I think I like what you're doing. I think what you want to do is, like, figure out and just take a second. Like, how do you, I think reframe him away from just thinking about more leads, but.