Matt Ryder breaks down how CEOs handle the partner objection in sales. If the prospect needs permission, ask if they've talked to their spouse yet, then offer a joint call. If it's just an FYI, summarize the deal and move forward.
So I go, okay, well, if your wife was here, do you feel like this would be the answer for you? I sort of reestablish the fact that the program is the answer. Is this more of a permission conversation or is this an FYI conversation? Now, if they say it's permission, have you had a 30 to 40 minute conversation with your wife about this specifically? Because people don't want to do that. It's very vulnerable. I go, okay, let me have that conversation. Let's all get on a call together. She needs to understand the impact that this is having on you. They say this is more of an FYI, then I'll tie everything up and go, well, if this is happening, this is happening, this is happening. You're going to move forward regardless. How do you want to proceed from here? Go, yeah, man, that all sounds really good and makes a lot of sense. I think I just need to go and Sweet. The conversation continues.
