Matthew Ryder uses two contrasting images: a child chasing an ice cream truck versus someone fleeing a burning building. The difference shows how much harder people push when they're running from pain instead of toward a reward.
Goals is like a fat kid running towards an ice cream truck, right? You know, the kids run there, he hears a little jingle jangle of the truck, and then from there he kind of goes running and running and running. And then, you know, like, he really wants that ice cream, but, like, he's not really willing to run over a broken glass or sprint or knock people out of the way to get it. You know what I mean? There's a limit to what he will do for an ice cream. And to me, that's like people and goals, right? So people are willing to get after to get their goals, but how far are they willing to get? How far are they willing to go? How good could that ice cream taste? So for you, man, like, you know, I think it's important to understand that. And then it's also important on the flip side of that to understand, like, you know, if you ever watch someone run from a burning building, it's a very different type of running than somebody running towards an ice cream truck. Like, no one ever got to the front door of a burning building and just went, that's far enough.
