Matt Ryder quit his job in 2018 when his wife got pregnant and started selling fitness services to gyms, hitting $50,000 a month before it collapsed. He rebuilt by pivoting to high-ticket sales closing, earning $12,000 in his first week, and scaled that into a $40M/year business.
2018, my wife fell pregnant. We were pretty much flat broke as well, and we had to borrow the money for like some of the genetic tests that you do. And then it was around that time where I went to my wife and I said like, I'm so incredibly unhappy doing what I'm doing, I just kind of have to leave. So I just dissolved my equity and left. The only thing I really knew how to do was sell fitness. So I started a thing called Fitness Sales Sniper, doing sales for myself for about 7 to 8 different gyms all around the world all at once. That got to like $50,000 a month pretty quickly, and then it sort of collapsed because I was overselling the ability in order for us to actually fulfill it. So we scaled it back down and then started to slowly scale it back up, put some actual systems in place. Then from there, I transitioned into like high ticket. And because I've been selling gyms and fitness for so long, I was very successful very quickly. And so I remember I made $12,000 commission my first week of being a high ticket closer. And then I kind of went to James and I was like, hey, let's just fire all the gyms and just do this. So we did that.
