How I Won The Skool Games In 60 Days ($0 to $80k/month)

In this video, I'm going to show you that business is a system in the same way that learning music or learning how to code, it's just a replicatable series of steps that you use in order to get a desired outcome. So what I'm going to show is that in this video, I am going to start a business from $0 and I'm going to make that $80,000 in recurring income every single month in less than 60 days. And I'm going to show you the exact step-by-step process that I use in order to do this. Now, I want to caveat as well, this is not a high-ticket business. It's not like one client, $80,000. This is 1,000 clients that I generated in 60 days at an average of around $80 per month. And I'm going to show you the 8-step strategy that I've used in order to build 3 8-figure businesses in the last few years, as well as my software company, Dollar.io, is now over $500,000 a month. And we've only been going 15 months and we're spending $150 a day on advertising, which is basically nothing. So yes, you can grow businesses, you can be successful without just throwing money at the Zuck. So if you stick around all the way through the end, I will show you literally the exact steps that I've taken, exactly how to set up your business, how to position your business. And also at the very end, I'm going to show you how I generated $5K per month MRR from low ticket subscriptions in just 3 hours. So step 1 is the goal. There's only point of a business having a goal. So you want to have a goal. Okay. So for me, it was to create a 7-figure business. In 60 to 90 days. I didn't want this to take up any more than 3 to 5 hours a week worth of my time because I have other stuff that I'm doing. I don't need the income from this. I'll be very clear, but it's always nice to have money, right? I also wanted to do this because I wanted to make sales trainers retire and also get back into selling because they need a little more experience, but also just have fun watching them sweat, trying to figure out how they can compete with this. Right. And then I wanted to provide insanely maximum level of value to the people who are a part of it. and this will keep going on, uh, forevermore. So it's really important that you have a goal and that you have a vision of what you want to achieve, because that's how you're going to sort of do everything. That's how you're going to retro— retrospectively engineer everything, because like without a goal it's all kind of useless. Um, and so that was my goal. Step 2 is market positioning. So this is one that I rarely see spoken about, but it is probably the most important thing that you can do within a business, and it's one of the reasons why I see businesses fail and an awful lot, it's because they're positioned poorly in the marketplace. Now, what is market positioning? Market positioning is simply the perception of your product and where it fits in. So if you have a look and you do— if you take your industry and then you do like a Venn diagram of all the different offers, you want to see like, what are the deliverables? What do those offers actually give their customers? How are they perceived in the marketplace? Are they premium? Are they high ticket, low ticket? Do they give like— like, what do they give, right? You know, Hermès is like, they're positioned as like the best of the best of the best, right? And then you've got Michael Kors is positioned in a certain way. And then you've got Mimco is in a certain way. So they're all positioned in a certain way. Like, you know, are they entry-level, mid-level, high-level? Are they known for providing insane value, right? Look at like Nothing Phones, right? They basically give you what an iPhone gives you for significantly less money. And so they're known for giving you insane value. Okay. So how did I want to position this? So first of all, I wanted to position it as something that was going to, I guess, be very obvious and shake the tree. So I called it Fuck the Gurus. I did that because I wanted a bit of a battle cry for the people who were signing up. So they're going like, yeah, I'm going to fuck the gurus, right? A lot of people have had bad experiences with high-ticket sales coaches and high-ticket coaches in general, and they're all kind of called Gurus. And so I was like, sweet, I'll call it Fuck the Gurus because it's kind of funny. It gives them a battle cry. But also the positioning of that is that I'm going to give $10,000 worth of value for 10% the price. And it doesn't even cost that much. I don't think it wouldn't cost you $1,000 for the year. That's how I wanted to position it. So it will be $10K worth of value for 10% the price, and it's going to be Fuck the Gurus. So then that starts the thesis of how I'm going to then price the offer, the deliverables, and how I'm going to position this in the marketplace, right? So now I have like my underlying things. Okay, cool. So I write down what do all the competitors have? What do all the low-ticket competitors have? What do all the high-ticket competitors have and mid-ticket competitors have? And then how do I give what the $10K guys give but for significantly cheaper whilst maintaining insane quality? Because if I go like low-ticket, I can't go low quality. Like, I want low ticket, insanely high quality. And so that's how I'm going to fuck the gurus. I'm going to make them change their business model because their business model sucks. And for those of you who don't know, essentially, if you're running a business that has to do a lot of advertising, especially in the online space, they're willing to spend 20 to 30 to 40% of the client value on ads. So if I don't have to do any ads and I position it really, really well and I'm getting traffic every single day and I'm getting signups every single day because the product is just positioned that well, then I can essentially pass all those savings on. Instead of spending $10K, now it's immediately going to be 30% cheaper immediately, right? So now it could be $7K and with the same margin. And then I'm going to continue to do that, and I'm going to show you exactly how I did that moving forward in the rest of the video. Okay, so market positioning, very important. How is my product or service perceived in the marketplace? Okay, the next one is now the offer. What am I going to offer and how am I going to offer it? So for me, again, I did a Venn diagram and I, and I watched and I saw what everyone was offering. And then I knew which side of that I wanted to be on. And I wanted to offer coaching. I wanted to offer like a really good portal. I wanted to offer support and I wanted to add things that none of them had. And so none of them had things that were fun. So I was like, well, fuck the gurus is fun, right? I want it to be fun because if I don't enjoy it, I'm not going to be involved. So it's like, okay, I want to make this a fun place. I added conspiracy theories into this because that's a fun element. I used to run gyms. I used to partially own 18 different small group training gyms, and there is no correlation between the retention of the customer and the results that they got. All of it was based on basically if they made friendships and had fun. And so I used to say that gyms were adult entertainment. It was just a place to come and have fun, and then, hey, if you got a good result, you got a good result. It simply is going to come down to you if you train hard and eat well outside of the gym. If you go to the gym 4 days a week, you can't out-train a bad diet. So like, well, I can do is give you the diet, right? But if you're coming and you're having fun and you're developing friendships and there's community, then you're going to stay for a long time. So I took that same thing and I wanted to add it to this Fuck the Gurus group. I was like, cool, we're gonna do conspiracy theories. I love conspiracy theories, right? So even on the joining, right, when you join up, it says, why did you join? What do you want to get out of it? And what do you think happened to Tower 7? And so that sets it up really well. And then we have Tinfoil Hat Thursdays where we come in and we talk about different conspiracy theories and we listen and we don't judge. Now, one of the reasons why I did that is because no one else is willing to do that, because they're all fucking losers who are so afraid of how they're perceived because they're a fucking guru. I'm not a guru. I tell people to fuck off all the time. I'm not your guy. I don't care, right? People ask me for advice all the time. I'm just like, "Fuckin' no," right? I don't even know you. Be disingenuous. Fuck my fat one! So again, that's something that they would never do because they're pussies, right? And I'm not. I used to kill people for a living. So come at me, bro. Then from there, I wanted to offer coaching, right? So I knew that if I did this right, I would be able to get people into it. So I reached out to a couple of coaches that I knew who I thought were good, who I had a good relationship and said, hey, I'm going to do this thing. Why don't you come in, coach for free just an hour a day? And then if you— if people want one-on-one from you, you just sell them whatever you want. And then I don't want a cut. Is an hour a week or 2 hours a week, is that a good sort of trade-off for you? They're like, fuck yeah, sweet. So it started off with like a few coaches and now it's like 20. To be frank, I've fucked up some sales coaches' businesses. Now they've— some of them have come to me and been like, can I coach? And like, yep, sweet. And then if you want one-on-one, you just go to them and they fucking sell you one-on-one. And they're all good. I'm not letting douchebags in there. Cool. So I sit there and craft the offer. I'm going to go through pricing next, but basically the offer that I wanted was it to be really fun. I wanted it to be super high value. I wanted there to be lots of coaching available. And then I completely reshot a portal from top to bottom. And I shot what I think is probably one of the most, if not the most comprehensive training portal that exists in sales. WO2GO with guides, everything. It took me about 4 days back to back, shot the whole thing, and I'm super happy with it. But it goes through, instead of modules, it's all individualized courses, like a full course on objection handling, a full course on tonality, a full course on farming a CRM, a full course on a number of different things. That's how I've done it to where it's easy to go through. And because I've noticed in the past, people get lost when you have modules and they try and do it in a weird order. So if you just have like one thing together, it's like bingo, bango, done. All right, so that's kind of like the, the, the offer itself. The next one is the pricing. Okay, I wanted to have, uh, 3 levels of pricing. So I have the standard, which is access to just the course, which is $69 a month. I chose that price because it's funny. Okay, uh, the next one is, uh, $149 per month, and that has all of the coaching except for my sessions. And then it's got $199 per month, and that's got all of the sessions and me. So I do random sessions here and there. I do random lives as well, which I'm going to go through in a second because the lives are not random. I'm going to go through that in the next bit. But essentially there's about 25 coaching sessions per week across a number of different coaches. Those coaches have to tell you specifically what they're going to coach on. Then from there, it's all done through school. So it's super, super simple. And essentially I release a bunch of courses. I release a new course about every 8 to 12 weeks. Now, a lot of those have already been pre-filmed, but like I'm having, I'm like teasing them as I open because people need stuff to look forward to even if it is insane value. That's basically like the delivery. With the lives, so I have a schedule that I adhere to, but it looks very random. So one of the reasons for that is a great strategy. It's a little bit toxic, but it's called breadcrumbing. Okay, so like it's what like really toxic people do to like partners. Okay, so breadcrumbing is where you're going to like give people dopamine hits or like love bombs randomly. And what that does is it keeps people coming back because they never know when you're going to do it. So I go live, I'll go live like 3 times in 3 days in a row. I'll go live twice in one day. I'll go live like every day in a week and then nothing for a week. Right. So those lives are not part of the regular scheduled training, but they are scheduled to me, but they're designed to look completely random to the person who's in the group, which means that they're constantly checking the group to see if I'm going live. which makes the engagement of the group go up. Now the way that Skool works is Skool really, really— you have to understand the platforms that you're using, and Skool actually has traffic because they have about 20 million users. And so I can get traffic from the Skool network simply by having a highly engaged group. So inside of the modules, I've got things that are designed to entice certain behaviors that I want. And I also have a leaderboard, which is an external leaderboard which I had made, which has specific actions that I want them to take, like post in the group, post about the group outside of do affiliate content, uh, watch school, uh, join a coaching session, go to the gym, post a gym selfie, all these kind of things. And then I run a competition sort of randomly every few weeks or so where I give away like $1,500, right, US. And that's to the person who gets the most amount of points accrued over the 7-day period. And so it works out to be about 5% of the, the value of the group I'm giving away, say, every week or every other week. Right? And I'll probably save up and I might do a $10K one once, you know what I mean? Have everyone go fucking crazy. And that's a trackable system which I had a guy, uh, create, which is pretty simple. It was nice and easy, but like, that takes the school group and puts them all in there. And it's a really cool leaderboard because what I want to do is just really incentivize the behaviors that I want, right? I want them posting about this thing because that's what starts to generate more and more and more traffic inside of school but also outside of school. Okay, so that's what I want now. The launch. Okay, the launch. What I had to do is I had to pick a specific— I had to pick the order in which I wanted the traffic sources to engage. Now, because I wasn't going to do paid ads because I can't be fucked, I don't want to spend the money. I had to break up my traffic sources. The first one is Instagram, then YouTube, then Facebook. Then I have an email list which like I didn't really use that much, but I did send an email. But like whatever, it wasn't really anything substantial. And then from there I had Skool itself. So like, how do I utilize these platforms as best as possible? Now Skool has the Skool Games, which you can see. There's the trophy for winning the school games. Now I started a month late in the school games, but I still won. So I did it in 60 days, whereas you have 90, but I thought it was a monthly thing, not a quarterly thing. So I started in February. I started February 1st and that was planned. Turns out I'm a fucking retard. Okay. I probably should have looked into that before. Anyway, for B2B, my most powerful is Facebook. For B2C, my best is Instagram and then followed by YouTube. Okay, I don't have huge followings. I have around 22,000-23,000 on YouTube and around 32,000 on Instagram. So what I did is I decided to stage those out. So I changed everything in the background of YouTube to point towards the Skool group, right? So, and there's, you can just change all the descriptions. And then I, I shot a specific video for it. And that's also the video that I use on my about page. Now the about page in Skool is your landing page. So What I did is I went through and took what I thought to be all of the best and most successful groups inside of Skool, and I basically broke down what they were doing on their about page. And then I sort of like copied that and did my own version. And then I had my awesome editor, Aiden, edit me up a great about page video. I'm sure he can put in a little segment of it now. Ever wonder why most sales training is like $10,000 and you're sitting on Zoom with like 69 other people? Okay, there you go. I'm sure that you're amazed and astonished. And if you guys like the sound of this group as well, you can always join it down below, right? Then you can find out for yourself exactly what I did and what I'm doing. So you can try and copy it because it's a very replicatable strategy. Remember, we've done set the goal, position the market, do the offer, the pricing, the delivery, and now we're into the launch and we have 3 more steps. I went in order of the traffic sources that I thought would give me the most amount of bang for buck. And then I went hard in the paint on one and then went into maintenance mode on the other one. And then I just did that the whole way through. So the first thing was I went real hard in the paint on Instagram stories, stories, stories, some reels, but mainly stories. But again, because I'm trying to launch it quickly. Okay. Now what I did is I went for a cheaper strategy. So I had a, I had it at $50 a month for the lowest one. And then I said anyone who signed up for the mid one would get the top one. Right. And anyone signed up for the bottom one, I think gets the mid one, I think is what I did the very initial launch. Right. And that's like lifetime. Then from there, stop that. So that creates a sense of urgency. Then just went hard in the paint on Instagram, then did the same thing on YouTube, right? Went after everyone who's a subscriber, went after all those people hard in the paint, did some dedicated videos, posted in like the community area. And then I set up YouTube to be like a nice— like it's gonna, it's gonna drip people in all of the time. Then I went hard in the paint on organic Facebook, okay? I have a Facebook group. It's really old though, it's not engaged, but I did post Living with Jesus out of it. But I went hard in the paint and all the messaging was fuck the gurus, $10K worth of for 10% the price. I think it works out to be like it's something like $3 per coaching session per— because it's like 20 to 25 coaching sessions per week and it's like $37 a week or something like that. So just basically mapped out the traffic sources that I wanted to hit, the order in which I wanted to hit them, and then mapped out an initial offer that I wanted to provide to provide a sense of urgency and value to flood it. Then was insanely active inside of the group, like insanely. I was doing lives. Like once to twice every single day. I was doing like 5 coaching sessions, and I created a 6-week sales bonanza that started 2 weeks after launch that everyone who signed up got access to, which was me 3 days a week. And it was basically going over every single, uh, course inside of the platform. And then that also became content that went inside of the courses. Okay, so basically you're getting me 3 times a week for whatever price you sign up for. Now, the traffic sources— the one that I really wanted to try to optimize was school, because I knew that I could figure out YouTube, Instagram, and Facebook. I don't do any other ones because I can't be fucked. TikTok or whatever, like, go somewhere else for that. Um, but then from there, basically it was a school, so I wanted to optimize for that. So basically I just set it up so like link in bio, link in bio, link in bio, and then I would just do call to actions. Not that regularly, but there's always like a PS call to action in basically everything that I do, right? So everything points towards school, right? And that's because school is like, uh, it's a good income source, right? Like, I don't need it, but it's like, it is probably the largest income source that I have right now. And then you want income source and I don't really want to take much money from myself for a dialer and dialer. It just grows by itself. Like it's a bit of a beast these days. And so I can, I can point everything towards that as well, which is great. I can point everything towards school. Now, the sprint that I did at the very end, someone came quite close to me, right? He was like a Mongolian trader, right? Not a traitor, a trader, right? He teaches people how to trade online. And so what I did is he came really close to me and he was going to pass me. So what I did is in the last day, I went super hard in the paint. I went live, live, live, and I created promo structures that then allowed me to sign up 85 people in a single day. Right. Which is a lot. Right. So generally speaking, average about 15 people every single day signing up to a 7-day free trial. I dropped the free trial, went straight into paid. Right? Because again, I needed to get the MRR in before that last day. So if I did a free trial like that, wouldn't have counted and I would have lost. So I stopped the free trial and then I did an offer. Anyone who signs up for the bottom gets the middle, and for the middle gets the top. Okay. And then I just didn't harden the paint. I did tons of Instagram stories and I positioned myself again, us against Mongolia. So I went into the group and I was like, guys, these Mongolian hordes are trying to get us. Right, and just made it into a big fun joke where everyone was like steaming for it. Everyone was posting about it in the group. We have— we can't let Mongolia take over, right? We just— we can't let them win. They did it once before and look what happened. Genghis Khan killed 10% of the whole world. We cannot let this happen again. It was all a big joke, right? If you're like, this is racist, fuck you, you cuck, right? Deal with it. In 3 hours, managed to get 85 sales in train to the program. We upgraded them immediately. And I was just doing live after live after live. And anyone who was on a trial, right, so I went live and then messaged everyone who was on trials and said, hey, if you cancel your trial right now and just upgrade straight away, then we'll upgrade you in the thing. So I always have like, say, 30, 50 people on a trial at any one time. So though those things combined just did a massive sprint. I was up till about 2 o'clock in the morning, right, just going, going, going, going, and finished at 4 o'clock in the morning. So, and then Um, yeah, ended up winning by a really good margin, and they ended up winning by like $8,000 a month recurring or something like that. But that was like the mad sprint that I did towards the end. And the last one is just maintenance. The maintenance is really retention, affiliates, and small sprints. I'm just constantly coming out with new courses, but I'm also constantly coming out with new and fun things. Like, I just started a new tracker which is really incentivizing people to do things that I want them to do. And I'm noticing like just now there's like, say, 20 every single day of people that are signing up, and the group is becoming more and more active. And then my discovery is getting higher and higher within the school, and I'm getting more and more and more traffic from school itself because the group is really active. The retention is really, really good. It was at 100%, right? And then when I won the school games, tons of fucking people, randos from school, just signed up to a 7-day free trial and never went through because they just want to see what the fuck I was doing. So that brought it down to 85%. But the retention is great because the value is insane. And I'm constantly asking myself this one question is what would they never do? What would they never do? I've already done in-person meetups, so I'm going to schedule— I'm scheduling more in-person meetups. I'm releasing new courses all the time. I'm doing random lives. I'm doing regular sessions. I have more and more coaches coming on. And so I'm always like, what would they never do? And that's essentially the thesis, the goal, the market positioning, the offer, the pricing, the delivery, the launch, the traffic sources, the sprint, and the maintenance. And that is the basically 9-step formula. Of how you can start a business and be successful and actually think your way to success. If you like this kind of content, guys, like, subscribe, notification bell, all that kind of good stuff, and I'll see you on the next video.