Kerwin Rae's $6,999 sales pitch lost momentum when he made the standing audience sit down, breaking the psychological flow. Only 30 of 600 people stood again after the seating maneuver. Matt Ryder and co-host argue the weak offer stack and poor sequencing tanked what started as strong engagement.
What'd you think of the sales process?
It was absolutely terrible.
When he started his pitch, he goes, who here would do this if this was free? I was like, oh, that's a good play. So he gets everyone to stand up. He's like, put your hands up. Really good, because now you're getting a micro-commitment. Hand up. If you got your hand up, fucking stand up. Now you've got 550 people out of a 600-person room standing. Now if we have a look at like human psychology, now sitting is the hard part. Then from there he goes, okay, now sit down. And then he went through the fucking pitch and we just went, what have you done? No, you have totally fucked it. Then his pitch didn't have enough offer stack. He should have gone high offer. So $6,999. But because you guys are taking Taking massive fucking action today and today only. We're gonna do it for $4,999. But you know what? You guys have been so fucking good today that for the next 30 minutes, we're gonna do it for this. And he should have done another price drop.
Biggest mistake though was getting him to sit down because then after all of that and then, all right, stand back up if you wanna do it. Now 1/5 of the room stood back up who was standing before.
No, it was like maybe 30 people.
