This is a YouTube video titled "How to Find the REAL Decision Maker🔎 | Matthew Ryder" containing a conversation between Matt Ryder and another speaker discussing strategies for identifying decision makers within organizations and navigating the sales process. The content was created on December 29, 2023, and focuses on sales tactics and decision-making criteria in business contexts.
We have a sales process.
That weeds.
Out who.
The decision makers are within an organization or within a.
Couple or.
You know, whatever it may be, or.
What those decision making.
Criteria is. Now, that's why.
We have, like, questions.
Like, okay, and can you help me.
Understand what's.
The decision making process in the business around xyz? Right. So, you know, and that might bring out budget, that might bring up board, it might bring up.
That there's 17.
Different decision makers that have to be.
On board with this.
And, you know, you're in for a.
Longer sales cycle and you start to.
Collect those names and figure out who.
It is you need to speak to.
And how you climb through those ranks.
