Matt Ryder explains how to handle price objections when selling fitness or wellness offers that don't promise financial returns. He covers pre-framing strategies and how to get clients to reallocate their budget toward health expenses instead of other spending.
Hey guys, what's up? Matt here for another just a tip. So put two minutes in the clock right here and I'm going to ignore it. So today's video is all about how we can handle a price objection on a non ROI or fitness based offer. First thing that we need to do is understand that all the magic here is done in like the pre framing and getting the information that you require so that you can handle this easily. Trying to retrospectively get this information is very, very difficult. And if you don't lay the groundwork, overcoming price objections on non ROI offers are very, very difficult. So the acronym I like to use is faster F A S T E R and it's fast food, alcohol, stimulants, tobacco, entertainment, restaurants. And I like to add on B for beauty for women and H for hobbies for men. Okay. And so I take them through that and I really try and get a detailed picture as to what they're doing day to day and how much roughly that's going to be costing. Because at the end of the call when someone gives me a price objection, let's say I'm selling a fitness program. They're like, oh, I can't really afford, you know, $500 a month. It's like, well, would you potentially be open to looking at a reallocation of resources so that you can get this result so you can xyz, Right. They're like, well, okay. And be like, I noticed earlier in the conversation you'd sort of mentioned this, which I think we had sort of figured out it was costing you about this much per week. Would it be reasonable for you to just simply replace the money you spend there on this? Because this is taking you away from go anyway. Would that be reasonable? Okay. And by framing that way, of course it's reasonable. Spend less on junk food, cigarettes, tobacco, all that kind of stuff and booze. Put it into your health. It just makes sense. All right guys, that's my key tip to, to how to handle a price objection for non ROI optimum software. All right guys, bye.
