How to speak in cadence like a $40M/year CEO
16 Sept 2026 · 1 min
0:44
In this instructional video, sales coach Matt Ryder explains how to use vocal cadence and pacing to shape a sales call like a high‑performing CEO. He demonstrates a rapid‑fire rhythm for qualification and gap‑identification questions, then deliberately slows down to give the prospect space to think and feel the emotional weight of the offer. By alternating fast and slow beats—"boom, boom, boom"—the seller can control the call’s energy, invoke specific emotions, and guide the prospect toward a decision. Ryder provides concrete script examples (e.g., asking about current revenue versus target revenue) and explains why timing the slowdown after key statements lets the prospect internalize the value proposition.
