Matt Ryder breaks down gym membership pricing: bootcamp sessions create perceived volume, while 4-on-1 personal training at $100 per client generates $400 per session versus $20 in an 8-on-1 format. Locking members into scheduled slots they pay for whether they attend or not secures steady revenue.
You reckon that the best model is still small group fitness? Yeah, so what you want is you want probably a bootcamp element where everyone can come in. You have a couple sessions a week that are basically tied into your membership to give the false perception of volume. And then from there you have like your 4-on-1s. You can easily charge $100 a session for a 4-on-1, so you're making $400 a session. Whereas in like an 8-on-1 scenario, you're flat out charging $20 a session. So what you do is you fill a timetable, fill a time that is their time, and they're locked into that and they pay for that whether they're there or not. Those people have no problem. The people who pay you $50 a week for unlimited bootcamp camp are fucking human garbage. But the one-on-one clients and the high-end group clients, never a drama.
