How We Generated $300K+ in Front End Cash from a 3-Day Masterclass

Hey, guys, what's up? Matt here at the episode of Coffee is foreclosures. Me and James today, and what we're going to be talking about is the masterclass that we just finished kind of wrapped it all up. We should be. We're still receiving some payments, but essentially in about three hours, that closes down. So what we're going to do is go over, I guess, the successes that we had, things that we could have been done better. And I guess for all of you who are sales guys out there, we're going to be talking about the nitty gritty sales stuff that me and Jeremy did. And for all you business owners, we're going to be talking about how we collected about $300,000 cash and did about, I think, over half a million dollars in revenue from a 3. So cue the intro.

If you listen to this podcast, you will make your first million within three years. I'm going to repeat that. You will make a million dollars within three years of the first episode. You listen to. We don't want pikers. We're not here to save the manatees. We're here to make podcasts. You really want this? You listen and review. Put that coffee down.

You know, despite all of the. The sales and income that we generated, I think, like, the most valuable thing that I got out of this whole thing was in that Facebook group. We finally got some recognition on a compliment that we are the best at memes, and that meant more to me.

It's all about the money.

It really is.

We live the meme life. Yeah, no, we had some coming for you. They're coming for you. Drew be. Yeah, no, it was really interesting. Hey, it was like the first time that we've done it. Jeremy did one before. Like, to launch any PQ, I guess. I mean, any PQ's been around for a long time, but to launch the business. So those of you don't know, like, seventh level, like, we own a part of seventh level, like a pretty good chunk, and then we run the business and Jeremy's like the figurehead head trainer, all that kind of stuff. But before we came along, like, it was maybe doing 50 grand a month, 40, something like that. It was sort of doing, I think it, like, it might have cracked a million dollars for the year, but I don't think so. And then within seven months or within eight months now just hit with seventh level. Just by itself, just hit $700,000 collected us for the month. Yeah. So we should hit about $730,000 US for the month. Which is great. And we're continuing to grow month on month, which is James just said, but in garbled gobbledygook because of his Internet. It's about $1 million Australian. So we're definitely on track to do 20, to do about 25 to $30 million between the umbrella company. For those of you don't know, like Sales Sniper and seventh Level work pretty intimately together. Essentially it's like two arms of the same person. So one is the sales training side. Like we don't really do any sales training here at Sales Sniper. It's all done through seventh level. And seventh level doesn't do any like done for you or consulting. It's all done through Sales Sniper. Right. So that's kind of, that's kind of how it works. It's a bit of a two way street because we thought about doing coaching as well, but then we just decided to run it all through seventh level because like the infrastructure is there, you know, just for you guys who are, you know, we onboard about 150 new students every single month through seventh level as a coaching company. Pretty lunch. We have an onboarding sequence. Everyone's onboarded within three hours of buying. And me as the CEO of the company, I don't notice any of it. And that's a good thing.

He is the COO and that notices everything.

Yeah, but I mean like it's pretty seamless, man. Like for guys who just like we just made up a coaching company and then seven months later we're doing over $700,000 a month.

Like with any of the coaching courses and masterminds that you typically go into as a coach. Who coaches coaches?

Yeah, well, we don't. I mean, yeah, we don't, we don't coach coaches that coach coaches that coach. Right. We just kind of sell coaches, sales coaching and then we do. Done for you. Yeah. Right. So we could for sure become a business coaching organization. But I think that would be really, really boring.

Yeah, I guess we would just be in the same boat as everyone else that was in sales that transitioned into that with limited business experience.

But yeah, so I think like let's go through like lessons learned. So all up in the three days we did about 180 sales. I would say by the time it closes with the last minute emails and stuff that we have going out, I would say it'd be very close to 200 sales. We had 1200 people in the group. Now obviously a lot of those people were already paying custom. They just wanted to be part of the Masterclass. But just for you guys to realize, we had. On day one, we had 500 people join. On day two, we had about 420 people join. On day three, we had about 390, which is just shy of 400.

Right.

Which is when we pitched. And then over the subsequent 72 hours, we had 200 people buy.

We also run the encore, which was not really planned in advance, and did an extra session the following day because we took too long to get the information that we wanted out. And we're really just enjoying presenting and spoke longer than. Well and truly longer than what we were planning on. So needed another day for some Q and A and whatnot.

Absolutely. I'll just get the numbers up. Now. This week, we've done $341,000. So from the 23rd to the 29th, that's in seventh level. I don't know if you can see that, like, refresh that so you know it's real anyway. Yeah. $341,000 in six days. Yeah.

I just switched my notifications off on the specific sales channels within Slack, so it's just going.

Yeah. So, like, let's kind of break down. Like, what can we learn from this? First of all, for me, like, I think in the previous podcast, we talked about how, like, we just finished the first day, I believe, and was going really well and kind of the setting up. So I think what I learned is that, like, definitely, like, that Hype man role is super important. So the role that I took on of, like, kind of being like, the narrator for the audience was really important. And, like, it's the first time in a long time that I've really sat down and, like, really, really rigorously planned something like I think I had by the end of it, it was about 18 pages of script that I had to go through. And then it was kind of being adjusted every night based off what I thought was working and what wasn't. I took a lot of cues from people like Eli Wilde and Brad Newman and then sort of, like, tried to kind of make it my own. But, yeah, like, there's a lot of preceding seeding that has to be done, us versus them mentality that has to be brought in.

Right.

Because you want the people who to kind of be in a frenzy by the time they buy.

Right.

And then there was the pitch.

Right.

So kind of seed everything. And Jeremy's job is not really to sell until the very last day. And I do all the sort of quote unquote selling, building the urgency and sort of set Up Jeremy to be able to pitch. Right. Because we want to sort of. You almost want to disguise the pitch as a bit of like, I mean, it's very open. It's like, hey, if you guys are open, we can take you through kind of what some experiences of some of our clients have and how any PQ can help you.

Right.

So I was really surprised, man. Like, we had about 360 people on when we pitched and like nearly everybody stayed for the entire pitch. And the pitch went for 37 minutes.

Yeah, it's a long pitch.

Yeah. So that long though? No. Jeremy did a fantastic job of like bringing me in and out, um, and asking for feedback, doing stuff in the chat to keep it engaged, but sort of plan it out to down to the minute. Like, I knew it was going to take almost exactly 37 minutes. I even texted you, I was like, hey, we're about to pitch. You can have a break. This is going to take 37 minutes. Right. So I would like to have a.

Break, but it was just too interesting outside of going to get your coffee so you can perform. Yeah, the break I had.

Yeah, but, but it's like. So one of the things that I found really interesting was like, sort of like how infomercially it had to be right now. It was a really, really successful pitch.

Right.

So. But if you would have sent me that slide deck, I would have been like, oh, this is way too much. Yep, yep. But having seen it played through, I was like, oh, I get it.

Right.

Because you're sort of like the whole point is to answer every question, overcome every objection and constantly and persistently remind of the value that you're giving somebody. So the whole like infomercial, old school. But wait, there's more. There's a reason why that format was adopted.

Yeah, yeah. And I've not seen that done off the back of like a light. Well, sorry, I've seen that done. I've not seen that done well before with many things that I've been on and been pitched to. And to, to be honest, like, my level of. Yeah, my level of respect for Jeremy went through the roof. Not that I didn't have a high level of one to begin with, but seeing him, I've never seen him pitch like that to a different audience on something that he doesn't specialize in because he specialized on more the one to one type sale as opposed to the one too many. But seeing him come into that role and every time I've watched him do this sort of thing before, he gets Better and better, the more people that come on. And I just went, wow, you took that to another level. That was awesome. And it was really good to see from, not only if you want that to be pitched, but just to see someone pitch in action. Like, that was almost worth the value of buying the course, right?

Yeah, exactly. So it was super interesting. We had a great deal. We basically had a 50% off sale for our NEP 2.0 program, which is like our virtual training platform that we use on Lightspeed. I think it's one of our best products to sell because, like, there's no delivery attached to it. It's all inside the portal. So, like, for me, as like one of the business owners, I love selling it because, like, it's infinitely scalable. It's got a good profit margin for us, but it's a phenomenal product for the. For the person. And it's the big. It's the start of the big upsell chain. Right. So we have Ascension model. Basically how we sell is we have like, we have like four programs, so we have any PQ 2.0, any PQ 3.0, inner circle, and now we have like an inner circle plus.

Right.

And essentially, like inner circle and inner circle plus, like, they're not scalable entities. Like, there are high revenue generators, but it's not like. Like you get access to Voxer with Jeremy, at least in its current iteration. It's like that is just not. Not feasible for 700, 800 people.

Right.

Like, it caps out at about a hundred, you know, And Jeremy for the first time came to me saying, like, oh, man, it's getting pretty busy.

Yeah.

Like, what do we do? And that was. And that program was only started eight months ago, so. Started in. No, it was a year ago. Started in August, I think, of last year. So it's been a full year.

It was definitely there before we came on board. There was just.

No, I sold the very first Inner Circle.

Oh, okay. I take that back then.

Yeah. Like, I was the guy. Like, like, I created the program because I had bought. I had bought before that they were only selling the platform, right?

Oh, yeah.

And then. And then I bought the one to one and I said, guys, we can't sell this as our main product. Like, it's unscalable and it's really expensive. It was $40,000 for the year and you got four sessions. Like, it was. Plus Voxer. Like, it was just not going to be a super appetizing product for the marketplace. Yeah. So, yeah. So I think we have well over a hundred people right now. I think we have just, just over a hundred people right now in inner circle. I think we have about 150 in 3.0. And then we have hundreds and hundreds and hundreds in 2.0.

About 3500 testimonials. Which is crazy.

Yeah, yeah. Which is awesome that we've. Yeah, 30. I think it's 3650 or something. Testimony. Our testimonial page on the 7th of website is nuts.

Oh yeah, it's.

It's got hundreds on there. Hundreds. Just boom, boom, boom.

And we don't just pick the best ones either, because we don't even. They're all amazing. Yeah, just.

We just put random ones in there because otherwise, like, who's got time to watch all the testimonials?

Yeah, I don't.

Yeah, one day, the other day we got 16 testimonials in the Facebook group without asking.

Yeah, it's crazy.

In one day. Yeah, it's gonna. This is phenomenal training. I haven't got a bad thing to say about it, obviously, because it's ours, but like I went through it and it's changed everything. Yeah.

But I tell other people, even competitors, they have a good program if they do. Yeah, yeah, yeah, yeah. So.

But dude, seven. It's fucking crazy. Anyway, that's enough. On Jeremy's dick. Yeah, yeah.

Some of the techniques, like, I felt like the biggest thing that, that he got right and sort of really, really changed things was like the stage presence.

Yeah, man. He was a different beast this time around. Yeah, yeah, yeah. You got to kind of like turn your personality up to 11 because like, you've got to kind of exaggerate things, you know, not in terms of results, but I mean, in terms of like emotion. Yeah. You know, so it's hard when you're having a one on one conversation with somebody. It's easy to kind of just have a really chilled conversation. But when you're. You're trying to speak to 500 people at once, like, you've got to kind of like just dial everything up, you know? Um, and so that was hard because me and Jeremy, neither of us are kind of like that, you know, both relatively chilled people. So both of us had to sort of make an active thing, make an active sort of thought process to do that. And it ruined me at the end.

Of each day, like being that like so much.

Hey guys, what's up? Fire in the chat. Doing that for hours at a time. I was just like, I got home, I didn't Want to speak to anybody. I was like, everyone, leave me alone. Yeah. Not. And that stacked up on the captain. My kids were not sleeping.

Yeah. It was kind of like, as like a musician. Right. You're not that. I am. You. You're playing your guitar in the back room just for yourself, and then you get on stage at the biggest concert, you know, at Live 8 or something like that. You got to take that skill set set up, you know, and it sort of brings out something and you. I thought that was riches. Doesn't happen often.

No, it was good, though. The whole point of that business is like, Jeremy's the guy. Yeah. Gentlemen. Like, and I tell people this, like, in sales sniper, I'm the guy. That's fine. But in seventh level, Jeremy's got to be the guy.

Yeah, I agree.

It's the role that he needs to play. Listen, in certain demographics, like, if we break it down to young sales guy, older sales guy, then I'll need to be the guy for the young sales guy. You know what I mean? Like, that's just kind of how it's going to be. But, like, he.

Yeah.

Or Marco. Even better. You know, to be honest, he's 26. Right. So 27. So. Yeah. Like, I just think everyone's got a role to play. And. And the role I'm in this to make the most amount of money possible. Right. Like, you know, like, I want to sell the training. That kind of came out wrong. I'm not in business to feed the ego. I'm in business to feed the bank account.

To be a business. Like, the whole purpose of the business is to make money. If you're not making money in a business, it's a hobby.

And, like, I do so much compassionate about seventh level. Like, I think it's a phenomenal, phenomenal company. And to be honest, my holdings in seventh level are almost identical to my holdings and sales and I. In terms of, like, how much equity I personally have. Yeah.

To be close.

Yeah. So, yeah, man. Like, it was really. It was really interesting also, like, the fact that, you know, looking. I was. We recently won an award, which I won't say yet. Anyway, it's a really good award to win. And I was having to do, like, explain the business and what kind of stuff, and it was quite interesting. And it was like, how is. What's been the evolution to where have you guys come from? And I was like, man, like, we've done this in two years.

Yeah. It's crazy, the period of time, like, we coach people that spend, you know, six to 10 years in business aiming to get that. That award and still can't do it.

Yeah, it's a tough one to get.

Not even the smaller one, you know, it's crazy.

I just gave it away. It doesn't matter.

Well, technically we didn't say anything.

No comment. Exactly. But yeah, so like, it's been super interesting like how the snowball effect of seventh level and Sales Sniper working together, I think has. Has happened. You know, we're feeding clients in both directions. We could easily have a three or four hundred thousand dollars a month coaching business on top of what we have. But we could pretty much palm to it all up to seventh level because I believe that that training system is the best. And we could try and we have our own training system for internal people, but our own training system is for our internal people. And it's very specific to an industry.

Targets things very different.

Yeah, but it's also like, it's for coaching and consulting.

Right.

And for a couple of other things. And I think it provides a great framework. But essentially all of our stuff is very specific to certain niches.

Still can't do it.

Yeah, it's a tough one to get.

Not even the smaller one, you know, it's crazy.

I just gave it away. No, I'm just kidding. It doesn't matter.

Well, technically we didn't say anything.

No, go ahead. Exactly. But yeah, so like, it's been super interesting like how the snowball effect of seventh level and Sales Sniper working together, I think has. Has happened. You know, we're feeding clients in both directions. We could easily have a three or four hundred thousand dollars a month coaching business on top of what we have, but we could pretty much palm up to seventh level because I believe that that training system is the best. And we could try and we have our own training system for internal people, but our own training system is for our internal people. And it's very specific to an industry.

Targets things very different.

Yeah. But it's also like it's for coaching and consulting.

Right.

And for a couple of other things. And I think it provides a great framework. But essentially all of our stuff is very specific to certain niches. Fitness, coaching, consulting, maybe some other stuff like that. But that's really where Sales Sniper sits in terms of like a methodology. And this is where like during this masterclass, I realized that's why this is why we are growing so much faster and everybody else is our. That selling system works for. Literally, it's incredible. Like, we had door knockers. There are people door Knocking, cold calling, coaching and consulting, water filtration systems, solar alarm systems, medical device sales. There are car salesmen and like the people that were on there were selling everything, network, like everything. Whereas, like, if you go into like traffic and funnels, they're selling to coaches and consultants and closers who didn't like Dan Blocks.

Right.

So I was like, man, I was like, the potential of this business is limitless because I would say like, there was a while there where seventh Level was really leveraged against coaching and consulting because Sales Sniper was boosting it up.

Right.

Because we have a good name within there. You know what I mean? But now like seventh level, like, man, there's heaps of pharmaceutical reps and it's just like one in every eight employed employees is in a sales role. And I was like, man, like we can. That's why Cardone's big, right? Cardone doesn't specialize in anything. It's just sales. And then you have other companies like say, sales mentor and all that kind of stuff and like that. It really is very specifically around high ticket closing, which is a big market. But it's nowhere near as the size that like say pharmaceutical sales is. It's nowhere near the size that say car sales is.

Crystal ball. Ten years. What company's bigger? Sniper, Seventh Level.

Well, this is all dependent on a few things, Jimothy. So. Well, mergers and acquisitions. Yeah.

That's where I think Sniper beats out tenfold.

Yeah. So I think that like as a pure coaching company, in 10 years, seventh level will be doing 100 million.

Right.

I think it can get there because Sandler does more than that. They do hundreds of millions a year. I think it can be done, especially when we start getting large corporate contracts for four or five million dollars a year.

Right.

But I think, I think a hundred million a year is completely reasonable. But I think Sales Sniper can do much more than that because like some of the plans that we have in place will be doing sales of 30 and 50 million dollars. We'll be doing a few of those a year. So it's like we've got so many.

More assets in that company and we can acquire assets at a quicker rate and utilize them better.

Yeah, so do I. It'll be hard to say, man, but think Sales Sniper will probably have. But it'll be a far more of like a convoluted business.

Oh, for sure.

So, yeah, Sales Sniper will look nothing like what it does right now and tenure.

Oh, yeah, absolutely.

If we even own it.

Yeah. We're still going to Figure out the cell number and be like offered this buy. Yeah.

Because what. What could be a good move. And again, this is all just extemporaneous talking is like, sell, sell sniper. And then put a bunch of money into seven level.

Right.

Because like you could sell sales snipers, let's say with some of the stuff you do. Massive sellout, hundreds of millions of dollars. Yeah.

You just use that to fund seventh level to go until like, yeah, you.

Probably $50 million into seventh level and you go, all right, let's make Jeremy the most famous sales guy on the planet. So anyway, there's lots of ways that you can do that. And he would happily take that role so many different ways. Some of the plans that we have, with some of the acquisitions that we've made and with some of the acquisitions that we have planned and then, yeah, there's lots of different ways that you can do this, man. It's just. See what happens. Coaching and consulting right now is a phenomenal place to be. I'm super happy to be here. And we will fig what to do next. But yeah, wrapping up. I think like, this is really taking a random turn. I apologize. This is your first time listening. I apologize. This is a random.

What's the biggest thing you've learned watching Jeremy pitch that can be translated to that listeners?

I think that my perception of what a good pitch was changed.

Oh yeah, absolutely.

You know, like. And the start it really to me, like. Cause if you're pitching like one on one, your pitch should be no more than 10% of the length of the call or the process. So let's say you do three calls neural an hour. That's three hours. You can do it. You can do, you know, an 18 minute pitch. 18 to 20 minutes.

Right.

If you do a one call close and it's an hour, your pitch should be like six, seven minutes.

Right.

But we did a 37 minute pitch, which really then to me it was like, okay, there's a huge difference between stage selling and one on one selling. It's like enormous because if you did that pitch one on one, that person would be like, what the fuck is happening?

Yeah, well, because you wouldn't need to. There's not. On the stage pitch you're not getting, people tell you the objectives to handle that, you have to handle them in other ways.

So just to me, it really emphasized the fact that like selling on stage and selling in person are vastly different skillsets. You can be good at both. But the principles of stage selling, they are very little on the principles of one on one sales. I would say to me, anyway, I think they're just totally different. And the more I do it and I'm sure that we'll do a few more. I think we plan on doing two a year. If we can pull out $300,000 twice a year, that's 600 grand plus all the upsells. So now my job and our job is to calculate what were the upsells in the LVTS. So it's like we might end up having a $10,000 LVT for everybody who buys at a. You know, so it's like, all right, cool. We know that over a 12 month period we get this much time. It's like if we get this many people in the group, this many people in the webinar, this many people will buy this much cash upfront, this much ongoing revenue. This is the LVT. It's like, sweet, let's just get 5,000 people into a Facebook group and Bob's, your uncle will make a million dollars.

Yeah, we can hit our revenue targets by reverse engineering the KPIs.

That's.

That's pretty simple.

But yeah, that was what I learned the most. How about you? What did you learn the most?

I think it was like the perception as well, pretty much the same thing as yours. Like I see the difference, the reality of like the pitch and everything like that and how that really ties into the branding, the long term branding of how we do things. And it was perfectly portrayed in the way that needs to be portrayed. Really the biggest thing outside of actual learning stuff about pitch is the massive support that we have that people enjoy our products and love it.

You know, man, people posted up like crazy.

Yes. And we had a troll on there and everyone was.

I had to hide some of the posts of some of our clients because they were a bit aggressive.

Oh yeah.

Like, hey guys, if you don't buy this, you're fucking morons. I was like, hide it's. I was like, I appreciate the support, but they're not, they're just not ready yet. Like I want it, like, it's fine. You know, like you were the guy.

That said that when gave us the same objections.

Exactly. It's fine, guys.

Everyone.

Yeah, but yeah, the thing is as well, that's so not sales. It is like, it always surprises me when I see like people posting up, like really, really kind of like even like the videos as much as I love the videos. There are a couple great ones, but like the way that I do it, like so When I just did my little award, Sarah, a little award that we got, I had to do a video for it. And it was like, if someone is considering purchasing X, right, Like, what would you say to them? And I didn't say, oh, because it's fantastic. And this. I went, hey, listen. Like, no, I just said, listen, if you're experiencing some of these problems. Problem. And I laid out a problem and I go, these are the problems that I was having. This is how it fixed it. If that resonates with you, then I would consider it. You know what I mean? Because that sales, like, at the moment, people push back on things. Like, if you go and do, hey, guys, this changed my life. It's the greatest thing I've ever done. Yada, yada, yada, yada, yada. People like, all right. They just turn off and be like, man, I was so frustrated with the length of my calls and the length and the enormity of my sales cycles. And NEPQ really helped me out with that.

Yeah, well, it's.

So if you're struggling with that, give it a go.

That itself is branding, right? Because we are the guys that reduce sales resistance. And some of the comments and stuff like that were completely opposite. They induce sales resistance, you know.

But I, I, I, I, I appreciate the enthusiasm, but it was funny to see. Like, like, it was fine. Like, that stuff doesn't change. Like, if I post up in someone's Facebook group or I'm doing a recommendation for someone, I'm very, very deliberate with my language. It's very much like, hey, if you're experiencing some of these problems and this might be worth considering for you, and then people are like, oh, okay, I'm experiencing this problem problems. You know, like, it's. People relate to problems, not solutions, right? So if you're like, man, I doubled my commissions. People are like, oh, I can't do my commissions. People like, when I was really struggling with consistency and my income was constantly up and down because I just didn't have a good sales structure at any PQ really helped me with that. So if you're struggling with your Australia structure or inconsistencies in your income, then you just. Then you should consider it. People are like. And that's it, guys. Oh, you know, it was a really interesting time. It was very enjoyable. I learned a lot. I, yeah, Jeremy crushed it out of the park. So well done, Uncle J. And the team came together like I hadn't seen before. It was especially because, like, they don't know this, but I'm going to pay them all commissions and bonuses even though they didn't quote, unquote make the sales. But like, they all like just went for it with the assumption that they wouldn't get paid for those sales because they're all selling themselves, right? So it's like they're just helping people. So it's like unless they took the credit card detail, they're not getting that sale. You know what I mean? So it's like most of the people just bought themselves. So I was super proud of the team and I had. We went on a team meeting and I told him how. How like amazing it was like that and I was like, I'm going to make sure you guys get paid for. We're not going to like everyone crushed it. So super happy with them. But yeah, if you guys like this kind of content, make sure you like, subscribe, hit notification. But all that kind of good stuff. If you guys want to know more about us, there's two places you can get us. One is the closing code Facebook group, which is like coaching, consulting entrepreneurs like that kind of stuff. And then you've got the sales revolution group, which is the seventh old group. So if you're not another one of those, go and check them out. Jeremy goes live nearly every single day for sales coaching and training in the sales Revolution. We go live nearly every single day and do all kinds of training and guides and all that kind of good stuff in the closing code Facebook group. And if you haven't checked out our website, sales sniper.net loads of free resources, loads of good stuff that you can go and get there. You can even download one of my live sales calls and a bunch of our internal SOPs so you too can earn more money and earn more commissions.

Thanks, guys. And thanks.

Have a good one. Bye.

Put that coffee down.

Coffee's for closers only.