Matt RyderEx-special ops sniper turned CEO revolutionizing sales calls

I Audited 300+ Setter Conversations - This ONE Mistake Happens in 90% of Them.

1 Dec 2025 · 0 min

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Presenter (Matt Ryder) critiques common mistakes in sales "setter" conversations based on auditing 300+ calls. Key claim in this chunk: setters try to do the closers' work and overlap parts of the script, causing double-asking and reduced effectiveness; the presenter emphasizes that the call should follow a single, divided script (part one by setter, part two by closer).

If you can't convince someone to hop on a goal for 30 minutes in two days, in seven minutes, like, I don't know what you're doing. But it's like with setters, specifically, it's about them. Like, they try and do too much. They all do. They try and do, like, part of the closers work, which makes it less effective because then you end up, like, double asking questions. The whole thing has to be like one script, right? Like, it's part one of the script. The setter does part two of the script and the people don't do that, which is shocking.