This is a YouTube video titled "I Closed 40% Of My Leads Doing THIS" containing a monologue or talk focused on sales strategies and lead conversion, discussing key performance indicators and approaches to improving sales outcomes. The speaker reflects on their experience with sales targets and problem-solving in the sales process. There is only one speaker present, and no indication of a conversation involving Matt Ryder.
Get is we get 500 leads for the opening of a gym with a KPI of 200 sales. Like 40% lead to close was the KPI. And I was like, huh? But like, I didn't know any better. So we did it. That's pretty impressive. I didn't know that was stupid. Yeah, I was like, oh, I guess this is just what we do. Yeah, but I hate the word I. Like, I can't. And so it's like, oh, well, like, how do we do this? Like, how do we solve this problem? So, like, I just sat down and I was like, we can solve this problem. You actually have, like, far more control over things in sales than what you do in marketing. And so if you know the numbers, you can make really, really small change changes and you can have phenomenally different results.
