Sales coach Matt Ryder tested Alex Hormozi's famous close on a real prospect: ask if they value time or money, then frame paying money as the faster path to their goals versus a multi-year time investment. The technique creates urgency through a direct choice.
Promozzi did this fucking brilliant thing. He said, he said, everyone pays. You just pay with time or money. So I said to this guy, I go, you seem like a smart guy. Do you value time or do you value money? And he said, I value time. And I said, then you're going to pay with money. Do you feel like this puts you in the best position to be able to achieve your goals more definitely and also faster? Yes. Why? All right, cool. Do you want to pay with time or money? I want to pay with money. There's the paperwork. Okay. I just need to think. I go, no. Have you chosen to pay with time? If you are, maybe it takes you 4 or 5 years to figure it out. Maybe it's 10. 10 is a hefty bill. Could you imagine having to pay with 10 years or you can just use money? It's up to you, man. And he goes, I pay with money. I go, then give Give me your money. It's okay.
