If you have a fantastic product then people will come to you

So how we ended up working with clients like Brad Lee and Andy Elliott without pitching them. We have a Rockstar product. So product led growth is always one of the best ways to do it. If you have a fantastic product, then people will come to it. And then once you have a great product, it's easy to get partners that want to leverage that because they're using it and they're getting results from it. And so generally speaking, successful people are great referrers and they're good at just punching things out to their network. I have a great partner named Cole Gordon and he got great results from the software and now he became a business partner of mine. And so we've leveraged his network and I brought him on as a strategic partner to push a fantastic product out to higher and higher tier clientele. And once they saw what it could do and I got that initial introduction, then it was pretty easy to convince them to give it a try, given the fact that we had so much proof and results already.