Matt Ryder argues that a truly good offer sells itself. If customers aren't buying, the problem isn't your marketing tactics or guarantees. It's the offer itself or how you're positioning it.
When you have a really good quality product it's really easy to sell. You don't have to do crazy shit. And that's like what I am super passionate about. And in business I love getting businesses off the ground and I love selling things that are a stupid good offer. And it is the one thing that I see talked about the least in this space is how do you actually make your offer incredibly enticing. And I'm not talking about the offer where you're like hey, give them 30 days money back. I'm talking about like the fundamental underlying core principles of what you're giving your customers. And so many people are trying to come up with these crazy marketing tactics and plans when in reality if something is really good people will buy it. It just is. And if people are not buying what you're selling, it's probably because it's shit or you're really bad at positioning it so it comes off as crap.
