Interview with the French Sniper Angelo D'acunto

Matt Ryder interviews Angelo D'acunto, who went from security guard to high-ticket sales closer and agency owner in Europe. They discuss sales techniques, mindset shifts, and how D'acunto overcame language barriers and his accent to succeed in sales.
Hey, guys. What's up? Matt here. And welcome to another episode of Coffee is foreclosures special episode today with the French Sauvage. Oui.
Welcome, Angelo.
The French Sauvage, Angelo.
Thank you.
Bonjour.
Thank you, guys.
Bonjour.
Tous.
Coaching clients. Sales. Sales. Professional colleague, friend. Coaching client. All the above. And Angelo. So welcome, Very welcome to the show. It's exciting to have you here.
Thank you very much. It was on my target for 2021, and it's just the beginning of January, and here I am. Really proud. Thank you very much.
Knocking it out of the park early. So today we're going to go over, guys, for everyone who's wondering is we're going to talk about what it's like closing in Europe, what it's like closing in the second language, what it's like closing with an accent. Okay. And then kind of the journey that Angela has gone through over the last little bit. So stay tuned and cue the intro.
If you listen to this podcast, you will make your first million within three years. I'm going to repeat that you will make a million dollars within three years of the first episode you listen to. We don't want pikers. We're not here to save the manatees. We're here to make podcasts. You really want this? You listen and review.
Put that coffee down. All right, we're back. Hello.
Let's kick on. So you mentioned just a minute ago that you've been looking forward to coming on this for an A for ages. It was a huge goal for you. Why is that?
No, this was just a. Just a goal for 2021. And I. I say to myself, one day I would be. I will be on that podcast. And I remember last week I said to Matt, hey, can I. Can I come to the podcast? Oh, yeah, definitely.
Boom.
So anybody else asked me, I'm definitely going to say no, so don't just hit me up.
I think the lesson there is if you have gold and you want to achieve them, start by asking.
Yeah, you should probably try.
Take action.
No, it's good. Now, of course, we'll have Angelo. For those of you. I'll give everyone a big background. Angelo is. Is a. Is a very good closer. Someone who I've coached personally and someone who also kind of works within the Sales Cypher organization and is starting to head up, I guess, the new division, which would be called Sales Sniper Europe, which we just got our first client, which is really cool and has a very, very similar mindset when it comes to Sales and I think has an interesting story, interesting background, and I thought it'd be good to have on the podcast because it's good to see people who, like. Like, it's not like you're fed with a silver spoon. It's not like you went through and, you know, kind of wasn't like a meteoric rise or anything like that, but it's like you just put the work in and you're someone who stuck with it, and you're someone who found something you're good at, something you're passionate with, and you took the opportunities. And one of the things that I like to talk about, I thought about writing a book years ago called the Path of Least Resistance. And it's not necessarily the easiest path, but it's the path of like, oh, that makes sense. I'll go that way.
Chapter one, Get a Ghost Rider. Yeah, that was gonna be.
That was. That was gonna be it. I even had a guy like, I didn't even write this book that was gonna be like this, and it's subtext anyway. There's gonna be me and, like a lazy boy anyway. But I think, yeah, you're definitely someone who is like, oh, I have identified a problem. What's the best solution? I shall do the solution, and the problem shall be fixed. And it really is that simple. And it's about taking action on yourself. And we were talking before we hit record, as you know, you wanted to talk today about, like, what happens when you take action on yourself and you actually start doing the things you need to do. So. But anyway, I'd love to hear a little background of, I guess, your. Your kind of like a synopsis of your career over the last, say, I think, 18 months ago. You were a security guard, right?
Yes, absolutely.
I remember now. You know, I think you probably made more in a month than what you would have an entire year. So there you go.
The fun story is one day, I made more in one day than in one year in total commission. And I told myself, what a day. What a day.
Yeah.
And, yes, I took my first call on the 3rd of March of 2019.
Okay.
So very soon it will be two years.
Almost two years.
Almost two years. Yes. Life can change so quickly. That's why nothing is written on the. On the marble. Nothing is written.
It can also stay very stagnant if you don't take action for a very, very, very long time. When people get comfortable and complacent with life. Right.
I did. I did maybe for 10 years.
Yeah. I think we've all been guilty of that in the past.
I've heard of it. I'm just kidding.
I saw it in the dictionary once.
Right, yeah, I've heard of this. I'm not quite aware of it, but I've heard of it. Okay, cool. So nearly two years ago you were a security guard, is that right? What was your wage? What was your wage back then?
If I work on the vacation day, I get €100 more. So it's like €1500amonth. And yes, I get my salary on the 10th of the month and the 20th of the month. Nothing on the bank account. And I was crying to my wife, oh, I am so clever, I am so smart. Why can I get money for that? And here I am right now.
Okay, so how, how did you then? Did you go through like Dan Lockspur? Were you one of those guys or. Which is. I don't think it's a bad thing. I'm just. I'm just wondering kind of how did you then? Because I didn't know high ticket closing was a thing until, you know, probably around a similar time.
How did you get involved in sales? Basically.
I get a sport betting Facebook page about Isoki that bring me to digital marketing because I built an audience and I get interaction with people so only via text message. I closed my first package for myself and it was 300amonth just for my advice. Then a friend of mine has a barbershop and I help him with the digital marketing. Google, my business and stuff like that. I went to, hey, I'm a consultant now. Because that day he gave me €200 for that and I said €200 for my brain. Wow, €200 with my brain. I was so happy. I wrote consulting on Facebook, on Google and I found some events and I joined his group. I read some books. I understood a lot of things about digital marketing. But I was not a consultant, I was a sales guy. I knew it. So I clicked on Danlok YouTube channel. I liked the content. I went on a call with someone from his team. Too bad for them, she was awful. She was reading a script. And I hear that, I heard that. And I'm not a good closer. I was not a good closer at that time. But I heard the script. I hear the script. So I decide. And my wife told me no to Dan. So I listened to my wife always, hello, baby. And I found later Eli Wide. And it was completely the opposite. And I enrolled in this program. I didn't have the money at the time. I borrow the money from my son, bank Account. My wife almost kill me.
I could imagine right now.
And I also have done that. Yeah. She threw at me, you know, the. Please don't. Don't do a mistake. Oh, yes, I guess.
Interesting.
And voila.
And then the rest is history, right?
Yeah, I mean, and then. And then, I'm assuming through Eli's stuff, you saw sales mentor stuff. You probably did a little bit of their stuff. And then how did you come. How did you come to hear about, I guess, us. And was it through Eli? Because we used to be very. Not that we're not affiliated or close to Eli anymore. I was literally speaking to him like an hour ago. But like, we used to do it. We were going to do like an event with him, and then Covid. We'd planned. We. I think we sold 82 seats.
Yeah, we sold a lot of tickets.
I think. I think. I think a grand a pop. And that was when I was a nobody. I'm still a nobody, but I'm slightly less of a nobody in a very particular circle. Yeah. So. Okay, so how did you hear about us? Was it through Eli?
I think it's when you follow someone and you look like this person, you want to be around people like you. And it's like, I don't want to sound woohoo, but it's like attracting people like you and being in the same circle and seeing your stuff, seeing your content, seeing how you do things and you be attracted or you'll be rejected. And I was attracted. I was hooked from the beginning with you. And I wanted also to create a seller duty. In France, you have a seller Dancy. I wanted to know more. And that's the reason I came to you on messenger at the first time.
Nice.
Just going back to when you got on board with Eli and started doing his course. Tell us a little bit about how it was for you learning sales in a second language. Imagine that could be quite difficult. What was that like? Tell us a bit about that.
I have a quick question. In terms of like. We'll get to that one second. In terms of like, the difference between French and English, like, can you directly sort of translate or is it like, similar to Spanish where the verbs and everything is kind of mixed up? So, like, certain analogies might not land very well, but just because of how they're told.
It'S a really legitimate question. And I. I have to warn people here because I don't translate every word in my mind. And I have my own background, I have my own stories, I have my own analogies. And Analogies came from reading and my own life. For example, you have an analogy about. You see the military plane who crashed and you have to say something to the pilot, even if he's a superior of yourself. You see these analogies of yourself?
Yeah.
Yes. And I cannot say this because it's not true. So I have to build my own analogy. And my scarf here is from a car accident with my father in law and he slept while driving and we crash on a big tree. And I remember that day because I told him, hey, instead of, wow, we are crushing. And now when people on the phone and they are telling me, oh, I cannot do this, or I cannot do that, or do you think I'm not an imposter? I have to say something to this person because they are lying to themselves. And I can bring back this memory to get the authority to say, please don't push it yourself.
I had the exact same conversation with Will today. Very, very similar. I was like, some. I was like, being nice isn't being nice always?
Yep.
If someone has shit breath and you don't tell them you're not nice, you're just a weak dick. Like, you should just tell them, hey, man, your breath's a bit shit. You should probably brush your teeth. Oh, thanks, man. Like, thanks, now they can fix it. Yeah, but if. Or we just go, fuck, Angelo's breath is fucking stank today. And we don't tell him and he doesn't have an opportunity to fix it. Is that really what you do with a friend? Is that how you want to be treated? That's why I tell James he's short, so he can fix it.
Yeah, because I can grow any time. It's really easy, right?
You really. It's just a mindset thing that's holding you back.
Maybe I can NLP it.
Yeah, did you see that comment? Yeah, you can NLP that. But I think it's true, man. I think, like, you know, I think the analogies that I say people do just kind of use them. And I'm like, hey, like, use them. Like, I fucking. Like, I made them up. Some of them I probably heard through the ether. I've made some of them up myself. Some of them are good, some of them are bad, whatever. But, like, they're just to convey a concept. And I think that if you can look at the concept that you're trying to convey, like the metaphor and then put it into your own words, like your level of tonality and, and how you. How you do it will be so much more powerful. So that. That's a really good point. Like, and especially, I think adopting it to another language is like, you're not going to be able to just translate, hey, picture yourself on an island surrounded by. You're going to be able to do that, right? Because it might not work. It might work if it's German or something like that, because it's so similar, but if it's like a. If it's like a Latin root language, it might not really work. You know what I mean? So, yeah, that's a good point. And so going back to James's, like, what's it like? I guess one, closing deals in multiple languages, but also like, learning in English and then applying in French.
Just because you do sales calls in French and you do sales calls in English, right?
Yes.
Yeah.
Yeah.
But most, of course, are in French. Yes. Most of my circles are in French.
Yeah.
Yeah.
So learning in English is okay. I'm just. I'm just learning. I don't have to speak a lot and who cares? I. I have something on my. On my whiteboard behind me. It's F, Y, E. So it could be your excuses. I'm sorry for my language. But it's also.
Have you listen to this podcast?
Yeah, man.
We.
We actually don't swear on here. We'll have to pick.
Yeah, it's really offensive, man.
Yes.
Pardon my French.
Yeah, that's a very offensive to excuses. I don't think they'll be happy with us.
Yeah, the little E. We have the little E on all of our podcasts anyway. Fucking keep going.
Yeah, so. And it's also, fuck your English, because I don't want to rely on it. And to say, oh, no, I cannot speak English, so my career is over. And I cannot be international. Who cares? Because people can understand me. And if I can change one life, one more life, and if this person doesn't understand me in my own language, I have the moral duty to change this life in another language.
Yeah, that's a pretty strong mindset that you. You take into that. You know, you can tell that you're incredibly driven.
Yeah, I think the whole, like, it is. It is. It is my duty. I take the same thing into a sales call because, like, the only, like, it's. It's annoying when you can see that someone is just putting up barriers and obstacles in their own way to, like, not do something. It's like if you look at a family member who's always been overweight and you can watch them do the New Year's resolutions, and you can watch them. Somebody in my family is overweight right now and trying to lose weight, right? And, like, we go out to dinner and I just watch him eat shit food. I'm just like, well, bro, like, how many times do I have to tell you? Like, that's just gonna make you fat. You have to be good. You have to be perfect. And it is frustrating, right? And so you almost feel like when you're selling and you're selling a good program. I think that's the key. When you're selling a good program and you believe in it and you can see that this will actually really. Or put the person in the best opportunity to be able to solve their problems. It's like, dude, stop putting shit in your own way. Stop prioritizing. Netflix, stop prioritizing. Fast food, stop prioritizing. And I got that drive from fitness, right? Because, like, man, people would do anything to not exercise, you know? And I fall into that trap as well. But, like, people will do anything to avoid the physical pain of exercise. So it's really interesting. But I think that's a. It's a good mindset. Like, you have a duty to do this for somebody, which kind of gives you, like, the power to, for lack of a less nuanced term, kind of tee off on them and go, hey, man, like, here's a mirror. Have a good, long, hard look at yourself. And like, what. What. What actions need to be taken for you to actually get a result? What's it like closing with an accent? Do you find. Do you get any pushback? Because I think people use it as a fucking crutch. I don't think it makes a fucking difference.
I find, like, with accents, when I listened. When I speak to you, Angelo and I speak to guys like Marco and Talos and all those guys with accents that do close. I pay far more attention to the words you're saying because I need to. Because there can be that gap. And you pick up. You know, like I said the other day when I was speaking to you when we had that call, is like, you might not understand a lot of the phrases I say because they're common in. In our culture.
Common dog fuck.
Yeah. And. And you have certain things, and when you say them, it, like, really, you have to pay attention, have to think, oh, okay, he means this by this. And because of that, I find it. It's far more interesting to grasp what someone's saying because you're far more involved in the conversation.
Yes, yes. People get more attention. They take attention at me. They take Care of me during the call. Okay. Except. Except some people, especially real estate brokers. Okay, I get it. But. Yes. But I have also.
Yeah, some people.
Yes. People don't have to. To. To change who they are. For me, I have to adapt. I come to English and. Okay. I have to understand everything. And if something I don't understand, I play with. Okay. What do you mean exactly by that? And they can. They can expand, and I'm not losing control. But the funny thing is, people in the United States, they try to speak French with me. Every people I speak with try French with me. Yes. So it breaks the ice immediately. And. Oh, you're French. How do you know?
How do you know?
I'd love to explore something you just said a little in a little bit more detail, because I think it'd be really important to people listening, particularly those with an accent. You said a phrase there as if you were on a sales call where you. You've really put some tonality. Has getting the tonality right been one of the biggest challenges, learning sales with an accent? Like, how do you adapt? Because when you hear, like, Matt, Jeremy, Eli, and that, utilize that tonality, it's done in a very specific accent. So I imagine that could be harder to master because you can't replicate it as a script to get that right. Tell us a little bit about how you did well with that.
I don't want to say I am a lucky guy, but I am a lucky guy. Sorry. My tonality is, I think, is one of my strength because it's natural. I don't work on it. It's just about my intention. I can stop my phrases. I can stop my cadence. I can speed up my cadence. And I don't think about the words who are coming in my mind. I'm just thinking about what's my intention for every sentence or every question. And it's helped me to regulate the cadence, my tone. And if I really care about the people, the tonality is matching.
Yeah, it's much better. Yeah, well, everyone's good at tone. It's just learning how to turn it on.
Yeah, right.
Like everyone. Everyone has the ability to sound contemplative or to sound bereft or to sound tired, to sound questioning or curious, all that kind of stuff. Everyone's got that. Because if you are curious, you sound curious. You know what I mean? The key is like, I need to be genuinely curious. That's. That's the key. Or at least be able to muster that up, you know? So I like, you know, I know like, because I obviously coached you. Like, for me, I like to put tonal cues in the script as like a bit of a cheat. While you're developing your kind of natural curiosity, tonality, all that kind of stuff. You said something to read it with the readers. For those of you reading the transcript, I think that the listeners, you said that you made more in one day than you did in an entire year. Walk us through that because that's pretty cool, man. I remember when you told me that I was like, huge, fuck. Yeah. I told James he nearly shit his pants. I said hire and then I told him. Right, so I was implying that you just randomly shit your pants, James. Yeah, so, yeah, so, yeah, most things go over your head.
Oh, bottom.
Anyway, so, so, so, so tell us, man, like, what was. What happened? Tell us all about it.
Oh, it was, it was for my, my previous influencer and it wasn't. I remember it was a Sunday And I get eight sales on that day online call at 17k euros. And that day when I calculate my commissions, I was like.
You did a good job. You calculated. Paid in full, bonuses, volume bonuses.
It was just paid in full because we don't have a payment plan for that package. And it was also funny because they paid 1k deposit to get on a call with me and they knew the price before.
The French prince of paid in fools Road is coming for you, brother.
The French prince of Piff need to have a piff off. The Black Prince and the French prince. I like it. That's cool, man. And like that just goes to show, like, obviously, do you feel like you have a natural affinity to sales or do you just feel like you learn the right skills?
Good question. Oh yeah, good question. I think everyone can be a closer because every day we close people, we close also our kids. But everyone can get to 2, 3, 4k a month. But what separate to 10, 20, 30k a month. It's an internal drive and its ability to, to change a little bit who you are, to adapt. It's like being. When I speak with someone who is really enthusiastic, I have. I'm going to accelerate my cadence and I want to be on the same point. And when I speak to a woman who's really calm, who is really a little voice and I slow down my cadence to be on the same path, to be on the same way and, and connection is better. And it's not manipulate, it's not manipulating, is just being on the same page. Like mirroring.
It's making someone.
It's fun.
Yeah.
Yes. And it's funny because I, I have never learned nlp. It's something natural.
Neither of us.
I have. For reference.
Yeah. What do you think of it?
I. I think my honest opinions, I think quite a lot of it is complete bullshit.
Yeah. Having absolutely no experience in it whatsoever. I also think the same thing. Just because every sales guy that I know who's like an NLP guy is garbage.
I, I wouldn't use it for sales. I think it has its place and I think it can be really, really beneficial to a lot of people because I think something that those people do is really strong. Is it the they can almost sell. Not as in like picking up the phone making a sale. They can almost sell people on self belief to the point where someone's going in for a problem that they want to get fixed. Through nlp, the typically the practitioners are very good salespeople and they can incite a self belief in someone that what they say is going to change their mind and is going to change something in them. And when you believe that that's going to happen, typically people start to live their lives as if those changes have occurred and therefore it helps them in whatever they think of. So I think it can be really beneficial in that sense. But I think in the way they do it, it's bullshit. Like I went in once and they told me, yeah, you know, these problems are caused by past life. And I just laughed and went, fuck off, I'm out. Give me my money back. I was like, that is bullshit. Even if that was true, there is not a fucking way that you could prove that or even have the slightest amount that what you're saying is that's.
An unprovable, but it's also, it can't be proved, but it can't be disproved.
Yeah, yeah.
So that's the, that's, that's just a snake oil tactic.
Yeah. After that I just went, man, you guys. Like that is such bullshit.
I guess I haven't had the best experience with NLP people. Yeah. Most of them in my opinion, the ones that I've met have just been charlatans.
Yeah.
But you know, there's good and bad in every industry.
Agree.
I, I don't think it helps in sales because I haven't met any really good salespeople who have like a comprehensive NLP background and use it. But I think like it's funny because people just go, that's an NLP technique. Well no, it's just a normal communication technique. It is like, I'm going to Use a metaphor to place somebody in their own skin so that they can do it themselves. Like, that's not an NLP tactic. That's just a I don't want to piss somebody off tactic.
Yeah, yeah, yeah.
I mean, so like there's so many things that like people go, oh, did you learn that nlp? It was like, no, I learned that when I was in kindergarten because I. Because I wanted to have candy for lunch.
Yeah.
And I convinced my parents to let me.
You know, I've seen a lot of like really huge changes in people that, you know, go through some of those techniques and processes. Yeah, right. But does it work for the reason that they say it works? Maybe not. Does it matter? Not really. If it makes someone a better person, then fucking happy days.
I think if somebody wants to change, they will. You know, you could, you could have them like knit in a quarter for 45 minutes and I agree.
Yeah, it would change.
You know what I mean? But anyway, we're getting sidetracked. It's very, very unlike us to have it. Go on a tangent.
Yeah. So I think that you can have just as powerful transformations by having a conversation with you on the phone trying to buy something.
If you think NLP is the greatest thing on the planet, I want you to email C. CIFC podcast at your sales sniper.com and I will have you on and I will debate you knowing nothing about it or just do it or hit me up on Facebook or whatever. Go to the, go to the sales sniper or go to YouTube, whatever. Like fun debate. Create good times. I'm not, I'm a nice guy, but I'd be interested to see their perspective. And then if. If I can't just do more in a 45 minute sales call, I would like to see that.
Yeah, yeah, I've seen, listen to some of the sales calls that you've done and I've seen far more powerful changes to people's mindset doing that that would rival, you know, going to a three day workshop and opening up and having someone, you know, hit. Hit your subconscious and try and make change that way. I think, you know, but both have their place and it just depends on the person. Right.
But anyway, let's get back to Angela. So, okay, so you wanted to start your own sales agency in France. You're doing well by that stage. Like, how are you doing? What were you pulling in on a monthly.
I actually started my agency without any processes, so I didn't understand anything. But okay, maybe I can bring one closer, get 5% commission on him, no training and no nothing. And it's a bad business. So I had to change this. I get a good commission with my current clients. So good commission, 6, 7, €8,000amonth with good sales, with a good product. And I try to get 1k or 2k per closer because I have people around me and I'm kind of the best in friends. Kind of.
Yeah, for sure.
Yeah.
I would say that's an established known.
I'd say if Napoleon was a closer, you'd probably do better.
Sorry.
It's okay. It's a joke. You missed it.
Sorry. So I have to put myself on a bigger stage, like building an agency and provide good people and good closer on the phone to change life and build also a business. Just taking calls can bring to some commissions. But get a real team, a real structure will get me to the promised land.
Okay. I think you've got like a. One of the biggest factors outside of pure sales skill, and we talk about it a lot, is like the consistency, the congruency, and really the mindset on how you keep that stable going into sales call so you can be consistent long term. And your mindset is one of the key factors that's allowed you to take those steps and step out of your job and move into it. And one of the biggest things that you teach your guys that you do sales training with is not just the sales skills, but it's the mindset. What are your biggest key factors that you teach, like around your mindset to help your team crush deals?
I don't like to teach sales skills because it's all about how you show up during a call. It's all about to lead people to somewhere you have already been. And it's congruency. Yes, it's congruency. If you want. And I love this sentence, I love this hook from you, Matt. If you want people to take action for you, you have to take action on your own goals because how do you respond to someone who. Oh, okay. I always take 24 hours to make that kind of decision. Okay, perfect. That makes sense for me. No, no, that don't make sense for me because I don't take 24 hours to take a decision. So in my own world, I don't understand that. But if it's common for me, okay, like me, we are. We are the same together. But no. And that's what I teach. Yeah.
Okay. And like, I guess like you, like what do you. What was the kind of. Because you were doing like 8k a month and now you're obviously doing a hell of a lot more than that. What was the big shift? You think that kind of got you there?
It's not just one shift. It was about diffusing objection before they came. It was about getting more. Not being sold on bullshit objections. It was about generating my own links through the Facebook group of my clients. Because at the end of the day, if I have. It's important here, if I have one more Close per week for $1,000 commission, it's 52,000 a year with just one more clause. And who is responsible for my. Yes. Who is responsible for my result? I am. I cannot wait to get leads in my. Oh, please feed me. Please feed me. No, I can feed me.
That was the first. The first session we did. That's what we went over.
Absolutely, the first session.
The best way to increase your commissions is to increase your opportunities straight away.
Yeah, that's it. Because you can always get better. But getting better is the slow way. If you close at 20% and you want to make 10 more deals, you know what you got to do? You gotta have fucking 200 sales goals. You know what I mean? Like, that's the way it is or whatever the number is. But yeah, like, you know, so when. I think when you signed up for coaching, you were doing pretty well, but you wanted to come and do coaching on how to run an agency. And I basically just said, well, I hate to break it to you, dude, but you're not. You're not good enough to lead the agency.
Yes, you. You told me. Oh, Angelo, what are your numbers with Mouth? I close for 200k. Rookie number. What? Sorry. And I think this kind of response can reject people, but I was hooked already. Hooked. Okay. Rookie number. Oh, really? Rookie number. Really? Okay, sign me up.
Well, I think, like, if it's true, that's the thing, right? Like, people. Some people like being the tallest puppy, you know what I mean? Some people like being the best in the room.
Big fish, little ponderite.
Yeah, man. And then some people want to find the bigger part. Like the way that Marco puts it, he goes, it's time to come play in the NBA. You've been playing street ball long enough. Like, you want to be the best guy on the playground, and you want to come play in the NBA, it's a different game, right? And so I think when you're around people that are doing big numbers and, you know, it's. It's big numbers for. And, you know, even like, you know, Marco doing a million dollars a month, it's big Numbers for the industry because of the size packages that we sell. But you might get someone who sells B2B SaaS deals and they might do 20 million a month. Now they wouldn't make as much commissions as Marco does, you know what I mean? But because the commissions in the coaching industry are really high, second only to really real estate in terms of like percentages because you get. Might get 5 or 6% in a real estate deal, which is fucking crazy when you're looking at a $15 million deal. But anyway, moving on. So I think, yeah, that whole step up and wanting, wanting to be around people who are better than you at and just being open to going like, oh well, like I'm doing well. But that's in context. Yeah, you know, I'm doing well in context to other people. We've had people come and people join the team and not like it at all. And because they, they went from being. Even Jeff, like Jeff's listened to this. He went from being the top producer in his. To being like just one of the guys in our organization and it like fucked with his head. And like. But he's, he saw it and he stuck, stuck with it and he's getting through that. But like that. And that's fair, you know what I mean? Because it's a different headspace to be in. And I think it's difficult for some people. You know, some guys we've had on, Come on. Who said that they were fucking savages and closed at like ridiculously low percentages and we had to have conversations, just ended up quitting. It's like they quit. They didn't quit because they didn't work. You know, they quit because they just weren't good enough.
And then they went because they recognized that they would have been fired and weren't willing to put in the hard work to get better because it would have taken too long.
Yeah, yeah.
And so it's, it's, it's, it's very interesting. That mindset of being like, okay, like I'm happy to accept the fact that I can do better and I'm happy to, to do what it needs to be and put myself in a position where I can be potentially uncomfortable. And well, you know, when someone says that 24 hour thing, one of the things I said, well, maybe it's time to make an uncharacteristic decision so you can get an uncharacteristic result. And I think that's one thing that you've done very well. And I think that's one thing that I, that I'm good at as well. And same same with James and Marco and Will and all the guys who I think are, you know, good salespeople and good business operators are people who are willing to like, really back themselves 100%. And that I think is one of the keys to closing is like, if you don't back yourself, then who will? And if you can't back yourself, how can you convince other people to do the same?
Absolutely.
You're a new closer out there and you're a guy who's been in the game for a couple years now. Successful. You're averaging, I think over €20,000amonth now. Close to €30,000amonth. You made €73,000 in December. So there you go, throw money, dick on the table. Well played. Making so much money you can move back to Paris.
No, it's not Paris. It's so for France. But I'm coming back. I live in Malta now and we're coming back to France to spend, to spend money because we can buy something. Yeah, there is nothing here in Malta. And my, my family is not happy, so I will. The house is where everything, everyone is happy. I'm just happy with what I do. But if my wife and my kids are not happy, I can work from. Give me, give me a good WI fi connection and I can work on the tree.
Yeah, that's a beautiful thing. But like, so what's your advice? So like, you know, young sales guy, or like up and coming sales guy, listen to this podcast. A lot of people are like, you know, who listen to this are relatively new to the industry or just potentially haven't quite found the, like the click moment yet to get themselves from the 5k a month to the 15k month. Because that's a, that's a big, that's a good jump to make. So like, what's your advice for those people and what, like, what are some tangibles that they can take away from this to really start moving in the right direction?
I think it's, it's how I went so fast. It's paying people who have already done what you want to achieve and being around them, but being around them for free, it's not being around them, it's just following. What about being actively with them? So paying someone who have already been where you want to be, it's the key to success too, because you have a lot of. You don't know what you don't know. And if you try to find out or to understand everything, you will just Understand your own world. What about what you don't see? You don't see it because you don't know it exists. And I came to you for one thing, and now I know a lot of things, and it was not on the moral contract. It's because someone who have already done what I want to do. You expand my brain. You expand brains. And there is no. There is new. A light in my brain. Yes, I see a lot of things. Yes, I see a lot of things now.
That's awesome.
I've got one last question for you. And we've seen, like, a lot of people don't go down the path of sales that do have foreign accents or are like, fresh off the boat, new to Australia, new to the U.S. new to the Western world. What would you say to those young guys who have thought about going into sales but maybe weren't as confident because they. Their English wasn't perfect or they didn't. Or they had an accent? Like, what would you say to those guys?
Just one question. What possibly can go wrong? What can go wrong?
What's the worst?
Yes, you can say whatever you want in. I don't speak English very well. I think I was thinking, oh, I'm fluent in English. Oh, not because my level is just intimidate, but I can be coach in English. I can take a full discussion with you in English. I can make a podcast in English. I can take a sales coach in English. And I remember in high school, I get a very bad mark in English. So what? So What?
Yeah, making 80 grand a month.
Yeah, I think as well, I think you're afforded a longer rope if you have an accent in terms of, like, you can make a mistake and then go back and redo it. So I go, I'm sorry, like, what did you mean by that? And you go, oh, I meant this. And you can say it in a simpler way. I listen to some of Marco's calls. I'm like, what the fuck are you saying?
Yeah, I have no idea how.
Like, sometimes I'm like, that doesn't make any grammatical sense, but I get it.
Yeah.
You know what I mean? So I, I afford him the, the. Sometimes he messages me and he's one of the people. Marco, if you're listening this, this is a life you send. He sends one line messages like three.
And like six of them.
He goes, types in, types in, types in. Instead of typing a paragraph. But that's how he talks as well, you know what I mean? It's sort of like that staccato Kind of like small things at a time because, like, he learned English from tv, you know what I mean? But, like, you always understand what he's trying to say. His tonality is brilliant when he's selling, everything about it is really, really good. But it's funny because his word choice is so different to what I would use. But what. What. But what comes out means the same. You know what I mean? So, like, I.
Almost universal language. Almost.
Yeah. You know, people are using it as a crutch to just not try. Like, if you think a problem is bigger than yourself, you just don't even try and fix it. If you're fat and you blame genetics, you'll never try and fix it. If your business is in the tank and you blame the economy, you're never going to try and fix it and, like, just fucking have a crack. What's the worst that can happen? And that's what I think Dan Locke did so well, was that his course was only two and a half grand. And although, like, it wasn't great, I think it did. I think it opened the eyes of a lot of people that there was a possibility and there was a world out there that we didn't previously know. And I think, to be honest, he was probably one of the pioneers of the actual industry because, like, I didn't know a fucking anything about closing. And I remember calling, calling you and going, hey, have you heard of this Dan Locke guy? Thinking about doing this course, and the only reason I didn't do it is because I didn't have the money for the two grand. And the sales mentor course came up, and it was 97 bucks. So, like, that's. That's what it was. So, you know, insane that I've got a YouTube video coming up. We're going to tear that dude to pieces. But anyway, anyway, so, yeah, man, like, stay tuned.
Shit. Sales process Saturdays coming out soon.
I think that's great advice. I think, like, I think you're an inspirational dude. I think you're a really good dude. As you know, I like you. I like working with you, which is why we're going into business together. But. And I think it's. I think it's a perfect, like, story in terms of somebody closing. Like, it's very similar to my story where it's, like, only started a little while ago, but really, like, went all in. Didn't just try and float around in the fringes. Like, when you found something, you paid for it, you wanted to do it, you threw yourself into it, and you backed yourself. And from there, you were successful. And, yes, part of the reason is because you did those programs and learned those things, but part of the reason as well is the fact that you just were willing to back yourself and actually fucking do it, which meant that you had the mentality where you should do that because it's for the best and you could back it up because you did it yourself. And then that gave you a higher level of conviction and confidence to transfer into your sales calls, into your prospects and help them make the right decision. So it's a big flow on effect.
Yeah.
Well, thanks for coming on today, Angela. It's been an interesting chat. I've enjoyed it, hopefully as much as what the listeners have, so thank you.
Yeah, I don't care if they enjoy it. I enjoyed it. Them. I do this podcast for me. I don't know about you, James. We might as well try and monetize the shit that we talk on a daily basis anyway.
Kind of like, good coat, bad coat, you know?
Yeah, yeah. All right, guys, thanks very much. Make sure that you. We appreciate you guys so much and, you know, respect for that appreciation. I'd love you to just tap the subscribe button. If you're watching this on YouTube. Make sure you slap, like, maybe tickle the little notification bell. Go on to our closing code Facebook group so you can see us. You know, we have six lives or seven lives a week in that group. It's crazy.
One in French, all free.
Yeah. One in French, eight lives, eight now. Yeah, they're all free. If you want to watch them, if you want to participate in the roleplays, it's only 50 bucks a week, Aussie. That price will be going up soon. So if you're listening to this, it's probably middle of February, so in March, it's gone up. I hate to break it to you, but I'm raising the price. But, yeah, just go in there, man. Like, there's literally there's no reason why you can't get better at closing just being in that group and just absorbing all the information there. So if you're struggling, like, and you're not in there and you're not, you know, fuck, 50 bucks a week. If you can find cheaper sales training where you get taught by a coach in multiple languages, you let me know. I'll sign up to it. Yeah. All right, guys, thanks very much for coming. Thank you, Angelo, very much. Appreciate my friend James, as always. Fuck you.
Thanks, guys.
Put that coffee down.
Coffee's for closers only.










