This is a YouTube short video titled "Is Cold Calling Making A Comeback?" created on November 24, 2022. The content features a single speaker discussing the resurgence of cold calling as a sales strategy, emphasizing the importance of good software like Seamless IO and having an effective process involving LinkedIn connections, emails, and calls to improve cold calling success.
Didn't see you there. Cold calling is coming back. It really is. It's coming back with Avengers. And I'll tell you why. Paid ads have like gone up. And don't get me wrong, paid ads are still really effective if you're good at it, but it's getting harder and harder for people to be able to monetize paid ads. Cold calling is coming back. So when we're putting together an actual cold calling department, there's a couple of things that you need to do. First thing is you need to have really, really good software. Seamless IO is a fantastic software that specializes in cold calling. Second thing you need to do is have a process around the cold coin that makes it more effective. What we do is we do an email first like LinkedIn connection request, cold email, cold call. You then have a reason. Hey, I recently connected you on LinkedIn and send you an email about XYZ. Are you guys open to having any look at any hidden gaps that you might have with? From there we're off to the races with our actual cold calling. So one, make sure you have a software and two is make sure that you have a process around your cold calling that makes it easier for you because just smacking deals from the white pages these days is pretty difficult.
