KNOW Your Sales Metrics To Scale
13 Oct 2024
A breakdown of the sales metrics that matter: show rates, close rates, and cost of acquisition. Learn which numbers to track if you want to scale your business without guessing.
A breakdown of the sales metrics that matter: show rates, close rates, and cost of acquisition. Learn which numbers to track if you want to scale your business without guessing.
A show rate of 65% you want to be upwards of that. If it's below that, it's an issue. If it's at or above that, it's probably not your biggest lever to move. You've got like 35% as a close rate of calls held like closed from held is like pretty good. If you're way above that, you're either over filtering or too cheap. Have like 45% plus close rate. You're too cheap or you're over filtering. So like I can say like that's a flag for me. Then offers closing at 60% I'd be like what are you doing? Like why? Like what's your cost of acquisition? You know, I mean like what is this? Why don't we get this down to 35% but like 2x the like 2x the amount of calls booked. If I like open the floodgates with every Tom, Dick and Harry, the close rate will go down. And if I make it really, really targeted in my market, if I have a really high value product that is cheap as then the close rate is going to be high because hell of a deal.
