Make 14 million in your first year “The OG Sales Sniper”

Matt Ryder, who grew up between the US and Australia and served in the military, discusses his path to sales. James, founder of Sales Sniper, introduces the company's approach to hitting $14 million in the first year.
Hey, guys, what's up? Matt from Sales Sniper. And this is just a little bit about me, right? So I grew up in the States, but I. I was born in Australia, hence why I have this weird, like, hybrid accent thing going on. Americans think I sound Australian. Australians think I sound American. I have no home, people. I have no home. What do I like? What do I like to do? I like selling. I enjoy that a lot. I love working in small team environments. And so that's kind of what motivates me to do the things that I do within Sales Sniper, like, and to build the kind of culture that we've built and all that kind of good stuff. Because before I was in the army, but we'll go through that at a different time. But I really, really enjoyed working in, like, highly motivated, small teams of really, really motivated people who were driven towards a singular purpose, right? And so that, for me is really what gets me up in the morning. Like, making sales, making money, doing all that kind of stuff is fun, and it's great and everything, but the real driver is, like, getting to be a part of, like, a team of rock stars is really fun, right? That's why the SF environment was so attractive. That's why the environment that we've managed to create here is so attractive to me as well. I have the kids, right? So I don't have that many hobbies. I used to kite surf a lot. I would do that literally every single day. But now, like, I have two kids, they're both under five. Can I talk into it? Yeah, dumb head. There's just no time for it, right? Plus, we got the business. We got 100 and something staff or whatever it is. So it's like, it just gets a little bit hard. But what I do is I do jiu jitsu, so Jiu jitsu twice a week. I'm still a lowly white belt, but I did wrestle for eight years, so I'm not a terrible white belt, but I'm not a good one either, right? So still get strangled by people all the time. Hope to get my blue belt at some stage this year, which will be really fun. Shout out to Raf, who's my coach. And then I really love doing things like content, kind of. The two, the two, like, vices that I have in terms of spending money is cameras and watches and shoes as well. So cameras, watches, and shoes. I like Rolexes and Breitlings. I like Sony cameras, and I like Louis Vuitton sneakers. Unfortunately, that's a really, really bad thing to like, but I Do I like them? And I'm unabashedly happy. The fact that I do and the fact that I have an opportunity to actually buy them, not wearing them today, I'm wearing Nike Air Force Ones.
I am the founder of Sales Sniper and I am the chairman. Because that sounded like a fun title to give myself. I have nothing to do with the day to day. Essentially. I did some high level sales calls. I do some consulting work with some of our clients and some people who want that sort of thing on fixing sales processes and whatnot. But essentially what I do is I just help the team, like the senior management team, to fix issues that they are not sure how to fix or they're not sure how to fix it in a way that is in alignment with the greater vision of the company as a whole and the direction that we're going. Over the next two, three and five years. I try and be really, really transparent with my plans within the company that me and James have about what our goals and aspirations are so that the management team has a much better context as well as mentoring and training salespeople. So essentially my role is just, I guess, a problem solver and a mentor to all the people within salespeoper.
I actually was gonna go to university. I have a distinct memory when 911 happened, I was living in the U.S. i remember having this like, oh man, this is pretty shitty because I remember watching it all happen live on TV and stuff. Like, I remember I was in English class when the second terror got hit. That kind of like sparked a real interest in the military for me because I was like, these people, you know, you're like an angry kid and stuff like that. And I remember going to university and I got accepted into like, lots of very good universities. Like I got accepted to Duke, I got accepted to University of Miami. Like really, really prestigious universities. They were also really, really expensive. And I was. My plan was to do medicine, but I knew I could do my first two years at community college, save a ton of money from my parents, you know, I mean, it was no different. So I was like, listen, I'll just do my first two years at community college and then I'll transition over because my grades were so good anyway, it didn't really matter. And I'd finished most of my first year of university in high school through like an advanced placement course. So I was like, yeah, I'll just do that. And then, like, I went to university and I was like, oh, like, I hate this. It wasn't structured in a way that was Beneficial to me. And I just started thinking, man, I really want to join the military. So I went to the U.S. marine Corps. I went all the way through, got accepted into the direct recruiting scheme from Marine Force Recon. Now marsoc, which is a direct pathway into special operations, right? Got accepted. And just before I signed, a friend of mine from the SAS called and was like, hey, man, don't do that. Come over here. There's now a direct. There's now a new capability being raised in Australia, which is a very similar capability to reinforce recon. I think you'd really like it. The pay is better, you'll get still get deployed, but you'll get deployed less often, but you'll have much better pay, all that kind of stuff. And I was like, well, okay. And at the time, the US demanded that you give up citizenship of any foreign country to join the military. Now, I didn't know it was like Michael Scott declaring bankruptcy. I declare bankruptcy. I declare bankruptcy, right? Like, it's not real. You can't give up citizenship. Like, like you can't give it up just by obtaining your passport and signing a paper with the US government. Like, Australia recognizes you as a natural born citizen, right? So I didn't know that. I was 18 years old. So I was like, man, I don't want to give up. I don't want to have to go through customs to go see my family. So I was like, well, I won't do that. I'll come and join over here. Moved to Australia and joined the Australian military in a direct recruiting to special forces scheme they had there. You just have to pass certain aptitude tests, right? It wasn't very difficult. Went through there and then went into the military. I saw a photo when I was about 18 or 19 of a guy hanging off a building wearing all Black with an MP5, sort of like being cool as f on the side of a building. And I took that to the recruiter in Australia and I was like.










