Matt Ryder shares the sales pitch he uses at his $40M/year company. Instead of more calls and dialers, he explains why prospects' previous attempts failed, shows how his solution differs, and lays out costs transparently. He treats it as teaching, not closing.
I wrote out, these are all the things that you've probably tried. And they're like, yes. Would you like me to explain why they were never going to work and why it's actually been rigged against you? And that's the sale. It's like the dialers know it won't work. So that's where they get you to do more, because more equals more money. Without using names, we explain what the common thesis is. Everyone's more— just do more, buy more, dial more, more lines, do this. That's the opposite of our thesis. Our thesis is be more strategic. This is what we've done to ensure that it can work. This is how much it costs. Would you like to do it?
It's the same thing I do is when I try to pitch, I try to make it the simultaneous explanation of why everything they tried in the past has failed and why this is going to be different, and then try to make it more educational, not an anvil drop.
