Matt Ryder shares his sales script for SalesStream, a $15,000 product. He opens with vague questions, pauses to dig into prospect objections, then reveals his script on screen and ties their answers to his value pitch. He frames the price as modest, uses confident language like "What do you want to do, champ?", and pushes for full payment after the first commitment.
What was the sales process for selling SalesStream? I would start off super vague. Hey, how can I help? I'd take them through a very simple process, but I would do timeouts whenever they said something that my sales radar went off. I'd go, roleplay timeout for a second. What you just said there was this. My sales brain is seeing this. So what I'm gonna ask you is this, because I'm worried about this. Anyway, time in. So when you said that, like, what did you mean? All right. And I would do that the whole way through. And then at the end, my pitch was, oh, so what'd you think of the sales process? How'd you go? Yeah, good, good. I go, would it surprise you if it was a script? They go, huh? And I go, you wanna see it? And I would share my screen and I would go, so remember when I asked this? I inflected this because you said this. And so I wanted to assert timeframe a bit more. And so like I stopped your ability to give me this objection. And I did it the whole way down. And now we're at the pitch. And this is the point where you realize how much better I am than you are. And if you were half as good as me, you'd make twice the money. So it's $15,000. What do you wanna do, champ? Yeah. Like that. That was the whole pitch. It worked really, really well. I like upselling people. And I get the first payment and I go, how you feel? They go, good. And I go, mate, you've taken the first step, dude. That's the hardest part. Well done. Why don't we just do the whole thing? And I go, oh, and I go, Cole. Cole. Cole. Cole. Cole. Cole. Come on, buddy. Let's do it. They were like, ah, fuck it. Let's do it. Yeah. They would just get all excited and do it.
