Research shows optimism, not aggression or product knowledge, predicts top salespeople. Matt Ryder, a veteran rep, treats rejection as data about the product, not himself. He credits referrals and an eight-hour workday for consistent high earnings.
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Do you know who statistically the best salespeople in the world are? Multiple research studies out there analyze what separates top performers from average reps, and the answer— it's going to challenge everything that you think you know about sales. It's not the extroverts, it's not the aggressive closers, it's not even the people with the best product knowledge. This is what they discovered: And it's probably going to mess with your head a little bit. The best salespeople have one trait that predicts success more than anything else: optimism. Not fake positivity, real deep-rooted optimism that allows them to take rejection personally without taking it permanently. When they hear no, they don't internalize it as failure. They see it as information. And all right, cool.
I totally agree with this. So as someone who's been in sales for a very long time, made multiple 7 figures, I couldn't give a crap if someone says no. It doesn't affect me at all. It's like, who cares? You don't know them. You're probably never going to speak to them again. So like, what is the big deal? I just genuinely do not understand why salespeople give any level of shit if somebody says no. I understand like wanting the commission, okay? But when they say no, they're not saying no to you. They're saying no to the product or service, and maybe they just didn't want it. It has no bearing on you as a person, and I have no empathy or sympathy or any understanding whatsoever how somebody can equate that to rejection. And that's I just don't understand it. The other thing that they didn't talk about is like, just ask for referrals and work an 8-hour day, and you'll probably be the absolute top performer in your entire company.