Matt RyderEx-special ops sniper turned CEO revolutionizing sales calls

POV: you used sales tricks to buy a mansion ($40M/year CEO)

4 Oct 2026 · 1 min

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0:52

In this YouTube monologue, Matt Ryder recounts how his friend Marco turned a rejected rental application into a successful lease for a desirable two‑story house by employing classic sales techniques. Marco contacts the landlord, asks probing questions about the landlord’s needs, highlights his own strengths, and reframes the landlord’s potential loss of the listing as a problem that Marco can solve. By guiding the landlord through a solution‑consequence framework and positioning himself as the ideal tenant, Marco convinces the owner to reconsider and ultimately moves into the house the following week. The story serves as a practical illustration of how sales persuasion can be applied to real‑estate negotiations.

Chapters

I've had a couple of different experiences where we have used the art of sales to get what we want. I was talking to Marco and he applied for this house, beautiful 2-story, fantastic place. But anyway, he didn't get the place. And so Marco calls the guy and it's like, hey man, how are you? Are you still looking to lease it out? Oh yeah. And so he just goes through a full, okay, I'm just gonna sell this guy. So he's like, okay man, so what are you looking for in a tenant? Why wasn't I a good fit? What happens, man? Another 2 weeks or 2 months goes by and you don't find a candidate that makes as much money or as qualified or has as good a rental history as me. What happens to you? He's like, oh man, I would probably lose the listing. And Marco's Well, you don't want to lose a listing, do you? Do you feel like my application was strong? He's like, yeah. He's like, why do you feel that way? Kind of reselling him and not him fully. Just took him through like solution, consequence. And then he's like, if you think like, I'd be happy to reapply, but if I did, like, how do you think you'd go to the owner and convince him that I'm the right guy? And then he told him how to sell the owner. Anyway, Marco moves in next week. Yeah.