Should you do paid ads? Organic vs paid advertising

Sat up Matt here today, this is.

Going to be a video as when is the most appropriate time for you to switch to paid advertising? As well as just doing organic, we're going to try and link in some sales stuff. We're going to try and link in some marketing stuff and kind of get a really good picture for all the sales guys out there. So you haven't. You have an idea of when your account is transitioning or ready to transition and what to expect and for the business owners, I want to kind of give you a little bit of a blueprint of the things that you should be looking for when you are actually looking to transition to doing more paid advertising. Okay, so we're going to go into the whiteboard, we're going to do some stuff. If you guys like this kind of content, make sure you like, subscribe, hit notification bell, all that kind of good stuff. And we will see you after the intro.

Our teams are over here on the whiteboard and what I want to do is just kind of go through my thoughts on some of the, I guess, pros and cons. When to use organic, when to use paid advertising, some of the effects that that will have in both a, like a channel management standpoint, sales process, staffing, and, and just kind of really kind of run you through. Okay, so now when it comes to paid versus organic attention, essentially you can have like organic, you can have paid organic and you can have purely paid ads. Purely paid ads is definitely going to be running to more of a cold audience, in my opinion. Cold or in stuff is quite difficult. Obviously you can do it. People are very successful at it. However, using a strategy to expand your audience. Right? So like going from an audience size of this and then using awareness campaigns to go to this and then from there, targeting them with paid traffic and then using awareness ads to go to that, targeting them with paid traffic and this and this and this. That is a strategy that we at Sales Sniper have used and it's been very, very successful being able to kind of continuously expand our audience, delivering them valuable content. Like what I hope you consider this to be okay. And then from there we then use that audience that we build and then we can target them with offers. Okay, that's not how it works. Okay, so that's sort of one strategy. And we can push those people into more organic means, like a Facebook group or whatever it may be. Right, but there is a plan, strategy behind it. But essentially, if we're looking at like paid traffic and organic, organic can be a few different things. If it's like your Facebook profile and that's it. It's very different if it's like you've maxed out a Facebook group, but you might be using paid ads to get people into a Facebook group. So the lines are a little bit blurred these days as to what's what. However, you want to have a couple of very, very low cost consistent channels. Okay, so we go through here, we have a look at channels. You want to have a couple of very good low cost channels. So it's not costing much money to get people in there. So it's basically organic. And then you're building a lot of value and then extracting the people from that based off their engagement in the value which you're giving them. Okay, that's really important. Once you have that rocking and rolling and it's super consistent, then you're ready to then take some of the profit that you're getting because organic is a very high profit way of doing things all the time. And then you're ready to try and go into a paid ad strategy. Okay? Now paid ads, depending on the industry, is going to take a while to figure out. You're going to have to have budget set aside to be able to spend a lot of money or a lot, but like relatively depending on the size of your business, a lot of money to be able to give it a go. Right now you're going to want to have a few different channels when it comes to, when it comes to paid traffic. So you don't just want to have Facebook, you don't just want to have YouTube, you don't just want to have TikTok, you don't just want to HAVE IG. Okay? The plan is that you have a good strategy for a few different paid mechanisms so that you can create redundancy and you don't become overly reliant. Any one channel, right? The goal of any CMO or any person is doing marketing is to have, instead of having like one crazy producing channel is to have a lot of well managed channels that are producing you consistent results a lot of the time. Right now this one may go down. It's fine. You can ramp your ads up for that one. While you get this one fixed and then this one goes down, you can ramp up that one while this one gets fixed and all that kind of stuff because they're constantly changing algorithms, especially when you talk about online platforms. Okay, so what are the pros and the cons of organic and paid marketing? The pros of paid is that it's Much more scalable. It's difficult to build a business past, say, six to eight million dollars a year without a really good paid ad strategy. Now you can do it, and I'm sure there are businesses that have, but just in general, it's quite difficult to do that. So paid ads is definitely more scalable. In the long term, however, it's much more difficult. It's more expensive, you know, whereas organic, you know, you hit kind of a tipping point where you have to invest a lot more in your business and is it worth it? That's a personal choice, right? So pros and paid man, way more scalable. You can make way more money. Will your profit be as high? Probably not, but the numbers should hopefully be bigger if the, if the numbers keep going. The cons is that it can take a while to figure out. A lot of people become too heavily leveraged off one particular channel and they don't try and grow their audiences. So they're constant. They basically try and fish the same ponds all the time. If it becomes an issue, which is also the biggest issue with organic, you tend to hit a limit of what you can do from it. You can continually make money, but it's like the flow of out and the flow of in tends to kind of hit a bit of a. Hit a bit of a point, big time. They'll be on it right now. Channels, we've touched on this. Okay? Having multiple channels is extremely important. And I want you guys to think of, instead of thinking of like, I want to have Facebook, think of it as a conversion or a reach based metric. Am I looking to get reach from this channel or am I looking to convert from this channel? Because you know what you do on different channels is going to be different and what outcomes you have from each channel should be different based off what.

You'Re trying to get.

Like a Facebook group might not be a conversion metric.