Matt argues that rejection shouldn't stop you from selling or creating content. Focus on your own effort instead of what others think about you.
Oh, but Matt, what if I do content and nobody watches? What if I get on a sales call and they tell me no? Who cares? Stop worrying about rejection, Just start worrying about you. You should never really worry about what someone thinks of you unless you really respect their opinion. And so being concerned about if a prospect tells you no and taking that personally and having it as an affront to you as a human being makes absolutely no sense. In the same way that worrying about if people going to watch your content, who cares? Just put it out there, do your thing. Don't worry about what other people think of you.