Most no-shows happen because people never add the appointment to their calendar. Send a reminder email and text to confirm they'll actually show up.
The way that it's done most of the time is that they are sent a booking link or they now it's a secondary step to then add that to your calendar which most people don't do. So most no shows. I like to think that people aren't maliciously no showing like fuck this guy. Yeah, I'm a book him out and not turn. Yeah, yeah. I mean you do get that like you get like names like fucking mcfuckerson and they're like, you know, like@fuck you.com it happens. I think it's great. I'm like, well done, 17 year old guy. Yeah. But a lot of people, they just don't click that. It's like a tiny little button down the bottom of these click to add to Google. And if they don't think to do that, they're doing it on their phone or they're like a lot of people when they see a Facebook ad, what are they doing? They're like at lunch or they're at home watching tv. The ads come on, they scroll through Facebook and they go, oh, it's interesting. Watch this. That's the context of most people opting into something so they just forget to do it. So those emails and the text reminders become really important.
