This is a YouTube video titled "Succession planning" containing a recorded conversation between two speakers discussing strategies for endorsing individuals within a business, managing social media profiles for succession, and handling LinkedIn lead generation accounts. The discussion focuses on the challenges and tactics involved in succession planning and maintaining business credibility online. The content was created on July 25, 2025.
That coffee down. Endorsing someone online, especially from within your own business, is like, it's not like a. No, no.
Right.
Like there's instances where that's 100. The right play. You've got to have succession planning. You've got to have like, you know, you can't be the face of everything forever. It'd be too exhausting to do that. Right. So within succession planning, you've got to, you know, account for the idea that somebody else has to borrow from your credibility.
Yeah.
And, and, and you lend that to them in order that they bring them up. But then. Exactly. Right. So then that's a burden in both directions as well. Like that. That you have to give to them. But in taking from you, they're sort of agreeing to go along with everything. Like your attitude, your outward Persona.
Yeah. So like, I know a lot of companies who do that, but then what they'll do is they'll start new LinkedIn, start new Facebook pages, and they'll start all new social medias and then those will be like the branded ones and they're owned by the company.
Right.
It's like, so like you're just the insert face, you know, I mean, and then that way, like if the person goes away, you can just swap that profile. New name, new face.
Yeah.
You know, so like you can kind of do that. And then I think that mitigates some of the risk some, you know, and just in terms of like losing the data or whatever in which that, like, for example, like if you like, I know, like a LinkedIn lead generation company and all their lead, most of their lead gen is through LinkedIn, funnily enough. Right. And it's like you can only have 30,000 contacts in LinkedIn, so every single employee, they maxed out.
Right.
In different segments. Smart way of doing it. But then that person has. Then holds that, holds that. So like they held the admin accounts, you know, I mean, and I guess just hope that people didn't change the passwords. Yeah. You know, because it wouldn't be super difficult to do. But.
Yeah.
So.
