The $1,000,000 SDR Call Centre Launch!
Matt Ryder, Jono, and Dane launch a new SDR call center built to cut costs for high-ticket sales. They break down the tech stack, compliance headaches, training approach, and the unit economics that make the model work at scale.
Hey guys, what's up? Welcome to an episode of Coffees for Closers. Matt and Dec here. Today we're going to be talking about our new venture.
Interesting.
Very interesting.
A lot to talk about.
It is. So it's called SDR call center dot com. Apparently all the cool kids put dot com gotta have dot com at the end of all of their. Not only websites with businesses.
Yeah.
It's very tech, it's very entrepreneurial.
Yeah.
We'll call it an ed tech and have a multiple.
Yeah.
We're educating business owners of why they're paying too much SDRs a lot.
Yeah, way too much.
Yeah. So like the business backgrounds of sort of both of us I think are pretty, are pretty applicable to what we're doing. So I've obviously done a lot of the high ticket stuff and fitness stuff and you've done tons of the like fitness but like app space and.
Yeah.
Just dealt with lots of, you know, people and things and I think like when I, when we've been sort of talking and going back and forth and like, you know, one of the things that I was sort of came to it I was excited about was this idea of starting a call center.
Yeah.
And it's just a monumental task though.
It's a big job.
I was like, man, there's no way.
When you really pull it apart, it's a, it's a huge job and I.
Think it's the reason why no one's done it.
That's right.
Yeah.
There's a huge barrier of entry.
Yeah.
And to me that's a good thing, you know, because like we're like, oh yeah, we'll go out there, we'll find this like great software, we'll do this kind of stuff. And then it was like, oh, this is one. It's a lot of money.
A lot. Yeah.
You know I think all up for the contract. It's 2.5 is the U.S. yeah. So it's that 4 million and are not freedom dollars.
Yeah. No. Right, right.
You got us read a sign a contract for then from there the build out. Yeah, the build out's been crazy.
That's significant.
Yeah.
So we sort of been both involved in the build out but like you, you sort of gone through the back end and sort of chats. But like I kind of was like, okay, this is how I need it to function from an actual like the person dialing standpoint.
Yeah.
And then from there I'll do the training and all that kind of good stuff. But in terms of like the back End. That you've seen and some of the reporting structures and all that kind of stuff. Like what are some of the key functions that you've sort of picked up on?
I guess the big one which is probably. It's from what's happening at the moment in this space is reporting.
Yes.
A real big one on reporting and also being able to control how the setter is going about their day. Because I know one thing that you mentioned with me previously about how this whole space is being run. It's very ad hoc. Super, super ad hoc. There's no real structure behind it. Okay. So it's, it's, you know, we had a conversation earlier about having someone sit there and actually do the job.
Just work for it.
Just work.
Right. Yeah.
You know, but, but what we are, what we're building and what we're creating and the, the setters that we have in place, they have to do. They have to fulfill that role. And they're very good at it. I mean you're training them. Yeah, we have a very sort of select team. They're all trained to a very, very high standard because you're looking after that training. But the system is just designed and optimized in a way that if you come on and you're providing us with your leads, you know, you're absolutely getting the most out of your list.
Yeah.
Because for any business, one of the biggest outgoing costs is bringing leads in. And you know, we work with businesses that can generate leads. We generate leads for. From anywhere between five and say 20 to 25 DOL.
Phone number.
Yeah, for.
For a phone number.
Okay.
So that's a huge expense at scale. If you're generating thousands of leads a month.
Yeah.
If you're not utilizing that list to its fullest potential.
Yeah.
Well then you're just pissing money out the wall.
Yeah.
And I think especially with the. Because you done tons of media buying right now, book calls for a lot of businesses are just getting more and more and more every year.
Expensive every year.
Yeah.
And then like, you know, this sort of hot sort of semi scam offers come along and they can do really cheap stuff. But it's not sustainable.
No.
You know, we've been in the back end of. God, it's gotta be like even just this year is probably like 20 or 30 ad accounts.
Yeah.
Seeing some of these costs, some of them are like $10,000 a day spending 50% of their entire revenue on marketing. Front end.
And some of those were get. Well, you know, we saw one account that was anywhere up to $1,000 for a book call. And if your offer is what, three?
Yeah.
Do the math.
And even if your offers 10.
Yes.
Only say 60 to 70% are going to show up and then you're going to close maybe 30%.
Yeah.
Like if you got a good team going on. So you know, by the time you do that math, you're looking at 5,000.
Yeah.
Just marketing call to sell something for 10 grand.
Yeah.
That's if they pay it up front and you got to pay this loser closer. That's charging fucking 10% of it.
Yeah.
By the time you got it, like there's just no profit left in it. Which is why. And these businesses. And so phone numbers become this like forgotten like golden goose. Because.
Because the, the issue you hit a lot of the times, right, is that like people, business owners aren't looking at their lists, they're looking at other things. Like the marketing. There's a problem with the marketing.
Yeah.
We're not getting, you know, we need more intent in our leads. We need a high quality lead. It's just like.
But do you.
Yeah, that's a big question, you know, do you, do you actually need it?
Yeah.
The answer is like to some degree. Not really.
No.
Like a lot of the. When I was doing sales sort of full time, especially like the very first high ticket account I ever had, the lead magnet was the business is shut down now. So I can say it all. It was nine steps to systemize the business. That was. Wasn't even specific to the niche. Right. Like it was just, it was for builders. It was a nine step systemize your business. And they would. Then we had a, like a Filipino outbound team that just called them, booked them into 15 minute calls with me and then from there like it was my job to make that. Half the time they were like, I don't even know why I'm here.
Yeah.
I was like, well, here we are, champ, you know, or they didn't even like, remember it because like. And then so I took it upon myself to train those setters because they were sending me leads and I wanted to have some sort of control over the process. But that was a, you know, I was selling myself three to four hundred thousand dollars a month in collected.
Yeah.
Worth of coaching and probably close to a million, maybe a million five worth of like overall like contract revenue simply from a lead magnet process that had zero booked calls. Like, that was not how that business ran in the slightest, nor would it be a good mechanism because it is for builders. And so they're going to be inconsistent with their show ups, especially off a book call like that. So the phone numbers into dialing and all that kind of stuff was the way to do it. That team hit it pretty hard. They were managed quite well.
Yeah.
And they were on the phones for eight hours.
Yeah.
You know, but these days like sdr, you know, for those who don't know, like sales development rep, there's someone who takes a sort of like an MQL and sort of develops them into an SQL, you know and so they're kind of like that middle ground between sales and marketing. But these days like it's become, it's not become a job, it's become like a, like a leaping off point.
Yeah.
For brand new salespeople.
Yeah.
But like that's the first interaction which.
Is the most important in a lot of ways if not the most important interaction.
Yeah.
Your potential customer, client, whatever.
And so you've got people who like their only goal is to get out of that job. And it's like you're paying these 20 year olds, you know, like it's funny because like on the hats that we have sdr, it has below it stop dumb retainers. Right. You've got these kids and they are kids, you know, they're 19, 20 years old and they're on a retainer. It's not linked to an hourly and even if it is linked to an hourly, there's no way to actually track, track it.
See how many calls an hour they're doing, what their pickup rate is, what their conversation rate, like the whole scale of metrics.
Yeah. And then you're, you know, you're putting them on systems that are ultimately unprepared and ill fashioned.
They're not fit for purpose.
The actual purpose.
Yeah.
Like you know one of the most interesting things that I think that we found out over this course is how that telco kind of system works. And it was, it was almost like it was great when I, when we were sort of taught how it actually works with like the layering of the different companies and like then why, you know any software that's buying a number off a third party like Twilio for example who provide a great service if that's what the core underpinning of your dialing any sort of third party like that you'll never be successful in the long term.
No, you can't.
It's impossible.
Yep.
Because like you cannot have the relationship with the telco and so you can never get like unflagged as spam. Because it's inevitable that you get flagged at some point.
Yeah.
And then from there it's just a cascade of shit. And so like the, you know, the sort of the industry standard is all you rotate the number and that's just.
What the go to thing is. Yeah, just get another number, get another.
Number, another number, another number. And it's like, and, and like it's funny because I did it. Like that was the SOP that sort of we like created. And it's not like we created for the industry, but that was like what we were doing. And then you think back and go like, oh. Like you're trying to, you're trying to trick a computer.
It's impossible.
Yeah.
Like it's the same number, the same business, the same credit card, Same addresses, same A2P registration which you have to do all the same, same Twilio account. What you think that we're tricking the AIs that are tracking everything impossible.
No, we're not. Yeah.
And so it's just a bunch of like, it's just a self defeating prophecy. Which is why you get I think a lot of the accounts that like. Because we still are running some of those systems because we haven't transitioned everyone over yet. 1, 2, 3% pickup rates.
Yeah.
Wild.
Yeah.
And it's like what an inefficient use of someone's day. You've got a person on a, basically on a, on a, on a full time retainer of say the, I think the average. Because we did that survey.
Yeah.
The average was around 3,000amonth.
Yeah.
That was kind of the average that we saw in terms of like an actual base sort of salary or base. Base package.
Yeah.
And then comms on top that we saw anywhere from one to five.
Yeah.
Depending on the retainer.
Yeah, yeah, yeah.
And so I think the, the worst I saw was 3505%. I was like. Yeah, like that's a rough game.
Yeah.
For the business owner. But it is a very important position. But I think like that's, that's very difficult to get a return from unless you're selling a super expensive offer.
Yeah.
But yeah, so you got these people on these retainers and like you sort of, you're asking them basically just to sit down and dial numbers all day and have 90% of their time taken up with just hearing a ring.
Yeah, that's right.
Like, and then, so the answer to that is rotate phone number doesn't work. The answer to that is like triple dial. You sort of can't do it.
Yeah, exactly. Yeah.
Well, we know those legalities and issues, depending on states and times and.
Exactly.
Yeah.
And you're also like, you're taking up three of the seven. You're allowed.
Yes.
You know, so like, when you think about that, like, it's attempted contacts is what the FCC regulates. And so if you're triple dialing, you're immediately taking up three. And so it's like, okay, that. That's just going to get you flagged as spam more aggressively.
Yeah.
And also, like, make you break the rules more aggressively, which is like. It's an algorithmic thing. Although I think the chances of getting caught are unlikely, I think is, you know, with all the different regulatory bodies that are around, I think that it's probably not. I think it's just something else for them to get you on. Really.
Yeah, for sure.
And then from there, you know, then having to like, pay those people. Have them. As soon as they figure it out, either leave.
Yep.
Or want to go into a closing position.
Yep.
And then what do they want to do when they get a closing position? Do zero duckling.
Exactly.
All they want to do is take inbound. So now you've just got like a little baby bird who has the skill to go out and not do that. They don't want to do that anymore.
There's just so many, like, however you skin it, there's just so many, like, downsides and vulnerabilities to the current model.
Right. Yeah.
Whether it's tech reporting numbers, relationships with telcos. Like, say, for example, we have a number that gets flagged for whatever reason.
Yeah.
We have a direct line with the telcos.
Yep.
They're like, no, that's actually a good to go number. We're fine. And then retrospectively and onto the Future.
With a 0.07% chance of ever getting flagged again.
That's right.
Yeah.
CNN numbers, pickup rates. Oh, geez. What else?
It's sort of interesting, right, because like, when you first open a new. Let's use Kixie as an example, which is a dialer which is pretty strong. It's got like, it's got a good auto dialer, it's got local area presence. So you can have it, you know, figure out, you know, who these things are. And these are like. I sort of consider them like drag and drop editors.
Yeah.
It's sort of the same thing. If you think of like website design, to get an incredible website, you sort of want to custom code the thing for sure.
Yeah.
Right. If you want an Incredible thing. But it's a lot of money and time to do that properly. So you get drag and drop editors. Right. So I. Clickfunnels are so successful. Could you make a better landing page if you were in the Matrix and could code it? Absolutely you could, but not many people want to go through that. And so, like, you know, you look at Kixie and you can do all these kind of like, decent things with it, but like, at the end of the day, like, it's, it's limited in its functionality. One, because, like, the reporting of it to pull the reports that you would really want to be able to dial in the team are very difficult to get.
Yeah.
Also like, just the, the, like, the fact that you're buying the number off Twilio essentially makes it. Or, or like, or whatever, like the equivalent is essentially like you're, you're going to get flagged. Right. But for your first, like as soon as you open it, you're going to get like a 40 pickup rate.
Yeah.
And it's funny because we, because when I was, when we were, when I was at seventh, right. We tested Twilio or, sorry, we tested Kixie as opposed to Close, and they're like, oh, we're getting 40% pickup rates because. Because of the local area presence. And I was like. And I actually, like, at the time, I was like, oh, that's amazing. That's. That's perfect. That's what we need looking back on it. It's just because it's new.
It's new. Yeah.
That's all it is, right?
Yeah.
So like, like that 40% pickup rate is not outrageous and it's not unexpected if it's a quality number.
That's right.
And when it's a brand new number, it's fine.
Yeah.
The problem is that, like, let's say when at clickfunnels, right. Our dialers, which are the same dialing team that we have coming to strcallcenter.com, they're averaging $12,000 per month per person. So we had $3 on there, $36,000. We broke close in a month.
Yeah.
It went from like a 30% pickup rate to a 1% pickup rate in about six weeks.
Yeah.
And it was like, oh, putting all those dials.
Yeah.
Through the machine.
Yeah.
And it was finally gonna.
And if you just think of like the, think of like, because there's a, there's a telco, then there's like the algorithm company and then there's like, say, Twilio. Right. And so you know, and then dollars on top of that. And so what you've got is you've got the dialer speaking to Twilio, getting the number, sending it out there and it's always run through like a data analytics company. And then so what happens is that data analytics company is tracking everything that happens. So it sees the fact that you've got hundreds of dollars a day per like, per number. You probably. I think we're usually around five to. I mean to get that many you've got to do. What's 12,000 divided by 30 fucking like 300 a day. Yeah, that'd be 9,000. So 5, 400 a day.
Yeah.
So you got $400 per day coming from one number.
Yeah.
Most of which don't pick up, which is a red flag. Which means that you don't know those people.
Yep.
So it's a red flag because what they're trying to flag is, they're trying to flag the data scrapers. So what we are never going to be is like a cold list calling.
Yeah.
They're going to have to prove to us that they have. These are proper inbound, like it's bought list or scrape list. We don't want to touch them. And so it's like we want proper inbound because when we talk to the telcos, all of it's about inbound, inbound, inbound. Like they're asking us to call. We have the GDRP, we have the A2P, the DCL10, all these fucking acronyms that are like don't fuck with people and just call randoms at 8 o' clock at night type stuff.
Yeah, yeah.
So basically they sort of talk and if they're seeing the fact that like 90% of people don't pick up or it immediately clicks off. So that's one thing as well. They can track if you come up and they immediately click off and like hang up on you. And that happens a lot. That's all tracked.
Yeah.
Also if the conversations are really short, that's all tracked as well. And so like then it starts to get really, really difficult. And so then like, you know, from there, you know, our guys were booking say 12 a day. Right. Which is still great, especially with the limited sort of lead flow that, that there is. But like, still they're having. There's like. You hate to have three of them. Yes, we have to have three of them. Whereas if we have this new system, you get the same efficacy with one person.
Yeah.
Because it's not unreasonable for one person to have 50 conversations a day. If 30 or if 25% plus people pick up.
That's right, yeah.
Right. Now one of the best ways to get them pickup, which that you mentioned was cname.
Yep.
Which people don't really know what that is. But that's when you can get the number to come up as like an identifier. So like whatever it is, let's just say, you know, they're calling from sales sniper and it comes up as Matt Rider.
Yep.
Right. So it's like, oh, Matt Ryder's calling. Oh, interesting. Right. And imagine like if you can combine that with the ASAP tagging, which is like where we're gonna basically we're gonna be able to do like a 5 to 7 minute speed delete.
That's right.
Right. Depending on the speed of the automation and the time of day that they opt in. They opt in after hours then whatever. But yeah, like if they're opting in during, during work hours and, and like the automations are set up properly which, which they will be. But we had to get custom coded middleware. Another barrier.
Right. Yeah.
Anyway, so with that, so it's like imagine opting in to like a sales sniper thing like you know, top whatever, like some objection handling. And then from there, five minutes later you call me Matt Rider.
You'd be like, oh, hello.
Yeah, okay. It's just you know, XYZ from Matt Ryder's team. Looks like you download the thing. Like that's such a powerful tool and like the lead is hot. The problem is there. And if all we're looking to do is book calls, like man, it's a, it's a fucking no brainer.
Yeah.
And then like, you know, with the way that we have it structured so they kind of come back up all the time.
We have a waterfall sort of system.
Yeah.
Where we put leads through a process, providing they don't pick up on the first, the second, whatever dialogue.
Yeah.
So we should be able to. Basically someone should get called. It's all within like the compliance of the state that they're in. But it's basically anywhere from two to three times day one and then it's like one to two times day two. And then it's like one, one, one all the way through to day seven. And then it's like every, it's like four times a week in week two, three times a week in week three and then three times a week week four. And then from there it can be recycled however we want. But essentially like that, then it becomes like the Emergency list, but basically going to get called. I think it's, I think it's like 18, 18 to 22 times within within a month. Yeah. And so, and like it's going to come up as a signifier of the business. It's going to be coming up as a trusted number. Like it's not going to be spam suspected. And like we're going to be calling them the first time, say conservatively, within. Within 10 minutes of them opting in.
That's right, yeah.
Like we're giving ourselves the best chance of actually being able to utilize it.
And the person that is going to be speaking to the potential customer or client on your behalf is not going to be a ball bag.
Exactly.
They're going to be very well trained, obviously familiar with whatever product, service, offer is you have. So the first person that's going to be the point of contact for your business is going to be good to go.
Exactly.
And with all this stuff, the interesting thing is. Well, you know, but like how do you plug into the systems and how much is the software? It's like we cop it all.
Yep.
We cop all of it.
All of it.
And then all we do is charge 20 bucks an hour.
That's it.
And five bucks a book call.
Yep.
And then I think on weekends, we haven't finalized this yet, but on weekends it's like 22 bucks an hour and 7 bucks a book call or something like that. Right. Because we got to pay them like. Exactly.
Yeah.
But for that like the numbers stack up to be incredible because like you now remove like, let's say the average CRM is like 150 bucks a month per user, Right?
Yeah.
So you remove that, you remove the core charges and you remove like the retainer and the comms from your SDR.
Department and the management and ancillary course costs with that employee, contractor, whatever it is especially, I mean it's a little bit different in the US than it is in Australia. But there's all the other associated costs with having people superannuation.
Yeah, yeah.
It's a lot of things like I think as well that people haven't considered. Is that like they're not doing it right?
Yeah.
Like your SDR department should all be. If you're in the us they should all be employees.
Yep.
It's very difficult to justify not having them as employees because you're telling them what to do, how to do it, when to do it, and they're using.
Company property and they're probably getting most of their income from you, if not all. Yes.
Yeah, yeah.
So that covers Australia and. Yes, but. But even if you have them as a contractor in Australia, for example, if you're more than 80% of their income, you have to pay their superannuation. Are you paying the superannuation?
Are you?
Probably not. Motherfucker. Right, right.
Yeah.
Right. So like there, there are lots of sort of things behind that. And then even if you have them as like LLCs, and it's sort of a business to business thing over in the US which you can do, but still, like, you're sort of. You, if you do it that way, you have no control over them. Because you can't tell a contractor how to do their job.
No.
Because by the definition, you can't tell them if they're a contractor.
Exactly.
Look up your employment law.
Exactly.
The contractor, how to do their job.
Yeah.
Otherwise they're an employee.
Yeah. And then so you give them, you give them KPIs, but then you're giving them a company dialer. So it's like you're immediate.
Messy. It's very messy.
Yeah.
And so you remove kind of all that liability plus the management that goes along with it. Because like, you know, SDRs, they all require management.
Yep.
You know, and so, and they're usually very young and like, not, not that they're not hard working, but like just 90% of people just don't kind of do stuff. They have to be told exactly how to do it. And then like, it's not a very, like, it should be like you've ever heard the term oak tree? Like the oak tree positions. Right. So for those of you who haven't, it's like if you want a receptionist, right. Like you want an oak tree, you want someone who doesn't want to move. Like, they're very happy. They're sitting there, they're grounded. They use oak trees because oak trees, like, they have really, really deep, solid rooting systems. They don't move, they just stay there.
Right.
And so if you can get SDRs that don't want to move up. Right. And so we've been going through, we actually have a few more calls, but with like countries that have extremely high levels of English, minimal to no accent. And then like the pay rates that we're paying are astronomical.
Exponentially higher.
Like I think we're averaging 10 times the local. The local income.
That's right.
Which means that like the recruitment strong. We're able to hold them for long periods of time. Their work ethic is beyond. Yeah, man. These guys they go for it and then like with, with training, like training in sdr, like is not a difficult thing. The, the hard part is getting them to do the actual job.
Yeah.
Because like not many SDRs or not even many closers. And especially in the high ticket space. And that's the first launch is all in the high ticket space. We have a few other spaces that we're looking to launch in, but right now it's all high ticket stuff. And it's like it's may just get them to work for eight hours a day. And for us, like you're not paying a retainer, you're paying in hourly lots. So you're paying like 20 bucks an hour for 100 hours. And those people are gonna. That's like 100 hours on the phone. Yeah, like, like we have a half an hour per day. Right. Like buffer time that I've kind of worked into there. So basically, like, if you have. But like you could have 100 hours during the day. We could.
Yeah.
You know what I mean?
So we, we've, we've really regimented it out though, from when the moment they clock on to when they clock off, there's a certain allotted time in between dials, in between calls, in between discussions, whatever it may be. But it's very, very regimented in that like there's a process in place and it's bam, bam, bam, bam.
And we've done it. So, like traditionally dollars are like $1 every 15 seconds. You can set them to that. So what we've done is we've been manipulating it to where like, because they can do that, but then they end up kind of fucking things up. And so. Yeah, I mean, so what we've done is like we've got that thing set up. So like it's the preview, it comes up. We've reduced that frequency a little bit. However, like they've got time to do the admin in between, which means they never stop the dialer.
That's right.
So it's got enough time for them to do the dial, they pick up, have the conversation, do the admin. Next doll goes. Next doll. It just kind of goes like that. And so like when you're paying for this, these hourly blocks, like you're actually paying for someone working your leads.
That's right.
You know, you know you're not, not paying for this dude doing 10 calls and fucking just playing on the Xbox.
Yeah.
Like they are on their computers. Everything they're doing on the computer is recorded. Every single like thing they do is Completely reportable. And if someone pauses that fucking thing for an hour, we know they're not going to get paid.
That's right.
And you're not going to get.
You're not going to get charged.
Yeah, yeah, we will know. It's like, hey, guys, this is what you get. And then each person will get like sort of a half an hour window per day of like fuckery. Right? Just, you know, administrational things happen or Internet adage or whatever. But yeah, like that's what they're paid for. And so like, you know, let's just say the average sdr, like you pay them three grand a month. There is no way the average SDR works for eight hours a day. Yeah, they like, I've seen the numbers. Like people are like, oh, my SDR to $200 a day. It's like, all right, mate, like you're using a dollar.
Yep.
And your dollar is set to what, $4aminute? And they go, yep. And I go, what's your pickup rate? Even if they say 10, you're like, all right, so 200. That means that they had 20 pickups, right? It's like, yep. Okay, cool. And then half of them usually are going to be able to have a conversation if they're not that good. More if they are good. Let's just say hops. They have like 20 pickups and 10 meaningful conversations. Let's just say each of those are 15 minutes. That's 150 minutes divided by 60. Right. That's two and a half hours.
Yeah.
The rest of it's dial time. Right. So. And that you got to take out the 20. So you've got 180 divided by $4aminute. Yeah. Multiplied by 15 divided by 60 hour. And it's an hour and 15 minutes.
Yeah, yeah.
So the person worked for three and a bit hours.
Three and a bit hours, Right. So if you work for three and a bit hours a day and you work five days a week, let's say four hours a day times five times 4.3. Right. So it's 86 hours. So you're paying $3,000. You're paying them fucking hell of a. Right.
Plus comms.
Yeah, plus comms. So they're on $35 an hour plus commission.
Yeah.
Like it's a star wages. Yeah, it's a. That's a good rate.
Yeah.
Like a minimum wage in the US is $15 an hour.
Yeah.
Over here, what is it? 25. 25, yeah, I think 25, yeah. So they're on like a Skilled laborer's wage and with the commissions like, especially if it's like anywhere from 3 to 5%, they're probably making a few grand from that.
Yeah.
So like all of a sudden mate, you're paying these guys seven or eight grand a month.
Yeah.
And like they are not producing much and like even if they're good and they are producing a decent amount of revenue with the correct, like with the correct dialing system they would produce a buckload more.
Way more.
But you could never afford that dialing system for sure.
No chance, right?
Yeah.
The minimum we negotiated down to a minimum 300 seat. So it's a thousand minimum usually.
Yep.
And then we had to fully fucking build the thing.
Yep.
Like we've been on calls at 5 o' clock in the fucking morning and then.
Not to mention the extended contract over a period.
Contract.
Yeah, yeah, yeah.
So yeah, it's a significant cost.
Yeah, 50,000amonth minimum. So. So we had, we had all the build fees. So it's like, you know, no one's going to come in and then like. Because it would just destroy your margin for sure.
Yeah.
Like you wouldn't have the leads to sustain it.
Yeah. Like you need hundreds of thousands. And so like it's just a, it's a sort of a shit scenario where like the people who really need it the most just do not have access to it. I only know one business that's using a similar sort of system. But they do over 100 million.
Yeah.
You know, and the rest of them is like Oracle and Microsoft and.
Yeah.
All these giants, you know what I mean? And, or like huge international call centers.
Yeah.
But they're all using like they all do direct sales.
Yeah, that's right.
You know, so it's like they're selling the supplements and they're doing that kind of direct sales is like.
Yeah, yeah.
But if you're a, if you're a coaching consulting business doing five to $10 million a year, there's not a chance.
No.
You're not getting anywhere close to this.
No. Even, even $40 million you have no chance. Like it's just too big a thing. Also the build cost is just cost prohibitive. Like by the time you sort of look at it like if you are really forward thinking and you could figure out a way to like mitigate or like, you know, figure out a way to like utilize the software in other ways to be able to pay for itself. But like the sheer fact like that. Because then you have to bolt it onto like you say you're like Salesforce or your HubSpot. By the time you calculate all that into your account, your fucking CRM fee would be astronomical for sure.
Yeah.
Like, it would be a. You know, what is it? You'd be looking at sort of a 7 to 8 with Salesforce and everything. A 7 to $800,000 a year CRM fee.
Yeah.
And it's like, well, that makes no fucking sense. That's going to. Even a $40 million a year, $50 million. Business would never consider that. Exactly. 100 million.
Yeah.
If you can negotiate down even more. Yeah, but the guy that I know, he managed to negotiate him down, but he did some. Some. Some stuff for them. He managed to negotiate down to like 200 seats.
Yeah, okay.
You know, and. Yeah, okay, cool. Like, and I think. But his sales team is like 105 anyway.
Yeah.
So it's like, well, right away he's got 100 seats.
Yeah, yeah.
He's just, you know, he's only burning 90 seats or whatever it is. So it's like, well, that's, you know, that's a cost that we can live with. Tough enough. Especially when they had. And they have no ad costs because they're 100% referral.
Yeah, that's right.
Right, that's.
Yeah.
So exactly. You add on your cost per lead.
Yeah.
You know, and if you, if you. If you're a business that has decides to go that route.
Yeah.
And spend all that money and then your ad cost increased by 50% for whatever reason. Oh, if you're underwater, mate, you're gone.
Yeah, yeah, exactly. Right. One of the. One of the. One of the things that I was talking to you earlier was when I realized I needed to like triple the KPIs for the outbounders. So I remember, like, it was always like 200 a day. That was kind of the average. And it's probably still the averaging. It's sort of creeping up now. But I started demanding 500 a day. That was like the minimum that I was sort of started. And it kind of came out of nowhere. And everyone was like, holy, that's so much. And I was of the thought that it was a crazy amount as well until we had a young guy come in and he was like, he's about 19, I think, at the time. And he came in and he was like, oh, I want to work with you guys. I was like, sweet, man. He was just his computer, CRM. Sit down, shut up, dial. Like that. And that kid was here. He's here for eight hours, like just A single day. Not a, not a particularly like, you know, any.
Just a normal day. Like honest eight hour day.
Yeah, yeah, it was just an eight hour day. And he had lunch, so he probably dialed for seven.
Yeah.
Or six. Six hours and 40, whatever is right. But he had lunch and he had piss breaks and just a normal day. And he did 1770 in a single day.
Yeah.
And I was like, oh, how the fuck is that possible? It turns out he'd fucked up. Nobody picked up the whole day because he was dialing Australian leads with the U.S. phone number in the dollar. Right.
Yeah.
So like, total fuck up. But I was like, huh, That's a fucking lot of dolls.
Yeah.
And then I, I was like, how is that even possible? And then I sat down, did the math and I was like, oh, you can do 280 an hour.
If no one's answering. It's just. Oh, you're just sitting there listening to a. Yeah, a dull tone.
Exactly.
Yeah.
Because it's four a minute.
Yeah.
And I was like, oh, so for a minute and then you've got, you know, 60 minutes an hour. I was like, oh, yeah, you can do 280. And then from there, you know, if you work for eight hours. Yeah. It's around like just under $2,000. I was like, oh, fuck, these people aren't working.
Yeah.
I had this like, realization. I was like, shit, they're not doing anything.
Yeah.
I was like, because how can you unless you set 15 people? Because like most people pick up and you have long conversations. But I was like, I was like, there is a world where you can get 25 sets a day. Yeah, there is. Like, you just, you have to speak to more people. And it's like these guys just aren't working. And it was a fascinating kind of realization because, like, it, it meant that like, I literally tripled all the KPIs overnight.
Yeah.
I was just like, oh, no, I think it went from 200 to 600. Yeah.
Yeah.
And even that is conservative. That's like taking it easy on people.
It's nothing. Yeah, it's nothing. Because again, like if you have a 15 minute sitting conversation, like, you know, so if you do 600, you have 60 pickups. If you're at 10% and they're not, because we know that right now it's like 3 or 4%. So like, you should get through 8 or $900 a day easy. Realistically, with a less than 5% pickup rate, if you're not doing $1,000 a day, you are not working. You, you are a part time job.
Yeah.
Right. Because it's just, you just sit there and unless if you're click dialing, it'll be a little bit less. Right. Because maybe you can do one, you can do two a minute. Right. If you just go boom. And then letting it ring out and boom. Letting it ring out. But if it's just on the auto dial and it's set to 15 seconds or even 20 seconds, like you're doing three to four per minute. So it's, it's just like no one's sitting down and just doing an eight hour day.
Yeah.
Because it's like how can, if you, if you can do 1700, let's just half it and go 800. So if you do 800 dials and you have 80 people pick up, how do you not have a conversation with 40 of them and set 20 of them?
That's right.
Yeah.
Especially if they're interested in your offer.
Yeah.
They're good leads. And it's like it's, it should be a no brainer. It should happen.
Yeah. It just, it doesn't make sense. And even if you didn't do it day one, if you like, then have a way of like, you know, you're calling them back because they're interested.
Yeah.
You call them three or four days later and you're sort of going through. Because you have a good system set up. Like there's no reason why 20 calls a day should not be achievable.
Absolutely.
And I've seen people do it. I've seen guys set 20 calls in a day and they're usually just like, you know, like. Because I like. I mean I've set, I've set 20 or 30 calls in a day just off DMing.
Yeah.
Like I remember I was on a plane ride with Jeremy. Where the fuck are we going? I can't remember. We were coming back from somewhere and it was like they had WI FI on the plane and it was a two hour plane ride and I just sat there on DMS and I did nine sets.
Yeah.
On DM in two hours. And that was just around. I was still like watching a movie over here and just going back and forth and just doing things and chatting to people. Nine sets.
Yeah.
Two hours.
Yeah.
My easiest thing in the world.
Yep.
But it's just because I sat down and did nothing else.
Yep.
We had, we had one chick like years ago, her name was Val and she would get like 18, 20 sets a day. And I remember we had like a big thing, big Sales sniper thing where everyone came out like that and she had these big long nails, right. And she would just put this all day like that. Just going for it.
Yes.
Like you'd be, oh, you do that. She's like, just, just, just all day, mate. Just feeding it on this phone. Absolutely going for it. But she just sat down. But it's like, oh, look at the work. I think it's like, okay. Yeah, but it's just an eight hour day.
Yeah, I know.
Like at work ethic would be like, oh, shit, that guy's working 11, 12, 13 hours. If you just sit down and work nonstop for eight hours, you do not have a good worth.
Yeah, that's right.
You just have a normal worth.
Yeah, it's eight hours.
Yeah, that's right.
Yeah. Yes.
And I guess the thing too, like with our model is like you talk about that situation in isolation, right?
Yeah.
You get a list. Let's say the list is 2000 and you go through that list in the day or whatever it is, right. You don't get a suit. But with us, with what we're creating someone on boards with us with their 2000, 3000 leads that are their best leads. The most recent leads.
Yeah.
But then also, you know, they go into a process, like a waterfall process, we call them throughout, you know, day one, day two, day three, whatever, going forward. But then also you have the ability there as your leads are coming in in real time with the urgent tagging.
Yeah.
You might be lead 100 in the list. Bang, straight up to the most urgent lead. Because they've just downloaded whatever it is, they've filled out a form, however it is, you skin it at your end. They're getting called immediately. And how many leads to some of these businesses generate a day?
Oh, mate. So, you know, it's. How long is a piece of string? Like, you know, if you've got, say you've got 50 leads a day.
Yep.
Right. Which, you know, seven days a week is fucking. Whatever. It's a 350 leads, right? So you're looking at, you know, so you said about 1400, 1500 leads a month, which pretty.
That's not, That's a ran.
That's not crazy. But it's like good, like middle tier kind of lead flow. You know what I mean? Like, that is like one person. Like the first day they won't have to work that much. The second day, they don't have to do that much. By day seven, they're. They're dialing eight hours.
Eight hours, boom.
Nonstop. Because that 50 new every day. It's like, you know, you're having someone, you're having a couple come through an hour.
Yep.
Right. So five or six people come through every hour and it's just like. Then they go down, back up, boom. Like that.
Yeah.
And then what it's going to do, it's going to go down those, that guy that just came in, then skip back down to these guys, go down, go back to. And then it will reset every. I think we had like every, every 180 minutes.
Yeah.
It goes back up to the top.
Yeah.
Right. But then every time someone picks up, they get moved off the list and then when they're, when they've been called the maximum time for that day, they get moved off the list as well.
Right? Yeah.
If they've been called the maximum time for the week, they move off the list. And then when they go through those different tiers. Right. Because like the guy on day 17 won't get called on day 17. He's getting called day 16 and 18.
Right.
So like you now, like, you're not getting that person. And so like you're always able to kind of recycle through the newest people. And like that's all done by the system.
And also too, like you might have a lead list that it's not necessarily going to be in numerical order. Like lead 140, lead 141. Just like that. There's AI, whatever you want to call it, machine learning, back end data that will call those people at the times where they're most likely to pick up.
Yeah, yeah.
But you're not just getting a random, just like straight down the list.
Yeah.
So you're making sure that your chance of whoever it is you're trying to call, they're actually going to answer one, they're going to be called from a trusted number, a Matt Rider number, Jono's Consulting, whatever it may be.
Yeah.
But two, they're also going to be picking up or they're also going to be getting called at a time where they're most likely to pick up.
Yes.
Based on a whole range of factors.
Yeah. So because again, it speaks to the data analyst company.
Yeah.
And instead of it like the data analyst company being used as like a stopgate, where we're utilizing it because we're friends.
Yeah.
Like that's, that's, that's why you, that's why you spend the money.
Yeah, that's right.
Right. So like that, that, you know, the, the enormous cost of the system, a lot of that Cost is you're buying the relationships to be able to do stuff like that because like, it will algorithmically figure out, oh, these people pick up the phones. Because everything you do on a phone is tracked.
Yep.
Everything. Like every call you make, every answer, like it knows everything you're doing. And so like there are patterns. Like it's, it's the same thing as like when you like it, like YouTube on your computer versus YouTube on your phone versus when you watch it on your TV. It shows you different shit.
Yeah.
Because it knows you're in the mood for different content when you're watching on those different mediums.
That's right.
You know, and so it's gonna, it's gonna present you with different stuff based off your behaviors. And it's no different with your phone. It's no different when you're picking up stuff. Like, you know, I'm on the phone like all day every day, but I'm very unlikely to pick up during the day.
That's right.
Yeah.
But like at that sort of like three to five, that's when I usually, if I get a call, I pick it up.
Cause I'm not like, if I'm trying to get a hold of you, that's the time I'm calling.
Yeah, yeah.
It's like I'm not on the phone at that time. And so, you know, all those things, all those things together, like you're giving yourself the absolute best chance of being able to really kind of utilize your leads. And like my, like, I've had SDR teams that have had a 27% lead to schedule. That's like the best I've been able to do. I want to figure out a way to get a 40% lead to schedule.
Yeah, that's right.
Like, that is my golden goose because my old KPI, when I was dialing leads for fitness was a 40% lead to sale, which is retarded.
Yep.
I mean, but we didn't know.
Yeah, that's right.
And without systems like this, it's only getting harder and harder and harder.
Yeah. Okay.
If you don't have, if you don't have a systemized approach that has relationships with the telcos, that has the machine learning in the background, that has the reporting, that has the skilled setters, that has all these things in place, you're not even going to close to touching that. No, it's never going to happen.
No. And so like I ran the numbers on like us versus like other options and it was really interesting because I was like, okay, cool. So I was like, you know, dollars per minute, pickup rate, conversation rate, booking rate from conversation. Because again, one of the cool things is because you have such intricate data, like, we can give you pickup rate per time of day, per state.
Yep.
Like, you know, like, you know, so it's just like, oh, hey, people in New York really pick up at these times.
That's right.
You know, or even like by lead. Like by lead campaign. Yeah, Just like, hey, the people on nine steps are systemized.
They're coming through at those times.
Yeah.
Like, that's like, so like, you know, or if. If it's all like, if Florida, right. And you're spreading out all over the place, we can just go, hey, just for your information, your Florida leads are picking up and booking at three times the rate everybody else is like, oh.
Maybe maybe shift some ad spend to Florida.
Yeah. Because like, if you're running the same campaign. You know what I mean? But you're running the exact same campaign in like, you know, a red state or a blue state, even if you just broke it up like that, it's just very different. People, like, California and Florida are like, as opposite as they get.
Yeah.
And so, like, from just a who.
Lives there Perspective, political affiliation, brand messaging, whatever.
Yeah, exactly. Right. So if you see the fact that, like, you've got a. A 10 booking rate over here and a 30% booking rate over here, like, but you could never. I mean, you could get that information, but fuck me, you'd have to pull some wizardry in the back end for sure. Yeah, like some proper wizardry. But we can just go, oh, yeah, like, that's a trend that we're seeing because it's just all there. Yeah, we can see it all.
Yeah.
And then if we're looking over it and we just go, here you go. Like, what information do you want? They're going to go this. Because everything that's being done on that, on our platform, everything is like fully trackable and at the touch of a button, it's just there. You've got to generate the report.
Yeah.
It's not like, remember that fucking dude when I was talking about it on Facebook and he runs a call center using ghl.
Yeah.
The fucking wizardry.
It's taking a platform and, like, customizing it in such a way it's so outside of what it's designed to do.
Yeah.
You can do it.
You can do it.
Oh, my God.
Yeah.
Like, just like.
Well, I mean, like, why not?
Yeah. Yeah.
But you still can't get around the fact that you're buying a number from a third party.
Exactly.
Yeah.
So it's like, how'd you get around that?
Yeah.
And then it was crickets, wasn't it? It was like, well, good luck with it. Yeah, I'm sure. Like that means you've got to start a new GHL every single time one goes down.
That's right.
Like, and you can't just do the sub accounts because they're all linked.
Yeah.
So you have to physically start a new dialer every time.
Brand new, from scratch.
Yeah.
Good luck, mate. Like, good luck with it. Yeah, it's just like, it's, it's. I can see why you do it that way because like it is the way to do it if you, if you just wanted to get it up and running.
Yeah.
But we're kind of lucky enough to be in a position where we've had successful businesses over the years and so we can afford to eat the, the. Take the pineapple.
Yeah, that's right.
Figure it out.
Yeah.
Because like we, we've been, we've. I think if you do it right, like no one's done it right. Because it's fucking expensive.
Yeah.
And also like, I don't, like, I, like if I'm writing the scripts, I think it'll. The scripts that I write for Outbound I think are better than most, but with the work ethic of the people that we have, the scripts that I can do, the training we can provide, given all the data that we have. Because like the training I'll give someone if they're like the pickup to conversation rate like that, like I'd literally have doubled a business that was doing 300 million a year. We basically doubled them just by fixing that one thing.
Yeah.
But they didn't know it was a problem and so we had to. It took us a while to figure it out because like again, their system wasn't set up even though they had a 58 person ISR team. SDR, ISR, like sort of like in like an internal call center. Again, because they're a 400 million dollar year business but they still aren't big enough. They still weren't big enough to sort of. Because they had 58 people, they weren't going to take on a 300 person minimum or a thousand person.
That's right.
Yeah.
Software system.
Yeah, yeah.
They could eat the cost but like convincing them to would be very difficult.
Yeah.
And judging them by the sales process we went through.
Yeah.
There's fucking no chance.
That's right.
Right. Because again, they don't really understand.
No, exactly. Even, even, even the people we want to build the system for us.
Yeah.
The process has been so long because what we're building hasn't been built before.
Yeah.
And we have to, we're having to build middleware for this system to talk to that system so everyone can plug their systems in. It's, it's a very complicated undertaking.
Usually it's just basically the only people who use that software are super large direct sales organizations. That's it. And so like sort of we're using it, all the functionality exists within it. So they're not having to make any new functions. It's just no one's combined it in that way.
Yeah.
You know what I mean? Like, so it's just like. Okay. But yeah, so you know those numbers, it was like, basically we should be able to do a new booking every 38 minutes with super conservative numbers, which is 12.6 a day on 51 leads a day.
Yep.
So if they give us 51 leads a day, we should be able to provide 12.6. That's kind of like once the person kind of gets up and running and figures things out, which is 63 a week, which is 270amonth. So if you have a 65% show up rate and a 30% close rate, that's 52 sales a month off giving us, I think it's a thousand leads. Yeah, 1083 leads.
Yeah.
So if you have a lead cost of 15 bucks, which you know.
Yeah.
Right in the middle of the park.
Yeah, that's 16,000. Right. And if you have an average sales value of 2500, that's it.
Yeah.
You're making 132,000 from that 52 sales all in, you're paying us 4794.
What a fucking cracker deal.
Fucking all in.
Go find a better deal than that.
Yeah, good luck. And with a lead cost of 16,000 and your closer at 10, at say 10, you're at 34, 000. All in sales and marketing. Right. On 132 cash. Yeah, mate, that's that. That's a GP of 97K on 132 grand. Me, mate, like if I would have had this while I was running seventh, I would have retired by now.
Yeah, forget about it.
Forget about it.
Yeah.
So like, just because like those numbers are so much better and it's because that pickup rate, when you take it from 2% to 25%. So 2.5 to 25 you10 times the pickup rate means that you get to speak to 10 times the people, which means you can generate way less leads.
Yeah, that's right.
Because, like, we were having to generate 30,000 leads because, like, we just. You just couldn't get to them.
Yeah.
You know, so you're just like, oh, we'll just keep pumping.
It's just, just putting them into a bucket, man.
It's unreal. And so then I did another one at 12.5. Now I'm predicting around a 35 pickup, but I wanted to be nice and conservative at 25. But even at 12.5. Right. You're, you're looking at, you're looking at paying us. Yeah, the same thing. Say 50, 45, 5740, 45 to $4,700. But if you have a 12% pickup rate, but you have a $4,000 offer, you're looking at basically an income of 174,000 all in with your closers and your lead cost of a GP of 130k.
Yeah.
So, like, you know, if, and if you compare that to like a booked call, which I think I put down here somewhere. But if, but if you compare that to a book call, like, let's just say you're looking at 150 bucks a book call, and for a four or five thousand dollars offer, that's completely normal. Like, I know people who are doing less, I know people who are doing more. Right. But if you're looking at 150 bucks a book call and you say 70, 65% of them turn up, so you divide that by 0.65, 50 divided by 0.65, you get 230 bucks per show. Right. And then from there, by the time you guys close at what, 30%.
Yeah.
You know, divided by 0.3. So you're looking at about $800 worth of ad spend just to get them there.
That's right.
You know what I mean?
And that's not including like, like if you had an SDR team doing other stuff around it.
Yeah.
You know what I mean? So, like just the, just the disparity, like 800 bucks a book call to do a two and a half thousand dollars sale. Like, it just makes no sense. Whereas, like, the GPS are just so different.
That's right.
And so what's that going to lead to? Like, if you, if you have a GP, like, let's just say you're running 40, 50% just to make the sale, which is not bad or uncommon. Like you, the only thing that's going to suffer is your delivery yeah, yeah. And. And so it's like you're either like, okay, well, let's ramp that. And then it's like just knowing we have kind of a lot less money to play with. Because if you want 20%, end of the day, you know, like 20% goes to the tax man.
Sure.
Right, yeah. And so you're looking at like say 40, then you got 60s and then there's only 40 left. You know, standard operating for a decent sized business is about 30, 35%.
Yeah, yeah, exactly.
You know, so, like, you're sort of. You're sort of in a shit spot. You're a 5 to 10% margin.
Yeah.
It gets real tricky.
Yeah. Simply because, like, you just cannot efficiently sell your leads.
That's right.
Yeah.
Whereas if you move to like, you know, a good quality phone number with like a decent intent. Lead magnet.
Yeah.
Speed to lead.
Yeah.
Good setters.
And off a thousand leads, you can make 50 sales. Y, man.
Yeah.
Optimizing that front end of your business, that first touch point.
Yeah.
Will transform your business.
Oh, yeah.
Transform it.
Yeah.
Also, you did nothing else differently from the point.
Yeah.
That a call was set.
Yeah.
If you did nothing else differently. Just that front part optimizing that. Increasing those pickup rates and those conversation rates and those.
Yeah, man. If you go from talking to 10 people a day to talking to 70. Yeah, man. What a difference. Like, just. And a lot of that's just one, people sitting down for eight hours and actually working. But two, like, that's an impossibility given the current systems that most people are running. Or you might be able to do it for a week or a month.
Yeah.
Until you get to the point where you've been flagged.
Yeah.
Because you're like, now it works. And now you double down on it. And then by doubling down on it, you break it.
Yeah.
And then you start again.
And you start again.
Yep.
So it's just show. But, you know, in looking back, I can see why no one's done it. It's a. Yeah, it's very hard.
Yeah.
It's.
There's.
There's a lot of barriers for entry.
Yeah.
But I think like, you know, and the billing system that we're doing, you know, there's going to be a joining fee depending on a few different things, but it'll probably be around the 10,000 mark.
Yeah.
And that's going to allow us to.
Write your scripts on board, get a team ready, train the team on your offer.
Exactly.
Get scripts sorted out, get your CRM onboarded with our System.
Yep.
Make sure the leads that you're providing are good leads and not dog leads.
Yeah.
Making sure your process of delivering those leads and like, you know, working with you on that end. So from day one, it's, it's pulling the trigger. Let's go.
Yep, let's do it. So yeah, and then from there they're just gonna buy in like 100 hour lots and so and you're gonna be I think 75 hours ahead at all times.
That's right.
So it's gonna be 100 hours and then you're gonna be, it'll go 25 and then it's gonna bill in 25 hour lots just in like an auto debit every time it's used up. And then if you ever want to cancel, then from there it stops there and then we fulfill the rest of the 75 hours and it's out.
Yeah.
Because we just don't want a situation where you get to the last few hours of your allotment that you've purchased and then the call stop. Yeah, we just want that, we want the phones to be running. We want people calling your leads.
Exactly.
Just keeps it really simple, really clean. It's a no brainer. It's not complicated.
Yeah, you just, it's basically like a five hundred dollar auto debits and we can ratchet that up, ratchet that down.
Because we, depending on, we can just.
Control how often your leads are cold. Right.
That's right.
So like if we want your leads, like if you want, if you want us, like, okay, we're going to send you 25,000 leads a month. I'm going to go, okay, well like in order for us to do that, we're going to have to go through like we'll probably be billing you daily.
Yeah.
You know, because we're going to have to have, in order for us to have a good speed to lead, which really becomes the metric. Or do you want to speed to lead or not?
That's right. Because that's dependent on how many people on your account.
Yeah.
If you're, if you're sending us, you know, 500 leads a day and you want a fast speed to lead, you need five, six people on there.
Yeah.
Which means that like you're going to be going. If they're going eight hours a day.
You gone for that, they will.
You're going 40 hours a day.
Yeah.
You know, but in order to, in order to kind of do that, the difficulty in hiring for that is crazy. So like if you do hit a hot offer and you do hit something that's cranking, you can just tell us to turn it up.
Yeah.
And we just go, yep, sweet, mate. We'll just real. We'll just allocate more resource towards you or even speed the dollar up.
That's right.
So it's like, okay, we'll just, we'll pump through these a bit faster.
Yeah, we'll just, we'll just, we'll just reduce the admin time to like, much at all.
To nothing.
Yeah.
Just to get them through.
It might fuck with your reporting a little bit, but if you want us to get through them faster, then, like, we'll get through them.
But I guess what you're saying is that we have ultimate flexibility on ramping.
Yeah.
Manipulating whatever. Whatever it is that you need for your business.
Yeah.
While we can facilitate it.
Yeah.
Because like, you know, if you, if you figure out something that's really working, like in order for you to put out ads and then hire, train, manage and onboard that sdr, it's six weeks later.
Yeah.
You know, or three weeks later if you're a fucking rock star. Right. But like, you know, with us, it's sort of reason why Sales Sniper was, was a success because like I used to say, we're an instant international salesforce. There's no other people that you can go, hey, I want my reps. And I go, how many?
Yep, that's it.
So for us, it's like, hey, we need, We're. Hey, hey, we're gonna double ad spend.
Next month because we got a new product off or whatever.
Yeah.
Or we just took on some PE and we're gonna, we're gonna go from spending a hundred thousand a month, 200,000amonth, and go, okay, like, you might. You're just gonna get auto debited every 20, every 500 hours. Yeah, whatever, mate. Whatever it is. Every 25 hours for like, high five, you know?
Yeah.
Like, if you want to pay us for, you know, 100,000 hours up front, fucking go for it.
Yeah.
You know, so I think, like, it's a, it's a disruptive way of doing it. I think, like, we haven't even talked about, like the SDR placement models and.
No.
Yeah, we're like, you know, people are getting people off the street and they're.
Truck drivers and just so not suited for the work.
Yeah, yeah, yeah.
You know, and again, they're only going to want to be there for a.
Short period of time until they bunny hop to the next position because they want.
Yeah, exactly. And the Interesting thing is as well is like the thing is like when lead flow slows down, which inevitably there's an ebb and flow to lead flow. You know, we're just, we're just having a conversation before this with the, with the, with the business, with, with Dane and them and it was like, yeah, we always have awesome Junes, November's, Januarys. It's like so you're always going to have higher lead flow during those times and then sometimes lower lead flow. Or if you're like an events company.
Yeah.
It's like ramping up to an event.
Yeah, yeah. Like, you know, it's so difficult to hire for that.
Yeah.
Whereas like what we're trying to do is like we're just trying to take all that away because we've just been doing that for a long time. It's just like take all those things, you know, like events companies just ramping up for events. You know, like we've worked with a Couple events now, GymCon last year and Coaching Con this year and it's like the difference that something like this would make. If we could just go, well guys, like you're getting the name, email, phone number and then selling the ticket. Just give us all the phone numbers we'll just go through. Because I would love to be able to get it to a point where we can sell like lower ticket products like 2K and under.
Yep.
Because with clickfunnels we do that.
Yep.
So we sell their 1 and 2k with the same team, you know. But that'll be stage two.
Yeah.
So yeah, I'm looking forward to it, man. It's going to be fun.
So looking forward to it.
When are we launching isap?
As soon as it's ready. Which is one.
July 1st.
July 1st. July the 1st. July is go date.
Yeah.
We will have a.
We. We have our developers under the pump.
Under the pump. I smashed them.
Yeah, yeah, yeah.
The email they sent there was very comprehensive after that.
Yes, it was.
Yeah.
Yeah. He got the call, hey.
Get right.
In the elevator and walked out.
Deal with it. Yeah.
So July 1st. July 1st is. That's when it's happening.
Yep.
And we've got, I think we've got. I think it's like 50, 50 full time SDRs that are. We're going to start training like the, their whole onboarding and training process is starting to happen.
Yeah.
And the goal is to have 300 within. Within sort of three to six months. Sort of smacking it out full time.
Yep.
So the amount of dollars that we'll be doing will be fucking outrageous.
Yeah.
We've already got quite the wait list.
Ready to go, but we will be putting a link down to. To. To sort of inquire or join the waitlist. The website's tbd.
Tbd.
Building it as we speak.
Yep. Yep.
And then we're flying over in June.
June.
Yep.
To go and sell the world.
Yep.
Sdr call center, hats in hand.
Yeah.
Oh, baby.
Stop. Dumb retainers.
Stop down retainers. Yeah, that. What was the more corporate one as.
Well, like small die dial, repeat.
Yeah, small dial, repeat.
Yeah, yeah, that's the. That's the corporate friendly, corporate friendly one.
Yeah.
And then the other tagline was bringing enterprise level software to everyday businesses.
That's right. I like that one.
Yeah.
Because it is. It's truly enterprise level.
That is, that is what it is. It's proper enterprise level software. Like, you know, it's like you can get things like Salesforce, all that kind of stuff with just Legos.
Yeah.
Whereas you look at like a Dynamics 365 in terms of a CRM.
Right?
Like far superior.
Yeah.
But it's an enterprise level product. Like Salesforce is like a pretend enterprise level product because like it is. Everyone can use it.
Yeah.
You know, but when something's actually enterprise level, like not everyone can use it.
That's can't.
Yeah.
Like Oracle has a giant CRM.
Yeah.
I think the biggest CRM in the world is Dynamics 365. It's the Microsoft Suite one. Yeah. Which most people don't even know about. But it is like the number one most used because the people who use it have thousand fucking seats on it.
That's right.
Yeah.
You know, like, what's that consulting company that has like. It has like. I think it's the number one employer in the world. It's.
I can't remember name escapes me.
Yeah.
I can't remember, but they're like the number one employer. They all use fucking Oracle.
Yeah.
And Dynamics and shit like that. It's just like these big giant softwares where everything is just seamless because everything's in one little chunk and it all works together. Whereas you look at like Salesforce, just a whole bunch of different Legos.
Yeah.
And it's, you know, there's a lot of. You know, I've worked with Salesforce on another one of my businesses because that's, you know, that's a system we have to use and it's so complicated. It's so. It's, it's such a. It's such a Pain in the ass to deal with that. It's for most businesses. For most businesses, this is way overkill. Yeah, it's massive overkill.
Yeah.
So.
And then, you know, you're still just plugging and planning different dollars.
That's right.
Yeah.
And you still. It's still the same outcome, right?
Yeah, it's the exact same.
Yeah.
You know, you just can track your lead journey a bit better.
Yeah.
Like HubSpot again, it's a good, great. I think it's a great CRM probably. I think overall the best CRM. But it becomes, if you have good lead flow, it's astronomically expensive.
Yeah, that's. It gets really, really expensive.
But the good. This, the really high level dialers don't. Don't talk to it. Yeah, they really don't even. It talks. They talk to Salesforce, but you sort of lose some stuff.
Yeah, that's right.
Whereas like what we're doing is building it all in the one thing. Because we don't, we don't need to like be in stuff.
No, that's right.
We have the middleware. The leads come in, they come into us, they're allocated towards your business. We track everything per campaign that you're running. And then from there, like, you don't have to pay our software, you don't have to pay software costs, seat cost, dialing costs, nothing. You just pay the hourly rate and all you're paying is for the, for the, for the, the cost of the actual dialing and stuff like that. And then, you know, if we bang out 12 book calls a day, you're paying us 60 bucks. Comms a day.
Yeah.
Bargain.
Yeah.
And transforming your business.
Yeah.
Like from day one. Absolutely, from day one. So that's what we're here for.
That's what we're here for. Transforming bodies and lives. Right.
All right.
Make you so. Make you so rich that you can be as fat as you want, then.
You can actually be one of those real entrepreneur bros. Like really actually making money. Making the money that.
Yeah.
You know, instead of having your Lambo.
And finance living in a one bedroom studio, but you got a Lambo, so.
Just don't ever show people. Yeah.
