Matt Ryder breaks down why sounding like a salesman kills deals. Buyers clam up when they sense pressure, so the first move is to drop the sales voice entirely. He uses a car-yard analogy to show how people protect themselves when they smell a pitch.
to a car yard and go, oh my God, you have it. How much money you want for this car? Okay, I'll take it. You know, so a lot of the times when we're in sales coaching sessions, that's the first thing we fix. Okay. People come in, they're like, hey, how are you? It's Matt from XYZ. And I just really am looking forward to talking to you today. Immediately you go, you cannot be perceived as a salesperson. Okay. You just cannot, because true buyers hold their cards close to their chest. They don't want to give you the leverage.
