The importance of personal branding

That coffee down. This would be something we should talk about. And I think both of us, at about the same time, and I think we sort of spoke about this one time at my place, and we sort of put it out as like a YouTube video link to that, but we spoke about how we had made the conscious decision of, okay, like, our own social media profiles were going to be the front of our businesses.

Yeah.

And that. That requires, like, a change in the way that you would act. And sometimes since then, I get kind of not jealous, but I. No, definitely not jealous. That's not the right word. But I'm shocked by the way that some people interact online. And I think, do you not care for your personal brand, sir? And then I realize, like, oh, no, they don't. Because if you got a job somewhere and you're getting paid a salary and they don't care about what you do online. Like, I see a lot of people just getting up to madness online and. And it shocks me.

Yeah. What's even more shocking is the people who do rely on their personal brand, but they still just yolo it.

Yeah.

So, which I do kind of respect.

Like, to a point, but I think, what sort of triggered this?

And I won't.

I won't even bother saying the post and certainly not the guy's username because I don't want to sort of add any traction to it. And it's irrelevant. Like, I don't give a shit about the guy, and I'm sure you care even less than me. But on a post, it was on Instagram, someone commented, moobs you.

As in, what does that even mean?

Man boobs. I know. So I was like. I thought maybe, like, might be a friend of yours. Like, because, you know, it'd be like, a funny sort of thing to say, because people do that to me all the time. Because I do indeed have members. Right.

So I have a powerful chest chat.

But. So the guy is a personal trainer, right. And is advertising on his Instagram, like, hey, come be a person. Like, learn from me. I know everything.

Maybe he's one of those guys that yells at you until you feel bad about yourself. Well, from there you get better.

So then his link in his bio is to another Instagram page where he's claiming to be the squat king of something or other. And the link in that bio is to a church project where he's, like, claiming to be, like, super nice guy, Christian dude. Right. And so I looked at it and I was just like, oh, dude, this doesn't act. This doesn't add up. Like, you're. You're claiming to be one thing and you're acting in another way. And I think that's an interesting pitfall that I wanted to discuss with you in that you have, you know, you made the conscious decision that within this, you know, conglomerate of companies and everything that's going forward, there was a day where you were like, oh, I am now accountable to all of this, and my online activity has to reflect that.

I think I could probably find the exact day because I'd be able to go back into our group chats when I said, hey, boys, just so you know, personal Facebook's gone full business. Feel free to unfriend. Yeah, yeah, Unfriend, unfollow.

I remember, I remember thinking, oh, this is gonna be interesting.

And I think, like, actually another experience and it was very similar, which is kind of like people, which is kind of wild. Where it was a. It was a guy who ran a like, men's, like men's well being Facebook group, right. And he comments on one of my ads going, not this cringy fuck bag again or something like that, right? Like, I was like, I was like, oh, this is interesting comment. Let me click this guy. And then it went through, and then it went through to a Facebook group which was like, men supporting men, right? So what I did is I joined the Facebook group and then I'd screenshot of the ad and I was like. And then it was like, I went through and then I posted and I was like, I'm joining this group because I'm being bullied online. When you got a couple of extra minutes on the toilet, you know, you can really do some damage if you understand how the Internet works. Yeah. So it was quite fun. I got booted out almost immediately, of course, because people don't like being held accountable for their actions. But I just thought it was really interesting. But yeah, so I made an active decision because I was like, well, personal brands are just way easier to grow. You know, like, it's hard to grow Coca Cola. Like, you know, they put cocaine in it. That helped, you know, I'm sure that's.

How they got it going.

Exactly.

Yeah. But initial seed funding.

Yeah, exactly. But it's just people. People attach to humans way easier. But then it's like, now you're a brand and now you're responsible and accountable.