The NEW Way To Do Outbound Dialing in 2025
Matt Ryder breaks down how outbound dialing works in 2025, covering spam flagging, regulatory compliance, and new software tools that help sales teams reach prospects without getting blocked.
Everything that you're doing on your phone is being tracked. And every text message you do, every call that you make is all tracked in real time. And they're tracked by algorithms. The reason why your phone works, everyone done outbound on their phone, and everyone's like, these fuckers just pick up. Like, it's weird, like 30, 40% of people picking up the phone. It's because there's two things. One is that so what dialer IO is, it's a full dialing software. And I'll tell you some of the clever things that I did to boast. So the first thing is, so what happens on our software? If you can see, they have 200 numbers, they do about $70,000 a month, and they only have two numbers that are flagged, which might not sound impressive, but it fucking is. Hey, guys. So today I'm gonna be talking about not just like my stuff, I'm not gonna make IT Pitch Fest 2025. What I'm gonna try and do is give some kind of tangible action points and steps that you guys can do and take away, right? So Dow IO is my newest venture. It's an outbound dialing software, right? And so what we're going to do is talk about how to do outbound in 2025. It's getting more difficult and seems to be a bit of pain in the ass for absolutely everybody. And so I wanted to try and fix that. So my. So I've been in sales for a long time. I had a sales agency called Sales Sniper. We did the sales for 157 different offers. So. So I've seen a lot of backends, right? And I've also done a bit of sales for people as well. And so I learned a lot about outbound sales and lots of different types of selling because I've sold a lot of different offers and I've had hundreds and hundreds of sales reps over the years. And then during that same time, I also then became the sort of one of the partners. So I was an equity partner and then I was a CEO of seventh level for four years. When I came in, it was about 20,000amonth, and then it was at about 3 million a month when I left, right? So before that I was in Special Operations Command in the Australian military and I was a sniper. So that's me in Afghanistan in 2008. Fucking spreading freedom with bullets, right? Because if you don't want to be free, I'll fucking kill you.
Right?
So that's what I did before this. And it gave me a pretty good mentality around like, how to use data and how to be quite strategic and sort of, you know, try not to miss as much as other people. So in 2023 to 2020, 2023, I paid $15 million in commissions and did $150 million in sales for sales sniper and seventh level, we just, we did lots of sales. We sold a lot of people to a lot of things. These are some of the people that I've done sales for. So there you go. Tony was on all of those accounts, I think at one stage, right. And now I have dialer IO. So dialer IO is like the crescendo of trying to fix all the things that pissed me off.
Right.
I built a dialer with a deep seated hatred of outbound teams and SDRs in particular. And so what I wanted to do is fix as many of the problems as I possibly could. Because at the end of my tenure at seventh level, we had 55 full time outbound staff and we were doing lots and lots of dollars. We had around 35,000 leads, new leads a month coming in and we had like a 2% pickup rate. And it seemed like no matter what I did, no matter what we did, no matter what we bolted on, we could never get good reporting. We could never sort of figure out what people were doing. It was really difficult to hold them accountable. We couldn't talk to enough of our leads. And like, the more I looked into it, the more non compliant things you had to do in order to get a good result sold, right. And so that's why I built dialer and also like software multiples.
Right.
It's more fun to sell things that can sell for a lot of money.
Right.
So I really hated the whole premise of outbound. Like I love it as a sales methodology. I prefer outbound to inbound just as an actual like personal preference. I've been in sales full time since I was like, I left the army at like 26, 27. And I've been in sales pretty much full time since then doing fitness sales and all that kind of stuff. And I would prefer to call leads rather than have inbound leads.
Right.
As a, as a personal preference. Cause I have more control. However, running an outbound team is extraordinarily frustrating.
Right.
The pickups rate seem to suck, the contact rates suck. Contact rate for reference is like the leads, the amount of leads you get to the amount of people you actually speak to.
Right.
Keeping SCRs is accountable is very difficult, especially in podcast post Covid in like kind of a. Not in like in a like remote environment.
Right.
Five points for anyone who can figure that one out. Spam flagging. Yep, there you go. And then speed to lead is really hard to track. I heard some people talking about it before. It's also very difficult to achieve. And overall the outbound data just kind of sucks.
Right.
Um, so that's like the real issue and that's the issue that I sort of tried to solve. And I'll take you through how I solved it and some of the things that are getting that are, that you guys can implement. But just overall what I found is that, you know, outbound is just kind of getting harder.
Right.
So. Alrighty. So what I'm gonna be covering today is first, spam flagging and how it works, how to prevent being flagged and what flagging actually is. Using AI to call leads, the goods, the bads, and how you should do it if you're gonna do it. Pickup rate, contact rate, speed to lead, sales rep, transparency, how to get real time data and what data I think actually matters, and then compliance, which is the most fun one that absolutely no one wants to talk about. Right, okay. So pickup rates, okay. Anyone here struggle with pickup rates? Yeah. Raise your hand. No, Everyone else has fucking cracked the code. Good. All right, so the average is 4.3%. Okay. Now a pickup rate should be calculated off a single dial, right? So is anyone here like triple dialing, quadruple dialing, quintuple down leads and counting that as one? Yeah, yeah, that guy right there, you got a little. Yeah, I see your face. All right, so that's about normal, right? As a, as a sort of pickup rate. And there's a lot of things that people will then do because pickup rate is a top of funnel metric, right? So it's sort of like, it's like, you know, it's the equivalent of like your click through rate on your ads, right? If you can double that or triple that, then you can double and triple everything else, everything else being equal. Right? So that was the number that I sort of wanted to go after because we had worse than that. We were in the 1 to 2% range. I now know why I had no idea at the time because once I kind of sold, I had some money and I was like, I wonder if I can go down the rabbit hole and actually figure out how to solve this problem. And so turns out you talk to a bunch of people who are kind of middle management at spam monitoring companies and you offer them $5,000 for a couple hours of their time, they're usually gonna say yes, and then they're gonna tell you just kind of how the actual system works. Okay, so there's a lot of ways that people fix pickup rate. The first is that they multiline dials. Anyone here? Multiline dial. Like, parallel predictive, yada, yada, yada. Sweet. That. That's a. That's one way that people do it, which is just like, I will dial five people at once.
Okay.
And then that will give me a better, like, perceived pickup rate. The other one is like, local presence wrapping. That's another way that people try and fix it. So they use a system that wraps their number in a local presence. There's some issues with that. They use number verification. Is anyone else using that number verification? Right. They use a service to do that.
Right.
There's like spam monitoring, right? Where you figure out if your numbers are being flagged, and then you kind of, like, burn them and just kind of cop the money. Another one is, like, calling from personal phones. Okay. And then using AI agents. And then just like. Just like straight volume. You just, like, smash things and just like, dial to living bejesus.
Okay?
So, all right, so now this. These are, like, why these things don't work.
Okay?
So unfortunately, all of those things are like. They're like sort of band aid solutions, but they ultimately make everything worse. All right, so I'll take you through, like, kind of one by one, and I'll explain to you what they actually do. So multi line dialing is a convention that is like, you just absolutely smash through dials, but you burn phone numbers like crazy.
Right.
Also, it's extremely easy to pick up and monitor. So everything that we're doing on phones is being monitored at all times.
Right?
Not necessarily what we say, although depending on how far in the conspiracy rabbit hole you want to go right then.
Right.
But everything that you're doing on your phone is being tracked, and every text message you do, every call that you make is all tracked in real time. Right. And they're tracked by algorithms. And so, and there are a couple in particular, that in 2019, when Trump changed the TCPA to be far less friendly to the businesses and far better to the consumer.
Right.
Which I would argue is probably a good thing because, like, it stops grandma from getting scammed and all that kind of good stuff, then what it did is it, like, created a new. A new kind of flourish in an industry of, like, spam monitoring.
Right?
So. So there's like, the major carriers are at And T, T Mobile, Verizon, you know, Sprint. And they all have unique ways of monitoring for spam and they all use different companies to do it. Okay, so if you have spam monitoring right now and it just says flagged or not, it doesn't tell you anything.
Right?
Because you have to. Because each carrier has a different percentage of the market and each carrier uses a different company. Like AT&T uses Haya.
Right.
And then you've got Newstar, then you've got Orion, you got tnt.
Right.
And they're all companies that provide spam flagging services to protect the customers of the carrier. Does that make sense? Yep. All right, cool. And they all have different thresholds. So T Mobile is the least tolerant of all of your shenanigans.
Right.
I can tell you that right now.
Right.
And AT&T is recently bringing in all new numbers that go onto a VoIP network.
Right.
So our phones don't call from a VoIP network, but your dialers do.
Right.
They're all coming in pre flagged. And then you have to prove that you're not a scumbag.
Right.
So these are some of the issues that you have to deal with. And then people think that you use number verification or use like a remediation service in order to fix that. That's again another band aid issue. Because what you're not fixing is the underlying core root of the problem, which is the number behavior. So using things like multi line dialers just confirms their presupposition that you are a scam call center. Now you are not a scam call center unless you are.
Right?
However, like they don't know that because you act like one. Okay, does that make sense? Right, because what you're being compared against is your phone. Okay. So if you don't act like you do on this, then they are going to say you're probably not this. Okay? So because they want you to manually dial, they do not want you to use an atds. Everyone ever heard that before. Automatic telephone dialing system. Well, you guys are about to get a fucking rude shock when I go to the compliance bit. All right, how do I go backwards? Yeah, there we go. Okay, so that's one. So multi line dialing, right? It's really obvious you're dialing an absolute ton. It's very clear that's not a human like behavior. So you're instantly or very quickly, probably within two hours going to flag most of those numbers. Okay. Local presence wrapping. Okay. Local presence wrapping is a legal gray area at best. I will Tell you that right now because you have to have the number provisioned in the United States. According to FCC rules, the number must be provisioned for your business and the caller ID out must match the caller ID in. So if you have the numbers provisioned for you and you have a way of rotating them appropriately, right, Then you can do local presence. There's no problem with it. However, if you're using a pooled system, there is a problem, okay? So it is a gray area at absolute best, right? Also, you're using a pool of numbers that is being used by every scammer on the fucking planet, right? So you just. Someone just got scammed grandma with number, yada, yada yada. Because it's coming out, being pulled and then that's the caller ID that's being wrapped onto it. And then all of a sudden you call and that's the same number going out. Some dude goes on Reddit and says, my grandma was scammed from X number. And now it's your number. It's a stupid way of doing it, right? And pooled systems are just not gonna last a long time.
Okay?
So number verification, that's another one that people use. Okay? Number verification, right? What it's doing is like again, you're only doing it with one of those four companies. So unless you have number verification on every single platform that covers every carrier, you're really not solving the problem you think you're solving. T mobile has about 33% of the market, right? AT&T has like 34% of the market. So if you're like, I've got number verification, spam monitoring, and it doesn't tell you what carrier you're on, you're probably just on like Metro PCs, right? Because that'd be the cheap way of doing it, right? And if you don't tell anyone, just go on the shit ones and then charge people for it. But you're not going to know because you're probably not going to look into it or ask the question because you don't know to, right? And this is the stuff that I started to uncover because I was infinitely infuriated by calling so many leads all the time and not being able to figure out the problem. Okay, Calling from personal phones, right? Again, not a great way to do it because technically all call records must be stored unless otherwise done in a data retention policy for five years. That is a law in the United States, right? So the call record has to be tracked. The call log, the recording, right? Who made the call to who, what call what phone number was called and what number it was called from anyone doing that. Sweet, right? So that's why calling from personal phones is not a great idea, right? Although it is really effective. And I can explain why using AI voice agents, I think it's probably a cool way of doing it. There are some issues with the compliance side of it, right? Because like the rules, the AI has to state that they're an AI. They have to provide an opt out right in in the conversation early on. And the TCPA opt in box that you guys all have on your ads has to expressly state that one you are calling from an you are calling. This is what you have to have on your opt in box.
Right?
It's a long one, but that's what you have to put right? So you can take a photo of that or I can give it to you later. In the same way where if you're using a power dialer, Anyone use a power dialer and order dialer here, right? Do you say in your opt in box that you're going to call them from an atds? Sweet. This is non compliant. You can't make a phone call, right? So if you do, you just, or you can actually. That's not true. You just can't call cell phones, right? So every single dial is a $500 fine. Just so you know, if someone decides to sort of go after you, it's pretty easy. You screenshot the number, you send it off to a whistleblowing network and then you get 30%. It's fucking not bad, right? It's a good little business model there. Okay? So. And again, I knew none of this. Running a business doing hundreds of thousands of dials, being the CEO checking it off, I knew none of it because it's sort of not many places, okay? And so but the compliance, the ones, the reason why I harp on it is because it's one of the reasons none of the systems work. Because everyone is forced to do things that work, right? Triple dial, quadruple dial, just fucking go after them, call them whenever, right? You have to do it because none of the systems have ever been designed by anyone who's ever sold a fucking thing in their life or ever actually been on the phone. And so like they're not thinking about these things and they don't know that you're going to be doing $400 a day. They don't know that like you're going to try and achieve a speed lead. What they're trying to do is create a product, profitable software company, which is fair enough. Like I don't have a problem with that. And if you're doing low volume, B2B, right. A lot of this stuff isn't going to affect you too much.
Okay.
However, if you're doing more B2C or more high volume stuff, then it's going to start to be a problem.
Okay.
So. Alrighty, let's go.
Yeah. All right.
So this is how, this is what they track. Okay. So this is what they're looking for. This is how these numbers. Because basically what determines the success of your outbound is your speed to lead, the quality of your setters. Right, the quality of your leads and your ability to actually talk to them.
Yeah.
All right, cool. So number one is dollars per day. About $50 per day per number is about the max you can get away with.
Right?
So if you're doing any more than $50 per day per number, you're gonna be flagged pretty quickly.
Right?
Now flagging is like the kids say, it's like a spectrum, right? It's not just like on or off, right. There's like gradients of flagging and it will cascade by carrier, right? Usually it's T Mobile, then AT&T Sprint doesn't seem to give a shit, to be honest. But so, and then it kind of cascades down the worse you get, right? And then you end up, once you've got rid of like the three or four major carriers, then you've got the apps, right? Robo Killer. No more Robo. Then you've got like, it goes down. That's why has anyone experienced, like they get a new dialer and their pickup rates are high and then it just kind of like does this over time, right? That's you losing carrier, that's market share, that's what you're losing, right? So that's like, if you can picture it that way, right, you're losing 30% of people. 30% of people. 30%. Then you're on like the real regional carriers, right, that have like 4% of people. It just goes down like that. Then you hit what's called an FTC flag, which is where it calls for the agent but not for the person, which is, I think, a particularly cruel trick that they played on people. But it's kind of funny. But that's when you have like 1% pickup rates and it goes straight to voicemail a lot and stuff like that, right? So that's what that is.
Okay.
I've seen a lot of people with that.
Right.
Doesn't mean the FTC boogeyman is going to come after you. But it's called an FTC flag, right? The next one is consistency of dials. Okay, so who here uses their phone the exact same amount of times every day? No, I don't either. Right, so it's looking for that. Because if it's not that, then it's obviously something else. If it's 50 dials every single day, that will raise a flag, right? Talk time. If you have a very low talk time per call, right? So every then, then it raises a flag, right? Voicemail usage. Voicemails are one of the worst things you can do if you want to have a high volume outbound, right? They trigger spam flags again because like no human leaves 150 voicemails a day, right? Like no one does that unless you're a psychopath, right? Abandoned rate. Does anyone know what abandoned rate means? Does anyone hear multi line dial? Raise your fucking hand. I know you did it.
Right? Right?
Do you know what a banner rate means? All right, that's a problem. So if you go over 3% of banner rate, it's a massive FCC violation like that one, they'll fuck you for like, I guarantee you, right? So that means that like people who you're calling, whether it be inbound or like one of the multi lines, you hang up on them, right? 3%, the cutoff they get super shitty outside of that, right? Pattern dialing. Pattern dialing is like, you know, when you use a power dial, it's like 15 seconds every dial. That's a bit of a pattern, right? It's pretty easy to pick up. That's what they're looking for. Oh, hello. High usage too quickly, okay, that's kind of an easy one for you guys to fix. Get like 10 times the numbers you think you need, right? And have some VA in the Philippines, use them to call each other, right? Just warm them up. Because like no one gets a brand new phone and makes $150 day one, right? And then fucking kicks it away and doesn't use it again for a month, right? No one does that. So again that's warming up numbers, okay? So because otherwise it'll just flag it instantaneously inconsistent usage, okay, who here, when they get spam flagged, they like rest the number they rest it from for a while. Anyone do that?
Right?
So if you stop using the number, the flag never goes away, right? So but you can make it go away. You just have to wind down the usage and cool it down rather than warming it up, right? Attestation attestation levels. Okay? So the reason why your phone works, everyone done outbound on their phone and everyone's like, these fuckers just pick up. Like it's weird. Like, like you get like 30, 40% of people picking up the phone.
Right.
It's because there's two things. One is that this has what's called T1 routing.
Right?
So like routing phone numbers. I know this is like kind of tedious shit, but like it makes, it starts to make sense. Why, like you're getting fucked around a bit, right? So think of like Spirit Airlines, right? When you want to go to like LA, to New York, you have like 17 connections, okay? The chances of one of those planes being late is pretty high. Chances of missing one is pretty high. It's a piece of shit experience, Right?
Right.
That's what most dialers use. They use T3 routing because it's cheap. It's on the Twilio network.
Right.
Twilio is meant for texting, not calling.
Right.
Some people made an API that made it call. That's fine. However, that's why there's like. That's why there's like, like, like ghosts in the machine. There's delays, there's like echoes, there's like inconsistent caller ID shit.
Right.
This is the problems with that network. It's a great network, but. But it's not great for calling. Okay? That's why like no large enterprise uses that network, right? So it gets scored at the routing station and there's like a bunch of different information packets that have to come with it. And the more routing it goes through, the less of that information that gets there, the lower it scores.
Right.
And that's what decides whether or not it gets delivered well or not.
Right.
So that's a score. Okay. So you want an A is the highest score and then B and then C. Okay. So anything coming on a Twilio network is gonna come through as a seed, usually Stir Shaken protocols. Has anyone ever seen Stir Shaken verification shit going on out there? Anyone ever like paid for that? If you do, it's a scam, don't do it. Stir Shaken is the protocols that decide like how good phone numbers are.
Okay.
And then you've got adherence to TCPA and basic telesales rules. Okay. Is anyone not aware of what the TCPA is? I know you guys don't know. Look at you. No, we don't for sure. We follow it.
Yep.
Targeting. Yep. Something or other. So TCPA is the guidelines that dictate. It's the telecommunications consumer Protection act, okay? So it protects consumers. So you can't dial them 4,000 times a day, right? Those are the rules that govern, okay? Now each state has got different times, okay? So there's like federal rules and state rules, but like you cannot call anyone in Florida past 8pm if you do, it's a little fine y fine, okay? But like Louisiana, you can go to nine. Most states are nine, some are eight.
Okay?
You can't call on voting days in some states if there's a state of emergency, like when Hurricane Milton, you can't call Florida, right? You just can't do it if they're opt ins or not. Guys like this TCPA is exclusively for opt in leads, just so you know, right? So this is like, please call me. You know that, right? And just like you're not allowed to use a dialer unless you expressly say that you're going to be calling from an ATDS system. Otherwise you are pigeonheled into only calling landlines, right? So you have to add that in. Everyone add that in. Automatic dialing, automatic telephone dialing system, okay? That gives you permission to call from a dialer. Again, you can manually dial them, but if you're going to auto dial them, which is a non human initiated dial, you have to let them know because the FCC fucking hates auto dialers. They hate them with a passion because every scammer that's ever scammed a scamming has used one. And so they want to make sure that people don't use them like irresponsibly. Okay, all right. Ba boom. Okay, so how does that, you know, okay, sweet. So that's all a little bit doom and gloom. I know that, right. But there are things that you can do first. You give me some money and I'll fix it all for you. But I basically, so my whole. I sort of discovered it took me about, I'd say six to 12 months to figure all that shit out, right? And the first iteration of what I did, so I launched a call center and that was basically so that I could figure stuff out without having a front facing ui. And so I had a lot of clients and I was, you know, we were doing you know, seven or eight hundred thousand dollars a month. And so we started to learn a lot and we started to go, well, okay, well that didn't work because the first time we tried we had like 3% pickup rates and everything got spam flagged in the first three days. And we're like shit, that didn't work. And so we just systematically over the course of the last year we just kind of figured out what works.
Right? Right.
And so let me go through this. So like in order to make it work, there's a couple things that you kind of have to do. So the first is that conservative dialing works better than non conservative.
Okay.
So because you have to realize that the system is too big to beat, like you will not beat the teleco algorithm. You just won't. Like you're not going to be able to come up with some fucking fancy dangled thing that like you can dial people horrendous amounts and harass people and they're not going to figure it out because everything that we're doing on a phone is monitored. And so you have to learn to work within the system, right? That's kind of the key. So what we did, well, what I sort of came up with was like, okay, well what if we just like put in super conservative and try and make everything that we do work within a system. And so the first thing I did was I need to get on a system that's not gonna be like tier 3. I needed a T1 routing system. So that's what I went out and found. So I went out, negotiated and got access to a T1 routing system, right? And so, and then we got onto a really good VoIP network and then it was like, okay, like how do we start to do this? And so we, those behaviors, right? Those, those behaviors, we rotate the numbers dynamically using our software to make sure that we don't trigger anything, right? So that's what we do. So that's how we solve the problem. Right now if you go on some website $IO, I have like guides on things that you can tangibly do to fix some of these things yourself. Because I think like it, there's, there's no point everyone buying software. I mean you definitely should, but there's things that you can do, right, in order to fix these things. But you have to be quite diligent about it. And it is pretty much a full time job, right? And then that's not including if you want to have a good speed to lead and all that kind of shit, right? Because all this stuff is great to get not flagged and getting not flagged is a big deal because if I was to look at most of your numbers right now, most of you would be flagged on most carriers, right? It's just kind of the way that it is. And then, and then you end up having a lot of numbers and you end up Having a lot of cost over time because it's just sort of that way, right? And so but then what you want to do is you want to solve a couple other things. And the first. And you want to solve like, well, how do. Now that's one component, right? Because the other one is like, how good are my agents?
Okay?
And then like, what are they actually doing? And you know, like, how am I actually getting to them?
Right?
So I wanted to build a system that solved all the problems that I had. And I was like, I think I have enough money to do it.
Right?
Turned out I didn't.
Right?
So have a business partner, right? He's a great dude named Declan, exit his business for 35 million. He knows what he's doing. He's pretty good at marketing. And so together we sort of came to figure it out. So what $IO is, it's a, it's a full like a dialing software. And I'll tell you some of the clever things that I did to boast, right? So the first thing is we got onto a really good network. The second thing is that we built it from more of a call center perspective because I think that that was a more effective way of holding people accountable. And so that was like the headspace that I went in. I was like, how can I turn like SDR teams into like semicolon centers? Because call centers have way better data, they have way better reporting, they have much higher levels of accountability. And there must be a reason for that because I don't think that they're smarter or better than anyone who's in the high ticket space or in solar or in sort of a different space, right? And so I was like, okay, I'll come at it from that angle. Then from there, the not being an auto dialing is a problem because it makes everything more difficult, right? So I don't want to auto dial, but I also hate setters and think they're stupid. And so I don't want to allow them to make any choices. So I had to figure out a way to automatically queue up everything I wanted them to do, but they had to push the button. Otherwise you have to have that ridiculous compliance thing on your opt ins, right? And then you're actually limited, you're more limited into how many times you can call them. Then I wanted to figure out speed to lead. I think a lot of people have speed to lead systems. Like, oh yeah, we have a slack channel or whatever. Like speed to that on my system is like 10 seconds, right? So like, if Elite ops in your guys are called them in 10 seconds, right? So like if song as somebody's online. And so that's one of the reasons why we get like, you know, 60% contact rates. It's because all of those things are happening in conjunction. And then there's a lot of very specific reporting that helps with outbound. So. So when I talk about the speeds leads, this is like the activity tracker that's in the portal. And I don't know if you can see, but like the lead came in when I did this screenshot six minutes ago. And that same thing that lead was called, right? So it's like basically instantaneous. If you're using an API, there's gonna be like, it'll be about by the time they opt in. If you're using API, they'll be in the system within about 4 to 7 seconds. And then they'll be called within 10 to 15 seconds after that. And so speed to lead, I think, I think we cracked that one. That one's good, right? So as long as you got people online, they will be called basically instantaneously. And so that's one of that. That's a way to boom. Instantaneously get higher pickup rates. When you have higher pickup rates, and also when they're that fresh, you have higher talk time. Because they're super keen, they're fresh, they're there, they're on their phone, they're available because they're opting in. They're certainly not working.
Right.
And so that's how we fix that one.
Right?
The second one is like, so like spam flagging. There's a lot of things that go into spam flagging and sort of a difficult one to solve overall because we have to warm every number up. So every number that comes into the system, we monitor it on Verizon, AT&T T Mobile. Robo Killer number.
Robo, right?
That seems to be a good mixture. It gives you a large amount of the market. And it's a pretty good. It's a. It's a good enough swath, right? And so. But every number that comes in, we have to warm it up, right? Because you warm up your numbers so you got a call, all that kind of stuff. So our software just kind of does that for you. But. And then from there we monitor them all. So what happens on our software, if you can see they have 200 numbers, okay, this is a business called Flip Secrets, right? They have 200 numbers. They do about $70,000 a month, and they only have two numbers that are flagged, right? Which might not sound impressive, but it fucking is, right? That's. That's very difficult to do, right? And so our system, as soon as you're flagged on two or more, it automatically places it on Cooldown. Cooldown is a way to organically remove spam flagging, right? So we don't need like remediation services. Takes about seven days. So how it does it, I'll just tell you, it removes it from. It systematically removes it from new leads over the course of a couple days. And then so it only has old leads, so it controls a reduction of usage. Because if you stop using it, right, the flag never goes away, right? And then from there, as soon as the flag is gone, it winds it back up. So your numbers are just kind of doing this all the time, but you never have to lose any, which means that you keep the same numbers all the time. And that's how many they'd done this month. They had a bit of a low volume month, but that's how many dials they've done this month, right? 36,138. And they've got two numbers on cooldown, right? The next one is like agent tracking. Because like I am deadly serious when I have a proper hatred of SDRs. I've managed enough of them to know that I never want to manage anymore ever again. And so I was like, well, how do I keep them accountable? Like, I really wanted a reporting system and so we came up with this. So essentially when SDRs log onto our system, they have to like hit ready. Ready is like, they're available to take leads, they can go in and manually search and they can manually dial and they can do all that kind of stuff. And they can go, right? Based on a series of priorities. And I'll explain that in a second because I think it's useful and can totally be adapted into a lot of different businesses. But they hit ready so that ready is them at work. They're able to take leads, right? And so, and then from there we have like preview. We don't. The preview is the lead pop that comes up before the actual lead is called, right? And you can set how long they have to look at it. Then from there you've got dial, which is dial, like actual dials. Like listen to, like listening to a dial tone. You have talk time, right? So this is an interesting little one, right, because this person here did 13 hours, right? And they had $292. And this person did 13 hours and $723. Now, you may ask, with the system that does it for them, how does that happen? Well, because this person is lazy as fuck. So after work is the time that the business set right. I had this person fired, just so you know. So after work is a time that they set right on how long they want the person to have to take notes before the next lead is queued up.
Right.
They decided to have a long time. I told them it was about.
