Matt Ryder spent 15 years trying sales techniques that didn't fit his personality before realizing the real breakthrough: a method only works if it matches who you are. When your sales style aligns with your natural way of being, closing deals stops feeling forced.
Once I figured this one thing out, everything in sales seemed to make a little bit more sense to me, and closing deals came much more naturally. And in 15 years of being in sales, this is one of my biggest aha moments. The one thing that nobody tells you about sales training and sales styles is that there is no right, There is no wrong. There is no better, no worse. There's what works with your personality and what works against it.
