Matt RyderEx-special ops sniper turned CEO revolutionizing sales calls

The Reality of Having a Really Good Sales Rep👨‍💼 | Matthew Ryder

10 Feb 2024

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This is a YouTube video titled "The Reality of Having a Really Good Sales Rep👨‍💼 | Matthew Ryder" containing a monologue or talk by a single speaker discussing the challenges of retaining top sales representatives due to high demand and setting realistic expectations for turnover rates. The content was created in February 2024.

Good sales reps are difficult to keep because a good sales rep has a lot of opportunity because there are a lot more businesses than there are extremely good sales reps. And so there's no lack of opportunity. So you want to really figure out what success looks like, because if you're going for, like, unicorn level stats of like 0% turnover in sales and all this kind of stuff, it's like you're just setting yourself up to fail, and that's silly.