There's Only Dumb People Not Dumb Questions | Voice Tonality In Sales

There's no such thing as dumb questions, just dumb people. And if you ask these questions, you're one of those. I'll give you a quick example. Why is that important to you now, though? That question can be answered in multiple ways. So in a sales environment, I would never ask that question that way. So if I'm taking someone down a sales call and I really want to emphasize the importance of what we were just talking about, but I want to make sure that I bring in some subtle time urgency, I'll say, so why is that important to you now, though? Now if I go so. So why is that important to you now, though? And they're going to emphasize the now, which means they'll talk in terms of time frame. So by a subtle adjustment in my tonality, I've been able to fairly accurately dictate or predict how they're going to answer the question. The dumb questions that are costing you money are the ones that you do not know the answer to because you have not asked your question in a precise enough way to get a concise enough answer to where you can predict it and move them down the sales process effectively.