This is a YouTube video titled "This Is What You Should Be Selling In 2023 | Sales Shorts" containing a monologue or talk recorded in late 2022. The speaker discusses key strategies for business safety in 2023, focusing on marketing diversity, proven fulfillment, and transferable sales skills. There is only one speaker and no indication of Matt Ryder's involvement.
If you want to be safe in 2023, then you better know exactly what products and services to sell. So whether you sell services or products, it really doesn't matter. You have to look for the same key metrics. One does the business involved have multiple mechanisms of marketing so that you don't get caught out with Facebook and the business relying on Mark Zuckerberg's charity? To make sure that you can get consistent lead flows, you need to have multiple avenues of lead generation and or the ability to generate leads yourself. The second is make sure the fulfillment of the company is proven and long lasting. And the last thing is that you need to make sure that you have the ability to quickly transfer your skill sets to different offers. Can you cold call? Can you do outbound? Can you do your own appointment setting? Like do you get referrals? Are you able to create an ecosystem around yourself to have some redundancy and not be reliant upon owning the business? Those are the three things that you have to do in order to make sure that you're nice and safe in 2023.
