Matt Ryder, Andres, and Boosh discuss when to hand off your content to contractors and when to keep control. They dig into the trust problem: how much creative say do you give someone else, and what happens when they don't get your voice.
Put that coffee down.
Did you feel any resistance in regards to that? Like, I'm no longer going to be editing it. I'm no longer gonna have the final say on what comes out. And how did you feel sort of when you hit that point when you first. Could you just have that editor in, Andre? Right, that was in.
Yeah.
So when you first were like, here's, here's. I filmed it. There's a bunch of different takes. Make the best one and post it on YouTube.
Yeah.
Yeah, I think. I didn't have that for personal Facebook. I still have that. Like, I don't like. Like, I don't let them do that.
Yeah.
Like, they want to do copywriting on my personal Facebook and I hate everything they do.
Yeah.
It's like, I wouldn't say that.
Yeah.
And like, I'm. But I'm a good copywriter, so I can prefer for myself, like.
Yeah, of course.
Yeah. So I'm. I'm good at doing that. I know what my audience wants. I know what they want to see. I don't like when things get accidentally posted on my personal profile because, like, I know that medium so well that I don't like things happening without my say so or approval because I know what the audience will react to.
Right.
But I was really lucky with Andres because Andres did two jobs. He did content curation and editing, even though he was just an editor.
Okay.
So I really lucked out with a guy that could consume the content and then go, oh, this is the best way to put that together. And, um.
And I.
That was pure dumb luck.
Okay.
He was a referral. He's like, hey, he's a great editor. Because I didn't realize, like, that's two different jobs.
Yeah. Yeah.
A lot of people mistakenly think you just hand stuff to an editor and they can just make brilliant shit out of it. Now, in a vlog, that's the editor's job pretty much. Right. Is to sort of make that look good. But when it comes to infotainment, which is essentially what we do.
Right.
Information somewhat enter. Well, hopefully entertaining manner or. Or at least engaging manner.
Right. Right.
We're trying.
We're trying our hardest. Like, that's really hard to put together because you have to understand the concepts that are kind of being espoused. So, like, just handing that to an editor is tough.
Yeah.
And we've been lucky, really lucky with. With Boosh, because, you know, he puts it all together and he can make interesting things and, you know, put out quality reels, you know, from. From this Podcast and stuff. So I was very lucky to have a good initial experience, which probably left me to kind of hand things over a little bit easier. But also like, I have probably to a fault too much of like a trusting nature where it has burned me a few times when I've gone, okay, I trust you. Go do this. And then it hasn't been done to a good standard.
Is there an example of that you can talk about?
Usually it's with like contractors. You know what I mean? Like, I've hired contractors and just kind of left them to their own devices.
And.
And it wasn't until four or five, six months down the track that I kind of realized we're actually not doing anything, you know, and it's like, ah, I kind of. One of. One of the mistakes that we make here is like, we really put in a lot of effort, put in a lot of effort for our clients. We really try and make things work. We go above and beyond. Like, we just did a big. I can't say the name of the company. Cause we're under an NDA, but a really big reshape of the Asia Pacific sales process for a very large company in the finance space. And they were like, we've never worked with a contractor that has come close to you guys. Right. Like, the testimony they gave us was phenomenal.
Yeah.
Because we go above and beyond. And like they're messaging this guy, you know, 11:00pm on a Saturday, going, we're trying to work through this and this and this. And these guys. What the fuck are these guys doing?
Yeah.
And they got a standing ovation at the end of their presentation. Okay. And that's going to. We're going to try and roll that out to the whole world of which we have a pretty good chance to.
Yeah.
So it's a good payday for us when they're going to get a good product.
Yeah.
But like, we just kind of expect other contractors and people who come work for us to do the same thing. And so like, so I hate hiring anyone from corporate. And I've made that mistake as well. Like hiring people from corporate backgrounds, they're just not a good fit. You know, we've tried it a few times now.
And in what way?
Put that coffee down.
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