This is a YouTube video titled "We Spent $1M On Marketing, Here's What Happened" containing a monologue by Alex Conner discussing the results of a marketing campaign involving 50,000 leads, advertising spend, and sales conversion metrics. The content is a detailed analysis of lead generation and sales performance.
We generated 50,000 leads, spent a million dollars on advertising. 20,000 of those leads were buyer leads. And from that, we had an 8% contact rate. We ended up with a lead to sale of 0.5%. Right? So like 250, 260 sales. Coaching sales. Still, like good money, good. Like, you know, roas of like, three type thing. Right. But it was 0.5%. And I just remember going like, why are we generating all these leads? Surely we don't need 50,000 to generate 1400 sales calls. Because we had 1400 sales calls six months ago and we had 20,000 leads. I was like, seems stupid, but what? And it was just because we had like 1% pickup rates.
