Matt RyderEx-special ops sniper turned CEO revolutionizing sales calls

What are the top 3 industries to learn sales ($40M/year CEO)

12 Sept 2026 · 1 min

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In this brief, candid monologue, sales coach Matt Ryder lists the three most lucrative industries for newcomers to sales—insurance, solar, and even scams—emphasizing the high commissions (up to 60%) they can generate. He then differentiates pathways based on a salesperson’s aptitude: for those who struggle, he suggests recruitment; for those aiming to excel, he recommends fitness program sales and high‑ticket closing, noting the need for exceptional closing ability. Ryder outlines a ‘perfect salesperson’ training regimen that includes prospecting, cold emailing, cold approaches, door‑knocking, cold calling, and high‑ticket closing, before moving the individual into a more profitable niche. The delivery is blunt, provocative, and laced with coarse language, reflecting an opportunistic, no‑holds‑barred attitude toward sales success.

Chapters

What are the top 3 industries you'd recommend if they're new to sales? Insurance, solar, scams. There's money in scams. Very lucrative. I mean, you could sell the alcohol. 60% comms, can't look that in the face. The 3rd one would depend on what your goal is. I want 2 Lamborghinis. If you're bad at sales, I would say recruitment. If you wanted to become really good at sales, fitness and high-ticket closing. High-ticket closing can be very, very lucrative, but you have to be very good at it. If you were to like tell me, hey, I can eat a fat dick for a year or 2, I would say go and sell fitness programs. You'll learn prospecting, cold emailing, Cold approaches to people. If I was going to engineer the perfect salesperson, I would have them do that and I would have them door knock, cold call, high ticket closing, and then I would put them in something more lucrative.