This is a YouTube video titled "What Is a Fear Based Objection?🤔 | Matthew Ryder" containing a monologue or talk by Matthew Ryder explaining the concept of fear-based objections in sales, where a potential customer is interested but hesitant due to fear rather than logistical issues. The content is educational and focused on sales techniques.
What is a fear based objection? A fear based objection is an objection where somebody really wants to do it. We've removed every single logistical objection, like money, time, partner. Think about it. Whatever it may be, there's nothing actually holding them back. They've sort of said that they really want to do it, and for whatever reason, they're very. They're just scared to pull the trigger. Now, the issue with this is that if we let them off the phone or not let them off, but if we allow that sales process to extend to another call, the likelihood of you ever speaking to that person again is greatly diminished.
