This is a YouTube video titled "What to Do if You Have High Cancellations❌ | Matthew Ryder" containing a monologue or talk from January 2, 2024, discussing strategies to address high cancellation rates by improving business reputation and customer journey. The speaker is not identified as Matt Ryder in the excerpt, and it appears to be a single-speaker presentation rather than a conversation.
If you have very high cancellations, sometimes it can be like a reputation management issue. Like the business that you're selling for just doesn't have that good of an online reputation, then from there they're going, looking it up and then trying to cancel. So that can be something you might want to look for as well and go through the journey of being a buyer, be curious and be skeptical and go, what would I look for if I was going through us? Like, is there something weird on the website? Is there dead links somewhere? Is there something that they could see or be sent or be tagged or whatever that could put somebody off to make them want to cancel? Because if you can find that, then a lot of the time you get to make a couple of small, small tweaks. In order to make that experience of coming through and meeting the business, you got to make that a much more pleasant journey.
