What’s the plan for Facebook groups?

Do you want this candle there? Yeah, yeah, I haven't got a problem with. Hey, guys, what's up? Matt and Pat here. And today we have another beautiful, glorious episode of Coffees for Closers. For those of you who have not seen this before, this is for entrepreneurs, salespeople, people who want to better themselves in any way, shape or form. We're going. We're going wide with this one.

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This is for you. Today we're going to be talking about his Facebook groups utilization that from both the sales, marketing and business standpoint. Uh, so if you want to make more money, put your hands up. If you don't. All right, cool. Then make sure you stay all the way through to the end. If you're watching this on video, make sure you like and subscribe. Hit notification, but all that kind of good stuff. If not, then make sure you are subscribed on the audio and we'll see you after the intro.

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All right, so Facebook groups.

Yes.

All right, so we're going to talk about Facebook. Group farming has. Has become like, I think there was a time there where it was like, like a sort of a little known thing and now it's become basically a staple of most businesses that sell a service.

It's really the only thing that works on Facebook currently. Right. Like my personal Facebook I have set to groups because, like, when I open it, it just shows me the activity within the groups that I'm interested in rather than my newsfeed. Because, like, I don't care what people are doing.

You know what I mean? I think it's really interesting because everyone's Facebook experience is so different. I was talking to my wife the other day and I was like, man, Facebook is just nothing but, like people trying to pitch me stuff. She's like, I don't like that. Yeah, it's just baby photos.

Yeah.

And I was like, that's super interesting. But like, I think groups allows us a way to create a container where you can use Facebook for business purposes and also for learning purposes.

Yeah.

Without kind of inundating everybody with the mlm Buy my shit mentality. Where you Learn about new essential oils and stuff like that.

Yeah, for sure. And I think that's one of the issues that I think Facebook's interesting as a, as a platform in that people don't like, it's a mutual follow, you know, so like on, on Instagram, TikTok, you know, pretty much everything else you can see something and decide like, okay, that's for me, that person's content. If they're a creator or whatever or a friend of yours, I want to see that. And then it's up to them whether they follow you back. But on Facebook it's like, no, it's a two way street. As soon as you're friends with someone on Facebook, you have to actively choose not to follow what they do. Rather like, so that the, the immediate setup is like, I'm going to see what you do. And for a person who, you know is trying to use their personal Facebook to do business type stuff and if you're networking within your industry and stuff like that, then you end up friends with all these people that like, I, not to be rude, but like, I just don't care about your personal life. Like, I don't want to see that. That. So, you know, most people like you and I would hit the sort of 4,000 followers on Facebook or 5, the 5,000 friend limit or whatever it is and then it's like 5,000 people. I don't want to track that. What's going on in the life of 5,000 people. I just can't stay up to date on that. Like Sharon got married the other day. I'm like, I don't know who you are.

Yeah, it's. And that's why I really like the group model because you've got a chance to add value without being weird.

Yeah.

Yes, like that. And I think a lot of people run the risk. Like there's a couple different types of like posts that you'll see in, especially in the coaching and consulting industry. Like, I'm on a mission too. I don't know if you've ever seen that. It's like, well, are you now? Right, I've said it and I'll say it publicly again. I will never do a mission post. I think it's super cheesy and I think that there are ratios and I think using your personal. I remember like, I think it was like two years ago I put it in our group chat and I was like, hey guys, feel free to unfollow me.

This is what's happening.

Facebook's going full business. Like that. And it was, like, sweet and. But I made a really conscious effort to, like, let people know that were, like, actual good friends of mine. Like, hey, just so you know, this is what's happening. Feel free to unfriend me on whatever you want to do. I don't care. Like, it's not insulting to me in any way. But if you want to chat with me, like, you can still use messenger or whatever.

Yeah.

But here's my number. Like, so just hit me up there. It's probably easier, but I also was really, really concerned with not just asking people to buy shit. And I actually. I spent nearly two years delivering value to people before I ever decided to cash in that equity. And I think that was an important step, and I think you did very, very similar.

Yeah. And not on purpose either. That's just kind of how it went. And I think that's one of the things, I think in Facebook groups is that ability to have an audience bigger than you would on your personal page, because you have that 5,000 limit. And you can build a. You can build a group to be more than that. You can reduce the people who aren't interested in your day to day, and you can bring in people that you're not interested in the day to day of.

Yeah.

And you can start speaking on a niche within that group and it not be weird. Right. Like, because, you know, I think most people are. You're a multifaceted being. You have hobbies and interests beyond sales and marketing. Right. And you have friends and family who want to see what's going on with your life and be a part of it and that sort of stuff. And I think most people feel that way about their Facebook is. It's kind of a connection thing that they use with people, for sure. And then it's like if you start, you know, if on my personal Facebook, I start carrying on and only speak about work and people, like, that's. Is that all you are? Is that, you know, is that it? And there's a limit to how many people can see that. And then you lose people who are not interested in that, and that might have impacts on your personal life as well as aspects of your work life. So that's why I think groups are so powerful, because it's like, okay, I'm collected these people, I'm putting them together, and they are people that are interested in this specific topic as named by the group, and away we go.

Yeah. I think there's some key, like, I think when first book group farming, as you might Call it first came out, I think, like, like any new marketing medium, people are swept up in it very easily. Like, I'm sure. Like, I remember when Facebook advertising first came out, it was so easy.

Yeah.

To get clients like that because people were not used to the advertising medium, so they hadn't built up a resistance to it yet. And so I used to put up a picture of a chick doing a plank and say, hey, come and join our 28 day challenge and have a lot of fun. Maybe lose some weight. And I would get 4,000 people. That was like, now like, bro, you've got to have seven different degrees to get a phone number on Facebook. Yeah. And so groups were really easy. And so a lot of people developed strategies that reflected the ease at which it was. And like, I've seen a lot of groups just die out because they don't treat them in the correct manner. Like, so I was really, really very, very specific when we set up the groups that we have for seventh level, which is the Sales Revolution group, go to Sales Revolution Pro. Definitely go there.

Pro.

Yeah. We have different endings for different. So the podcast, anything that comes from a podcast is Sales Revolution dot Pro.

Amazing.

Sales Revolution dot Group is if anything comes from an ad, and then we have another one as well, which is like a website.

And so it goes to the same place. You're just then able to track where the traffic came from.

Yeah, well, because, like, if we get 10,000 new members and I'm spending X amount on ads, then they go, oh, look. But it's like, well, if half of them came from the podcast, I'm not gonna attribute that to the return of ad. Spend would be different. Yeah, I know, right? Tracking. I think I'm the first person to do it ever.

Yeah, it's an exclusive.

Yeah, exactly. So we were really conscious. And when we set up the groups, especially for that one and for the closing code, 1, which is sales snipers kind of, 1 is like people, it has to be a value first system. So, like, it has to be a container that we can put people into where even if they have no intention of ever buying, they still get tremendous value. And they tell their friends about the group. Yeah, that's got to be number one. And if that's not your number one goal of the group and your goal is just to sell shit, it is so obvious your group is garbage, your engagement's crap, and you might get some sales out of it. But it's like even a blind squirrel finds an acorn every now and then.

Yeah, that's a good saying.

Yeah, it is.

You know, I tell you what's interesting about Facebook groups. When I first got into cameras and photography and doing that kind of stuff, the first camera I got was an R5, Canon R5. And yeah, I know, right? I immediately start, you know, youtubing set up before I've even got the camera. I want to know how to set it up. And so I found this video three hours long of this guy going through the entire menu system. And even at the start of his video, he says, I know I'm going to get hate for this because this is an advanced camera. Like, this is a professional level camera. Why does anybody need a tutorial that is as in depth this for a professional level camera? Because this is the kind of camera that people build up to getting. And don't just start with some of us have money. Well, this is what he said. So this is what he said. He says that's not the truth. Right? He says, most of you people in this industry think that, but people buy the camera that they can afford and some people start with this camera. So I was like, I am, I am already enamored to this dude. Yeah, I'm like, I like him. Throughout the three hour video on setup, just a couple of times he mentions that he has a Facebook group on that camera and another one that's very similar. So I go and I find the group and continues to provide amazing value. But he doesn't actually do that much. Other people are now having this conversation around it, but every now and again he has a photography course that just gets mentioned just a little bit every now and again. The course. And guess what? I bought that course and I never even logged into it. But I was grateful. Like, I was like, man, this guy has provided me so much value. He put together a community of people who can all talk about the same kind of thing. And that group has a community in it. And people are much nicer to each other, for starters. And they answer questions in a more relatable way. They answer and ask questions in a more relatable way.

Yeah.

And what I've found is that a lot of the other groups within the camera space are created by the manufacturer of the camera. And more than anything, it's to limit their customer service, like, so they don't have to answer stupid questions. Right? But those groups are full of trolls, right? And full of people pitching bullshit and full of people being not even trolls, but just actually like quite mean people being mean to each other. Right? And so I think that's really the big difference that I notice with the Facebook groups is they certainly. No matter the space that you're in, it's that curation and the. The provision of value, like, actually trying to help people, actually trying to provide good content to them, rather than just going, like, here's a bunch of people in one space. Because when you do that, it just goes to shit.

Yeah. There was a. There was another sales trainer. I won't say, like, super nice guy, but basically, like, had a lot of reach built up. This group built it up to about three or four thousand people within. Probably. It was quick, like, a few weeks of launching it. Right. Because of the reach he had. And then did this, like, sales blitz in the group. Probably made 250, 300.