This is a YouTube video titled "Why a Short Sales Cycle Can Be Dangerous...😬 | Matthew Ryder" containing a conversation between Matt Ryder and another speaker discussing the challenges of having too short or too long a sales process, emphasizing the need to properly structure the sales approach. The content was created on January 1, 2024.
You don't want to try and have too short or.
Too long of a sales process.
I mean, like, if you try and bring someone in off a lead magnet and immediately.
Try and sell them something for $35,000.
On that first call, it's gonna be very difficult because that person.
Hasn'T really gone through all the channels.
And the excuse is always going to.
Be, well, I just want to go through the material.
First and see that it makes sense, all that kind of stuff. So you have to kind of engineer an architect and sales.
Process around that.
