Matt Ryder argues that effective sales coaching requires real-world experience. He's done 50,000 sales calls himself and says coaches need years of practice to teach broadly, though less-experienced trainers can still add value if they don't overstate what they know.
About 50,000 sales calls.
If you've only been selling for a year or two or three coach, you can't be maybe in a specific subject. I've done like 50,000 sales calls. I've had more no's than all of these people have had calls. I've had more yeses than they've all had calls. Not all of them, but like some of these young sales trainers and some of them are good and I think the messaging is fine. However, like the nuance of coaching is difficult because if you want to be a good coach, you have to remove your ego from the equation and, and you have to take in years of experience in order to be effective, to be able to coach a large cross section of the community. And if you've only been in sales for a few months, then you're not going to be a fantastic coach. Doesn't mean that you can't be valuable, but it means that like if you're pretending to be like the be all and end all of it, then like it's just not going to happen because you lack real experience.
