Why my Skool is named F*ck The Gurus ($40M/year CEO)
In this segment Matt Ryder explains the origin and philosophy behind his rapidly expanding community, "Fuck the Gurus." He chose the provocative name to call out and mock overpriced, under‑qualified self‑proclaimed "gurus" who charge for sales training that delivers little value. Ryder offers a free, two‑hour weekly sales training session that attracted about 300 sign‑ups in the first week. The community includes roughly 18 volunteer coaches who provide free coaching, and members can request one‑on‑one help without Ryder taking a commission. The platform hosts around 200 instructional videos and also draws business owners because Ryder has personally scaled multiple companies to eight‑figure revenues, runs a software business generating about $500 K per month without advertising, and has worked with high‑profile clients such as Grant Cardone, Tony Robbins, and Andy Elliott. He emphasizes that he does not charge for the training, enjoys the work, and that the community’s organic growth validates his approach.
