This is a YouTube video titled "Why Not Give All The Options? | YouTube Short" containing a discussion between two speakers about the concept of the "option close" sales technique, critiquing its effectiveness by highlighting that customers always have the choice not to buy. The content was created in November 2022 and presents a reflective commentary on sales strategies.
The option close.
Would you like the red one or the blue one? Six pack of the 12 pack. Do you want to play Visa or MasterCard?
It makes people seem stupid, like they could just be tricked into buying something. Because the option was buy this one or buy this one. It's like, well, there is a third option right here, which is buy nothing. So I always thought the silliness of the option close was it never talks about the option that they have not to move forward or not to buy or to wait or to ask a partner. That is always an option that's actually there. I never understood the efficacy of actually doing an option close because those two options are not the only options.
