Outbound sales is getting harder because prospects are more skeptical, Google Calendar stopped auto-accepting invites in 2023, and cheap contact data doesn't translate to actual meetings. Only businesses with strong brands and tight workflows are still winning.
There is a much higher requirement for businesses to have a good, solid, outbound process in order to maintain profitability, because, like, it's quite easy and cheap to get phone numbers. What's difficult is to get someone to commit their time, because I think, like, the book of call funnels have been going for so long that unless you have a really strong, established brand, it's just very difficult to cut through the noise enough to be trusted enough to get people to show up. Skepticism is a lot higher. The changes to Google Calendar in 2023, which stopped, like, auto accepting, which meant that, like, now you have, like, extra friction points in order to actually get them to confirm the Calendar spot. So they do show up and they don't forget. All these things have compounded.
